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Marketing Communications Sunderland Business School

时间:2010-04-20 22:10来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

Sunderland Business School

Faculty of Business & Law

 

Undergraduate Programmes

 

Module Guide Full Time Cohort 1

 

Marketing Communications

UGB 213

 

Level 2

 

Academic Year  2009-2010

 

Module Leader and tutor: William Ang'awa

Senior Lecturer in Marketing & Enterprise

Room 103C, Sunderland Business School,

Faculty of Business & Law, Reg Vardy Centre, Sir Tom Cowie Campus at St Peter's, St Peter's Way,

Sunderland SR6 0DD

Tel:  0191 5152311 Ext: 2251 Email: william.angawa@sunderland.ac.uk

 

Tutor: Yvonne Dixon

Senior Lecturer in Marketing 

Room 103C, Sunderland Business School

Faculty of Business & Law, Reg Vardy Centre, Sir Tom Cowie Campus at St Peter’s, St Peter’s Way

Sunderland sr6 0dd

Tel: 0191 515 2311 Ext: 3120 Email: Yvonne.dixon@sunderland.ac.uk

 

Subject Specialist Tutor:  Louise Gordon BA MA MCLIP

Assistant Librarian: – Business,

St Peter's Library, University of Sunderland, Prospect Building, Sir Tom Cowie Campus at St Peter’s, St Peter’s Way, 

Sunderland, SR6 0DD

Tel: 0191 5153391 Email:louise.gordon@sunderland.ac.uk

 

TITLE    MARKETING COMMUNICATIONS 

CODE    UGB213 

CREDITS    20 

LEVEL     2 

FACULTY   BUSINESS AND LAW 

BOARD   UNDERGRADUATE BUSINESS 

PRE-REQUISITES  NONE

CO-REQUISITES  NONE

LEARINING HOURS   http://www.ukthesis.org/Thesis_Writing/200 hours in total, the exact nature of which will be 

                                     specified in the module guide.

 

LEARNING OUTCOMES:

Upon successful completion of this module, students will be able to:

 

Knowledge-Based Outcomes

K1  Identify the tools and techniques used in marketing communications;

K2  Explain the integrative nature of communications mix within the marketing 

  strategy

K3  Understand the media and its use in communication particularly in relation to  

Marketing objectives

K4  Analyse practical marketing communication problems; 

K5  Apply the theories, concepts and techniques of marketing communications 

management

 

Skill-Based Outcomes

S1  Develop communication skills - written & oral;

S2 Utilize IT skills; 

S3  Apply numeracy & analytical skills; 

S4  Demonstrate critical/creative thinking & analysis; (责任编辑:admin)



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