Science Essay 社会学管理类作业 经济学作业 法律作业 市场学作业 语言学文学 金融作业 会计作业 国际商务管理 MBA Essay fashion&culture 物流管理作业


时间:2015-06-14 09:48来源 作者:英国论文网 点击联系客服: 客服:Damien

Tesco was been founded by Jack Cohen, on his first day he managed to gain a profit of £1 and sales of £4. Tesco is ranked third in world for largest grocery retailer, with its operations in more than 14 countries. The name “Tesco” had appeared first in 1924, and its first shop was opened in London. In 1947 the company was been listed on London Stock Exchange and in 1948 it opened the first self-service shops for business. First Tesco supermarket was opened in 1956 in Essex. In 1947 Tesco started selling Gasoline. Its annual Turnover in 1979 was around 1 billion pounds. It started its first senior department in 1975 and in 1997 Its first Large stores (extra). Companies main purpose is to create value for customers in order to earn them lifetime loyalty. This strategy made them successful and is now the topmost Supermarket in UK. Tesco apart from being one of the largest retailers for food have also embraced the non food products and expanding on household goods, toiletries, electrical items, clothing etc. One of the most important strategies of Tesco is focus on non food items.
Business environment: Business environment includes of many factors that affect an organisations operation are customers, competitors, stakeholders, suppliers, industry trends, regulations, other government regulation, social, economic factors and technological developments. “Business Environment is the total of all things external to business firms and industries which affect their organisation and operations.” (Bayard O Wheeler, 1968) The business depends on many factors, but it has to act and react accordingly inside as well as outside of factory. Changes that occur within a company is called as internal factors and changes outside the company are called as external factors. This effect the objectives and strategies of the company.(责任编辑:BUG)

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