Science Essay 社会学管理类作业 经济学作业 法律作业 市场学作业 语言学文学 金融作业 会计作业 国际商务管理 MBA Essay fashion&culture 物流管理作业
返回首页

连锁餐厅的领导者—麦当劳餐厅

时间:2015-06-16 10:15来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
麦当劳是世界上连锁餐厅的领头羊之一,人们的日常生活少不了它。有着漫长历史的汉堡品牌始于1940年,当时是一对兄弟,Dick and Mac McDonald 在圣贝纳迪诺,加利福尼亚州开了第一家麦当劳餐厅。最初,他们只有一个卖热狗的小摊,但在餐厅开业后,提供的品种大约有25种,主要是烧烤类。它成了一个受青少年欢迎的聚集点。1948年,兄弟关闭了麦当劳餐厅,与此同时新开张了只卖汉堡、奶昔和薯条的餐厅。
 
根据麦当劳的销售历史记录,主要盈利来自汉堡包,以15美分的价格出售。随后餐厅逐渐变得有名气,在1953年麦当劳兄弟开始特许经营餐厅。第一个经营特权是由尼尔·福克斯拿下的,第二家麦当劳餐厅在弗雷诺,加利福尼亚州开业。它是第一个引入黄金拱门设计的餐厅。第三和第四家餐厅分别在萨吉诺,密歇根州和唐尼,加州开业。
 
McDonald's is one of the leading restaurant chains in the world, touching the lives of people everyday. The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald's restaurant in San Bernardino, California. Initially, they owned a hotdog stand, but after establishing the restaurant they served around 25 items, which were mostly barbequed. It became a popular and profitable teen hangout. In 1948, the brothers closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries.
 
As per the information of the McDonald's history, the major revenue came from hamburgers, which were sold at a nominal price of 15 cents. The restaurant gradually became famous and the McDonald brothers begin franchising their restaurant in the year 1953. The first franchise was taken by Neil Fox and under it; the second Mc Donald's restaurant was opened in Fresno, California. It was the first to introduce the Golden Arch design. The third and fourth restaurants were opened in Saginaw, Michigan and Downey, California, respectively.
 
The latter is the oldest Mc Donald's restaurant still in operation. In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald's restaurant for outside California and Arizona. In effect, Kroc opened his first and the overall ninth restaurant in Illinois, Chicago, and gave birth to Mc Donald's Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as 'McDonald's Corporation'. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2.7milion.
 
Later that year, the Hamburger University was opened, which gave away McDonald's restaurant Bachelor of Hamburgology degrees to students. In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. In 1967, the first restaurant outside US was opened in Richmond, British Columbia. In 1974, the 3000th restaurant opened in Woolwich, United Kingdom, which is the first of the country. Happy Meal was introduced in US in 1979. In 1984, the company became the main sponsor of the Summer Olympics. The year was also marked by the death of Ray Kroc.(责任编辑:BUG)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容