Handbook Proposal Abstract introduction Literature Review outlineswot分析法 pest分析法 pestel analysis case study Methodology Reference 论文题目选题


时间:2015-09-02 17:45来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

A Life supermarket是加纳其中的一个销售衣服与食物的零售商。自A Life supermarket成立以来,有成功的记录和出色盈利能力、众所周知的其创新的声誉、为客户提供价值优质的产品和合理的价格。这份报告的目的来确定A Life supermarket业绩下降主要推动力。
外部环境观测与影响A Life supermarket的动力和因素有关。不过, 分析这些动力和因素将帮助A Life supermarket确定其宏观环境的变化,规划如何应对这种变化,并领先于竞争对手的适应新环境和对市场需求的反应。
PESTEL分析也被用作一种来识别和分析A Life supermarket正在经历的问题的技术。一个内部分析(微环境)是对企业的资源和能力进行的分析。资源审计、价值链和SWOT分析是超市用于检测并且揭示其竞争优势的基础的技术。
1.0 SWOT分析
 SWOT分析是一个优势,劣势,机会和威胁的英文缩写。根据定义,优势(S)和劣势(W)被认为是你能有某种程度的控制的内部因素。 同时,根据定义,机会(O)和威胁(T)被认为是你基本上无法控制的外部因素。这是一个战略规划工具用于一个项目,一个企业或在任何其他情况下需要一个决定的时候评估优势,弱点,机会和威胁。
Assessment Of Current Structure Business Essay
A Life supermarket is one of Ghanas leading retailers of clothes and food. A Life supermarket has a record of success and profitability since its establishment with well known reputation for its innovative, quality products and reasonable price which offers customers value for their money. The purpose of this report to identify the key drivers that made A Life supermarket fall in its performance.
The external environment scanning is concerned with the forces and factors that impact on A Life supermarket . However, analysing those forces and factors will assist A Life supermarket in identifying the change in its macro environment, planning in how to cope with such a change, and being ahead of its competitors in the adaptation to the new environment and the response to the market demands.
PESTEL analysis is also used as a technique to identify and analyse the problems that A Life supermarket is experiencing. An internal analysis (micro environment) is carried on the organisation's resources and competences. Resource audit, value chain and SWOT analysis are the techniques used to examine the activity of A Life supermarket in order to reveal the basis of its competitive advantage.
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. It is a strategic planning tool to evaluate Strengths, Weaknesses, Opportunities, and Threats involved in a project, in a business venture or in any other situation requiring a decision.
The purpose of SWOT analysis is to provide a realistic appraisal of the firm and the environment in which it operates. SWOT provides a basis for the formulation of realistic goals and objectives and strategies for their implementation. Without a SWOT analysis the firm's planning process is fatally flawed.
1.1.1 Strengths (Internal)
A Life supermarket is a powerful retail brand
A Life supermarket's products are value for money due to quality, convenience and wide range of products.
A Life supermarket is always located in a busy high street due to many shoppers
A Life supermarket have their own brand
A Life supermarket foods are aimed towards those aged 25+ with those living a busy life
Made success in high class areas
1.1.2 Weaknesses (Internal)
As A Life supermarket sells products in areas as clothing and food, it may not have the flexibility of its more focused competitors.
Lack of expertise in different departments may result in their business not doing so well.
Price is too much for several customers, such as working class.
A Life supermarket's sales have been small compared to other selected products.
A Life supermarket were unable to update fashion trend in the past.
1.1.3 Opportunities (External)
A Life supermarket can develop their website
They can introduce new market segments that offer more profit
There are future opportunities in expanding their brand into some developing countries.(责任编辑:cinq)

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