Science Essay社会学 管理类作业 经济学作业 法律作业 市场学作业 语言学文学 金融作业 会计作业 国际商务管理 MBA Essay fashion&culture 物流管理作业
返回首页

儿童脑部智力开发About children brain intelligence development

时间:2016-04-27 09:33来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
这篇论文主要描述的是在印度中古吉拉特邦的各个城市对于特许经营机构的研究,阿罗哈是一家马来西亚企业,该企业主要经营的是通过对高等数学的教育学习来提高对人脑的开发程度,主要教导4至13岁的儿童学会使用算术和算盘等工具,来帮助儿童开发右脑的智力水平,使用儿童在不使用计算器的情况下能够完成加减乘除的心算。
 
This assignment is based on a marketing of “ALOHA”, in its all franchises which are located in different cities of Gujarat, India. I connected with this organisation from 2002 to 2009, as a counsellor and then course instructor.     ALOHA stands for Abacus Learning Of Higher Arithmetic. It is a Malaysian based company. It is a whole brain development centre. In this institution, children from 4 to 13 years are taught arithmetic on Abacus. Abacus is Chinese education tool used for fast and accurate calculations besides it helps in right brain development improving overall intelligence. After complete some levels of ALOHA, children can do addition, subtraction, multiplication, division, fraction, percentage of any digits without use of abacus. They do mentally all the calculations. All over the world around 3000 centres of ALOHA. It is a training programme for children to enhance and develop brain power using mental arithmetic skills in them. The main mission of the company is to bring around complete brain development. There are ten types of different programmes available for the students. Tiny Tots, Mental Arithmetic, Power Plus, Speed Maths and English Smart are main aloha programmes, which are depends on age of the students. Mostly centres prefer these programmes. The time period of them is 2 to 3 years. Each course contains different levels. After completing certain level, student gets the certificate of international level.    In India its main branch is in Chennai, they have their head offices in every state. Main branch gives all authorities to state level head offices like distribute franchises to that particular state and have a control over them. I worked in ROYAL ACADEMY, ALOHA, Ahmedabad. It is a franchise of state level head office “XPLORE ACADEMY, ALOHA” which is in Rajkot. Under Rajkot head office, there are 130 franchises working all over the Gujarat.    In this assignment, I am going to explain how the marketing problems arise in all our franchises and describe the possible solutions from my point of view to make this assignment. I have used internet, some materials which provided by my lecturer, referred books on marketing management and also discussed with my Centre Director to get the information. 
 
市场营销问题和它的影响—THE MARKETING ISSUE AND ITS EFFECT 
 
The organisation has always problems regarding marketing. The franchise where I worked always has some problems due to improper marketing still now. All franchises do marketing for same company but their own way. They go to schools for demonstration, distribute pamphlets surrounding schools or residential areas, they hire the persons who go door to door and explain parents of four to thirteen years students. Mostly every franchise does marketing same way. So, the expenditure of marketing for ALOHA to every branch is increasing. There are some other companies in same field therefore the franchises compete with them and also they compete with each other as so many ALOHA branches in a city. All branches spend a lot of money for the marketing. Because of competition, number of students is decreasing. The marketing of every branch is not well planned and also the head office has to come out with new marketing strategy, which helps its every branch. Today the parents become very conscious about their children’s future and they engage their children in different activities like dancing, painting, karate, mental arithmetic [ALOHA], scatting, and cricket. So, the current situation of the market is very good and competitive. Today the craze of mathematic based activities is increased among people in my state. If marketing of all the franchises would be well planned and together than it’s very beneficial for the head office and also for individuals, they would take the advantage of present market position. It is an opportunity for all.   The other reason for decreasing students is fees structure. The fees are very high compare with the other companies, which are in same field. So, the middle class does not afford it and the number of middle class families is more than the upper class family.
 
关键问题分析—CRITICAL ANALYSIS OF ISSUE : 
 
As I mentioned above that all franchises do marketing for their own branch, so sometimes in one place two different franchises do marketing for one brand ALOHA. I think both become competitor in this situation. We can say that the lack of communication between the franchises. If I say for particular my branch, we have not use new technology for the marketing also same situation for other branches. The scientifically prove that the concept and activities which are offered by ALOHA really best for the children to raise their confidence; to develop their imagination skill, visualisation skill, logical skill; to increase calculation skill and accuracy. Because of lack of knowledge parents cannot take full advantages of it for their children, so to reach this concept in front of people, the franchises have to concentrate on marketing.  
 
解决问题的方案—POSSIBLE SOLUTIONS OF ISSUE: 
 
Marketing is the weakness of all the branches. Because of this weakness, they cannot take the opportunity of market position. The company should make a marketing plan. A marketing plan is a written document that details the required performances to achieve one or more marketing objectives. A marketing plan may be part of an overall business plan. The marketing strategy is the foundation of a well-written marketing plan.  There are three major dimensions of a marketing plan. 
 
市场营销计划—Marketing Plan 
 
产品或产品服务发展—Product or Service Development: 

 
A service is the intangible equivalent of a product. The benefits of such a service, if priced, are held to be self-evident in the buyers’ willingness to pay for it.  In the long term, product or service development is unlikely to be sustainable without developing or acquiring new competences. This can occur because customers become more experienced in judging value for money.   In this organisation, after completing such levels of course, students may become bored. They do not want to continue ahead; at that situation the course instructor should introduce new and exciting activities for students, which helps them in studies. She can make the subject very interesting so they might continue to next level. Sometimes the franchises should arrange the different type of competitions like drawing, singing, chess, dancing, mathematics, also arrange small picnic for students. So, they can feel something different and enjoy with studies. These types of competitions are helpful to come out their internal strengths and skills. 
 
促销—Sales Promotion: 
 
 A sales promotion is an attempt to communicate directly with potential consumers or distributors in order to encourage them to purchase or stock the product or service as well as to recommend it to others. It may involve both impersonal and in some cases personal channels of communication. Customer promotions are used to encourage potential consumers to try a product and hopefully to purchase it again. These may involve: free gift with product; discount coupons or vouchers; cash refund; prizes, bonuses and other inducements to sales forces.   In this organisation, The Directors of franchises should give some promotions to older students. They should give 10% to 15% discount on new registration. If parents pay the fees of three levels together than give more discount. If students continually doing very well than give those students scholarship or gifts, so they motivate and try to do improve their levels. Because of these the mouth to mouth publicity may be increased, which is beneficial for franchises. (责任编辑:anne)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容