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乐购公司商业环境变化评估(swot分析、pestel分析)

时间:2015-06-14 09:48来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

简要描述和评估在过去5年中乐购业务环境的变化,运用适当的理论、模型和相关的例子。
 
介绍—Introduction
 
杰克是乐购(Tesco)的创立者,在开业第一天,他设法销售出4英镑的产品能够获得1英镑的利润。乐购是最大的食品零售商,在世界上排名第三,在14多个国家运营。“乐购”这个名字第一次出现在1924年,并且第一家店是在伦敦。1947年,公司在伦敦证券交易所上市,1948年,它创建了第一个自助商店业务。第一家乐购超市于1956年在埃塞克斯开业。1947年乐购开始销售汽油。它的年营业额在1979年约10亿英镑。于1975年开始它的第一个高级部门且于1997年的首个大型门店(特等产品)开业。公司的主要目的是为客户创造价值,以获得其一生的忠诚。这一策略使他们很成功,并且现在成为英国最好的超市。乐购除了是最大的食品零售商之一,也经营非食品产品和家庭用品、化妆品、电器、服装等。乐购的一个最重要的策略之一就是专注于非食品。
 
介绍—Introduction
 
Tesco was been founded by Jack Cohen, on his first day he managed to gain a profit of £1 and sales of £4. Tesco is ranked third in world for largest grocery retailer, with its operations in more than 14 countries. The name “Tesco” had appeared first in 1924, and its first shop was opened in London. In 1947 the company was been listed on London Stock Exchange and in 1948 it opened the first self-service shops for business. First Tesco supermarket was opened in 1956 in Essex. In 1947 Tesco started selling Gasoline. Its annual Turnover in 1979 was around 1 billion pounds. It started its first senior department in 1975 and in 1997 Its first Large stores (extra). Companies main purpose is to create value for customers in order to earn them lifetime loyalty. This strategy made them successful and is now the topmost Supermarket in UK. Tesco apart from being one of the largest retailers for food have also embraced the non food products and expanding on household goods, toiletries, electrical items, clothing etc. One of the most important strategies of Tesco is focus on non food items.
 
Business environment: Business environment includes of many factors that affect an organisations operation are customers, competitors, stakeholders, suppliers, industry trends, regulations, other government regulation, social, economic factors and technological developments. “Business Environment is the total of all things external to business firms and industries which affect their organisation and operations.” (Bayard O Wheeler, 1968) The business depends on many factors, but it has to act and react accordingly inside as well as outside of factory. Changes that occur within a company is called as internal factors and changes outside the company are called as external factors. This effect the objectives and strategies of the company.(责任编辑:BUG)


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