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巴克莱银行SWOT分析 Barclays Bank SWOT Analysis

时间:2017-08-11 19:54来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Barclays was started by the British Empire and it characterizes as the British banking from twentieth century. Barclays appeared as the largest bank of Britain in 1950. Due to the ferocious competition in 1980 and because of its lending policies Barclays banking became imprudent. Later on Barclays built its empire in 50 countries.
Innovation and adoption of good marketing strategies leaded the Barclays as one of the largest banks all around the world. Main objective of Barclays is to give value to the customers and clients. Barclays has employed almost 135,000 workers in 50 countries. It offers devoted services to small and medium businesses. Barclay's income before tax is approximately 7 billion. This profit returns shows the good portfolio management of business. Services that are providing by bank are unique and innovative.
Ambition of Barclays is to become one of the leading banks in all over the world and to provide the services to the financial industry globally. Meaning thereby, providing full and innovative retail and wholesale services to the customers. Barclay's strategy focuses on the identification of needs of customers and then providing them services accordingly. Barclays follows the principle of making profit, investing that profit and hence growing.
Strength of the company is taken as the internal element. The strength factor represents and focuses those elements within the company that become the strong points of that pertaining company. Barclays is founded in 1896 and it is enjoying benefits from the strong penetration exists in the banking industry. Barclays is providing its services in 50 different countries. Barclay's group is one of the leading and rapidly growing groups in the world. Main strength of Barclays is that in banking sector and by asset base it is the third largest bank. And in market capitalization perspective it is third largest bank in United Kingdom. Barclays has the wide customer's base and strong growth base in all over the world.(责任编辑:cinq)

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