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留学生作业范文:苹果手机降速事件分析

时间:2020-09-24 10:50来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
1.1 Introduction介绍

2018年12月,苹果公司承认其放慢了老款iPhone的速度,以防止电池老化导致的自动关机的问题。虽然苹果向消费者们道歉并愿意把更换电池的价格降低50美元。但苹果在给旧款手机降速时,事先并没有明确告知消费者。所以顾客以苹果存在欺瞒消费者的行为将其告上了法庭。这一文章主要分析了苹果降速事件发生后对苹果公司造成的影响以及苹果应该如何应对这一问题。
In December 2018, Apple admitted that it slowed down the speed of the old iPhone to prevent automatic shutdown due to battery aging. Apple apologizes to consumers and is willing to reduce the price of the battery by 50 dollars. However, Apple did not explicitly inform consumers before slowing down the old mobile phones. So the customer took the Apple to deceive the consumer behavior and brought it to court. This article mainly analyzes the impact of Apple's slowdown on Apple Corp and how Apple should deal with it.


图:Apple admitted that it slowed down the old iphones
 
1.2 Background

苹果降速事件曝光是由于一名用户将iPhone 6S更新至最新版本的系统后,iPhone的运行速度变得非常慢。于是他用专业软件对手机进行了测试。测试结果显示,旧款苹果手机老化后会发生过热导致部件损坏,所以苹果采用降低运行速度来弥补电池缺陷。对于降速这件事,苹果总裁库克公开向顾客表示道歉。但是他在声明中称,降速是为了保护手机内部软件,而并非故意降低速度让更多消费者购买新的iPhone,并且他提出会为旧款iPhone提供更低价的更换电池服务。在降速事件中,苹果可以通过提醒消费者更换手机电池来规避问题或者在系统升级前告知用户,让用户进行自主选择, 然而,苹果却并没有这么做,所以降速这一做法已经是恶意欺骗消费者的行为。由此,苹果遭到了全球范围内的消费者的指控和集体诉讼,他们要求苹果立即停止降速行为并对旧款手机使用者提供经济补偿。与此同时,苹果也面临着多个国家的指控。这些问题在很大程度上会影响iPhone的销量。
Apple's slow down event was due to a user's update of iPhone 6S to the latest version of the system, and iPhone's operation speed became very slow. So he tested the phone with professional software. Test results show that the old Apple phone will overheat and cause parts damage after aging, so Apple will compensate for battery defects by reducing its running speed. Apple chief executive Cook publicly apologized to customers for slowing down. But he said in a statement that the speed down was to protect the internal software of the mobile phone, rather than deliberately reducing the speed to allow more consumers to buy a new iPhone, and he offered to offer a cheaper replacement battery service for the old iPhone (Apple Apologizes for Slowdowns, lops $50 Off Battery Replacement Cost 2017). In the falling speed event, Apple can avoid problems by reminding consumers to change cell phone batteries or inform users before the system upgrade to allow users to choose their own (Kottasová 2017). However, Apple is not doing this, so the speed reduction is a malicious deception for consumer behavior. Thus, Apple has been subjected to collective action by consumers worldwide, demanding that Apple immediately stop the speed down and provide financial compensation for old mobile phone users (Ciaccia 2017). At the same time, Apple is also facing accusations in many countries. To a large extent, these problems will affect the sales volume of iPhone.(责任编辑:周海霞)


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