Science Essay 社会学管理类作业 经济学作业 法律作业 市场学作业 语言学文学 金融作业 会计作业 国际商务管理 MBA Essay fashion&culture 物流管理作业
返回首页

鲁珀特•默多克传媒公司管理评估

时间:2015-07-14 13:16来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
此案例是介绍商业巨头—鲁珀特•默多克传媒公司的管理方式和领导力,最早于澳大利亚发展并成为传媒市场的领头羊,在52个国家有780家分公司,他的公司在3大洲拥有超过175家报社,每周约发布4000万篇文章且在传媒市场的领导者分布在英国、澳大利亚和新西兰,也拥有著名的电影制作单位和体育娱乐频道的所有权。经过深入研究,此案例需要讨论默多克帝国组织的很多方面,包括缺少关于人力资源管理的基本策略和实践方法,公司没有适当的人力资源部门存在,非常差的业绩监督和评价系统,缺少对员工的培训和员工发展的管理,专制型领导风格,决策力是中央集权的,权利实施和控制较多使用。其公司的工作人员对于他们的工作环境和就业保障并不是很满意的,因为要遵守公司的严格要求,否则任何一个人会失去这份工作,员工并不是把他当做是公司的CEO,而是传媒界的老大。他的商业策略很好,但是在他实施这些策略的同时,却忽略了员工的内心想法,忽视员工的意见和建议,把自己的工作原则强加给员工。默多克是个控制狂,这就是为什么决策力是中央集权制的,任何人没有委托工作给下属的权利,即使在这样一个商业巨头公司中也不存在内部员工的分歧现象。
 
The given case is on the management and leadership style of the business tycoon named as "Rupert Murdoch" by origin an Australian and king of media market, owning 780 businesses covering 52 countries , his company owned more than 175 newspapers titles in 3 continents publishing around 40 million papers a week and the leader in newspaper markets in Britain, Australia and New Zealand, also having ownership of renowned film production units and sports entertainment channels, after the thorough study, areas which need to be discussed for Murdoch's organisational empire include lack of basic policies and practices from human resource management prospective like, there is no existence of proper human resource department, poor performance monitoring and appraisal system, lack of training and development of staff, autocratic style of leadership, decision making is centralized and there is high usage of power and control. People working in his organisation are not much comfortable about the working conditions and job security as there is strict compliance required otherwise anyone can loose his job and they do not treat him like company CEO but the king, his business strategy is good but while implementing those strategies he don't care about his staff and imposing his principles of working on them by ignoring their opinions and suggestions. Murdoch is control freak that is why decision making is centralised and there is no delegation of power to subordinates, neither there is concept of internal divisions even in such a huge organisation.
 
分析—Analysis:(责任编辑:BUG)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容