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留学生论文:沃尔玛进入南非市场的策略研究

时间:2020-08-31 16:04来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
1.1  Introduction
Wal-Mart has been promoting globalization. The economic crisis of 2008 has led to the economic decline of developed countries, and the opportunities of emerging countries have gained new attraction. As a mature retail market, South Africa is regarded as an important target of Wal-Mart's expansion strategy. This paper specifically discusses the potential challenges of entering the South African market, what strategies should be adopted to enter the South African market and how to deal with the various problems faced by entering the South African market.
沃尔玛一直在推行全球化发展。2008年的经济危机导致发达国家经济下滑,新兴国家的机遇有了新的吸引力。南非作为一个拥有成熟的零售行业的市场,被视为沃尔玛扩张战略的一个重要目标。本文具体讨论了进入南非市场的潜在挑战,进入南非市场应该采取什么战略以及如何应对进入南非市场所要面临的各种问题。
 
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1.2  Potential challenges in South Africa
According to Bridget (2014), South Africa's infrastructure is of high quality, with skilled labour and abundant natural resources. At the same time, South Africa has integrated into the Southern African Development Community and is likely to become a springboard for Wal-Mart's operations in other parts of Africa (Bridget 2014). But Wal-Mart faces the challenge of obtaining regulatory approval from different government agencies.
Bridget(2014)认为,南非的基础设施质量高,拥有熟练的劳动力和丰富的自然资源。与此同时,南非已融入南部非洲发展共同体,很可能成为沃尔玛在非洲其他地区开展业务的跳板(Bridget 2014)。但沃尔玛面临着从不同政府机构获得监管批准的挑战。
Wal-Mart earns about $408 billion, more than South Africa's GDP. Because of economies of scale, local retailers will find it difficult to compete with Wal-Mart in the local market (Troye 2011). And because Wal-Mart's global purchasing power is strong, this may lead to an increase in imports, which will result in imports replacing the local manufacturing and production of domestic suppliers in South Africa (Henri & Ewert 2015). Increased imports are crowding out local brands, forcing many local businesses to shut down, causing unemployment to rise (Troye 2011). South Africa's unemployment rate has reached 25%, and rising unemployment is bound to generate greater opposition.
在南非,沃尔玛在当地市场的存在引发了不公平竞争和公众利益的问题。各利益相关者,主要是工会和政府,表示担心沃尔玛进入南非会对当地经济、社会和环境产生不利影响(Henri&Ewert 2015)。沃尔玛的收入约为4080亿美元,超过南非的国内生产总值。由于规模经济,当地零售商很难在当地市场上与沃尔玛竞争(Troye 2011)。而且由于沃尔玛的全球购买力很强,这可能导致进口增加,这将导致进口取代南非国内供应商的本地制造和生产(Henri&Ewert 2015)。增加的进口正在排挤本土品牌,迫使许多本土企业关闭,导致失业率上升(Troye 2011)。南非的失业率已经达到25%,不断上升的失业率必然会招致更大的反对。(责任编辑:周海霞)


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