酒精广告的问题
The Problems With Alcoholic Advertisement
如果你知道仅仅通过看一则广告，就会导致你的药物问题，健康问题，甚至死亡，你会怎么做？ 今天的美国被技术、娱乐和其他各种类型的媒体围绕。它们中的每一个都提供广告。到处都是广告，广告衣服，手机，甚至食物。 广告上的东西会影响任何人。 例如,到处都是的酒精广告。这些广告针对任何年龄段,从年轻到老年。 有了广告，酒商会对年轻人进行毒害，使他们相信饮酒能真正带来所有的乐趣，广告中描绘，如海滩派对，庆祝活动，并在体育赛事的乐趣。 酒精广告应该被禁止,因为他们经常描绘酒精可以增强青年,从而吸引他们喝,把他们的生命处于危险之中。
尽管酒精行业坚持只广告的目标是增加市场份额和不鼓励任何未成年人喝酒,但研究表明并非如此。青年人对酒类广告的研究发现，未成年青少年被酒类广告的三个因素音乐,动物和人角色,故事和幽默吸引到，在研究中发现最受青少年欢迎的酒精广告是使用动物作为主要角色。酒精广告压倒性地连接广告的酒精与属性，特别是连接到青年和儿童使用这些精确的概念。
今天的广告会吸引许多孩子。大多数广告包括许多颜色，有趣的角色，像青蛙，熊，蜥蜴的卡通角色。这些广告是很好的发展，因为他们吸引孩子，引起他们的注意。根据詹姆斯·威尔克森所说,“在1990年代酒精行业使用卡通和动物的角色来吸引年轻观众,与青蛙、蜥蜴和狗,这是非常令人羡慕的青春。”
What would you do if you knew that just by watching an advertisement you can be led to drug problems, health issues, or even death ? Today's America revolves around technology, entertainment, and other various types of media. Each of them provide advertisements. There are advertisements all over the place, that advertise clothes, cell phones, and even food. The things that are on the advertisements can have an influence on whomever watches them. For example, alcoholic advertisements are seen all over the place. These advertisements target any age group, from the young to the old. With this, alcohol distributors poison the mind of the young and make them believe that drinking can really bring all the pleasures portrayed in the advertisements, like the beach parties, celebrations, and fun at sporting events. Alcoholic advertisements should be banned because they often portray alcohol as an enhancement to the youth, thus tempting them to drink, and putting their lives at risk.
Although the alcohol industry insists that its advertising aims only to increase market share and not to encourage any underage persons to drink, research suggests otherwise. A study on the youth to alcohol advertising found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising The three most popular alcohol ads among youth in the study used animal characters as the leading actors .Alcohol advertisements overwhelmingly connect ads of alcohol with attributes particularly connected to youth and children using those exact concepts.(责任编辑：cinq) |
