The other major supermarkets are able to do about the same.
When the industry is attractive enough this seems to be the case. This is also affected by capital requirement for entry, which may discourage certain people and even when they do they operate at very low scale, access to supply and distribution channel, the supplier might choose to be loyal to more established firms, customer loyalty as people tend to stay with brands they are used to, especially where they is good relationship with the established brands. Sainsbury continues to build good relationship with its customers, so they keep growing and that is why Sainsbury can claim “33 consecutive quarters of like- for-like sales growth” J Sainsbury (2013)
The Bargaining Power of Buyers: The buyers have bargaining power as it is the same buyers that all the big stores are aiming for, that’s why competition is brutal, and every retailer is constantly offering the lowest price to the customer. There are two types of buyers, the industrial buyer who buys in bulk to be able to resell or for an organization and there is the individual buyer. Sainsbury had made this its strategic goal to “…offer fair prices” and quality to be able to have a competitive edge. J Sainsbury
The threat of substitute products: This is a threat that the retail industry can identify with, Tesco, Asda, Morrison and Sainsbury all competing the customer has substitute products, so ever retailer is making sure they deliver best service and best price.
The Porter five forces analysis of Sainsbury stems from the retail giants goal “to make all our customers’ lives easier every day by offering great quality and service at fair prices” J Sainsbury. The relevance and reality of these forces has been portrayed in this paper, competing in a highly competitive industry that has Tesco, Asda, Morrison etc. Sainsbury has a16.8% market share in the UK and a continuously this retail giant is doing its best to maximize every opportunity.
This assignment will focus on the CSR Model and Sainsbury’s approach to this model. CSR benefits the surrounding community of any organization that carries it out, it also benefits the firm as it enables it to address shareholder concerns and to grow. Organizations in a certain moral sense are like people, bound by duties and responsibilities like you and I, as we begin to see organizations like this the conception of corporate social responsibility come forward.
Matt Petryni (2014) in defining CSR says that “Corporate social responsibility is the commitment a company has to the community outside of its shareholders and employees.” This responsibility is (Both ecological and social) in which it operates.Companiesexpress thiscitizenship(责任编辑：BUG)