By contributing educational and socialprograms, and
By earningadequatereturnson theemployedresources.
There are different models of CSR as there are many ways for an organization to be socially responsible.
Model 1: Mission-Driven. Organizations that operate this model have the concept of CSR in their strategic goals and basic organizational principles. This model is the most wholesome example of brand-CSR integration, it is part of the core value of the company, not a program it executes or a forced duty it reluctantly carries out to the community. But it is embedded in its mission
Model 2: Product-Driven Consumer Companies. This CSR is delivered using a Brand. E.g. Heineken is a company with product focused CSR. Coca-Cola and Pepsi are also good examples. Whatever these brands in the name of CSR, the brand is the vehicle on which it is delivered
Model 3: Communication Team. According to Carol Holding (2009) this CSR Model is located in the communication/media department of some organizations; it is used as a brand building tool. What this department achieves through CSR is not necessarily an interest to other departments in the same
Model 4: Organic Partnership. CSR is not a department here, in the case of the organic partnership, CSR is carried out as a whole, and it’s the organization at work. Sainsbury is a good example, the corporate social responsibility at Sainsbury has the whole organization involved, it’s an organizational strategy that everyone in Sainsbury identifies with and sees as a corporate assignment.
This conclusion here is because Sainsbury’s approach to CSR is community based. The Corporate Social Responsibility approach in imbedded in the day to day operation of the organization, it’s a strategic advantage, in my findings I discovered that everything that Sainsbury does there is a deliberate conscious effort to be socially responsible.
Justin King (2014) the chief executive at J Sainsbury puts it this way “The values on which our company was founded in 1869 remain the same today. Through our commitments to Corporate Responsibility we are ensuring that these values will continue at the heart of our business for many years to come”
Sainsbury achieves this by working with local charities and community groups to execute local good causes and bigger nationwide charities. Sainsbury continues to help local charities, it also gets its staff integrated into the entire process.
Corporate responsibility and sustainability continue to be a vital part of Sainsbury’s overall business strategy and a central part of the vision to be the most trusted retailer where people love to work and shop. Some examples of Sainsbury CSR are, £123m+ Worth of equipment and experiences donated to nearly 50,000 organizations through Active Kids. 2m meals Donated to disadvantaged people in the UK’s biggest ever single-charity food drive. Sainsbury created 5,000 Jobs in 2013. J. Sainsbury (2014)(责任编辑：BUG)