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有关社会人生的批判性思考

时间:2015-07-17 09:08来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
营销的批判性思考
 
我们的生活经常围绕着从我们身边的人或我们偶然遇见的人身上寻找认同感。我们得到认同感,那么才能给予他们帮助和恩惠。Cialdini认为让人们喜欢你是一件生活中非常关键的事。得到别人的喜爱能够让我们活得更轻松。Cialdini以Joe Girard为例子,一个一直以来作为最出色的卖车销售员,来解释喜爱的重要性。Girard的成功与他给他顾客公平的价格有关,还有他客人喜爱他的事实有关。
 
在建立了喜爱的重要性之后,Cialdini接着继续去概述出一些能够引起人们喜爱的特征。首先,在所有的特征中,是外表的吸引力。Cialdini引用了大量的例子研究来证明外表吸引力强的人好像得到的优惠对待要比那些不强的人得到的多。第二影响喜爱度的特征是相似点。依照Cialdini所说,人们很可能照做你的请求,如果你和他分享了一些东西。
 
Marketing Critical Thinking
 
Our lives often revolve around the process of seeking acceptance from the people we live with and the people we encounter. We seek their acceptance so that we can get help or favors for them. Cialdini contends that getting people to like you is very critical in life. Obtaining the liking of others makes one’s life so much easier. Cialdini uses the example of Joe Girard, one of the greatest car salesmen of all time, to illustrate the importance of liking. Girard’s success was attributable to the fair prices that he offered his customers and the fact that his customers liked him.
 
Having established the importance of liking, Cialdini then goes on to outline some of the features that cause people to like us. First among these features is physical attractiveness. Cialdini cites numerous examples studies that have shown that people who are physically attractive are more likely to receive favorable treatment than those who are not. The second feature influences liking is similarity. According to Cialdini, someone is likely to comply with your request if there is something that you share with that person. There is evidence adduced by Cialdini to back this contention up.
 
The third factor that causes people to like us is praise. Cialdini contends that people like to be praised and praise is a great influence on liking. The fourth factor that precipitates liking according to Cialdini is repeat contact with a person. The repeat contact creates familiarity and liking. The fifth factor that precipitates liking is association. This is often by connecting a product with a positive thing in order to create liking for the product.
 
How I would go About Getting My Neighbor in Class to Like Me More
 
Obtaining liking from people around us is very critical. It allows us to interact with them more efficiently and in particular to obtain favors from them relatively effortlessly. Without doubt, there are favors that I would need from the person who sits next to me in class. At the very least, I would like to sit harmoniously with my neighbor and not get any interruptions while classes are in progress. Other favors would include borrowing material that I may not have from him or her. Getting my neighbor is very important if I am to be in a position of receiving some of these favors from my neighbor. The factors that precipitate liking highlighted by Cialdini would be instrumental in getting my neighbor to like me more.(责任编辑:BUG)


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