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Empirical research of Internet Bank Strategy in China

时间:2012-09-19 09:36来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

Empirical research of Internet Bank Strategy in China


Table of contents
1. INTRODUCTION 5
1.1 RESEARCH OBJECTIVES 5
1.2 RESEARCH QUESTION 5
1.3 SUMMARY 5
2. BACKGROUND 6
3. METHODOLOGY 7
3.1 INTRODUCTION 7
3.2 RESEARCH APPROACH 8
3.2.1 Deductive approach 8
3.2.2 Inductive 9
3.3 RESEARCH METHODS 9
3.4 SAMPLE BANK 11
4. LITERATURE REVIEW 14
4.1 INTERNET BANK 14
4.1.1 overview of the internet bank 14
4.1.2 Origin of internet bank 16
4.1.3 Conditions of internet bank 16
4.1.4 Categories of internet bank 17
4.1.5 Difference between internet bank and traditional bank 18
4.2 DEVELOPMENT OF FOREIGN INTERNET BANK 19
4.2.1 development mode of foreign internet bank 19
4.2.2 The development direction of foreign internet bank 23
4.2.3 Reasons for the success of western countries’ internet bank 25
4.3 DOMESTIC DEVELOPMENT OF INTERNET BANK 26
4.3.1 Domestic researches on internet bank 26
4.3.2 Commercial bank internet banking development in China 28
4.4 EVALUATION 31
4.5 RELATED THEORIES 32
4.5.1 SWOT 32
4.5.2 4P Marketing Theory 34
5. EVIDENCE 42
5.1 SITUATION OF INTERNET BANK BUSINESS IN AGRICULTURAL BANK 42
5.1.1 Development history 42
5.1.2 Management situation analysis 45
5.1.3 Product situation analysis 46
5.1.4 Analysis of the status of marketing 48
5.2 PROBLEMS OF INTERNET BANK BUSINESS FOR AGRICULTURAL BANK 49
5.2.1 The internal operation management 49
5.2.2 Product applications 51
5.2.3 Marketing 52
5.3 ADVANTAGES OF DEVELOPING INTERNET BANK BUSINESS FOR AGRICULTURAL BANK 53
5.3.1 the internet bank will improve customer loyalty 53
5.3.2 the internet bank in the alternative outlets business and cost saving has effective results 54
5.4 SWOT ANALYSIS OF INTERNET BANK BUSINESS FOR AGRICULTURAL BANK 56
5.4.1 Strengths 57
5.4.2 Weakness 57
5.4.3 Opportunity 58
5.4.4 threats 60
6. RECOMMENDATION 60
6.1 TO OPTIMIZE INTERNAL MANAGEMENT SYSTEM 60
6.1.1 To strengthen the construction of its organization 61
6.1.2 Strengthen personnel training, make professional team 63
6.1.3 to set up scientific internal evaluation and incentive measures 64
6.2 MARKETING STRATEGIES 65
6.2.1 Product innovation 65
6.2.2 Price strategy 67
6.2.3 Online distribution strategy 67
6.2.4 Promotion strategy 69
6.3 SECURITY STRATEGY 69
6.3.1 Set up a reliable system structure 69(责任编辑:英语论文代写)



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