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英国留学论文:传音控股在印度的营销计划(5)

时间:2020-08-31 16:00来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien


Distribution
With the rapid development of Indian e-commerce platform, Transsion Holding can sell its smartphone products through cooperation with various e-commerce platforms. For example, new products can be jointly released with famous e-commerce platforms to improve the exposure rate. Secondly, with the increasing popularity of Transsion Holding in India, users can establish their own online sales platform, on which they can purchase all the products on sale of transmission.
印度电商平台的快速发展使得TRANSSION可以通过与各个电商平台进行合作来销售其智能手机产品。如新产品可以联合著名电商平台进行联合发布,提高曝光率。其次,随着TRANSSION在印度知名度的提高,可以建立自己的网络销售平台,用户可以在该平台上购买到TRANSSION的所有在售产品。

Promotion
First of all, in the early stage of Transsion Holding entering the Indian market, wall painting marketing can be adopted. That is to say, the logo of Tecno, a brand of transmission, is painted on the wall, including the electric poles of road signs, billboards, convenience stores and other locations, so as to impress consumers. At the same time, famous Bollywood stars can also be invited to endorse the products of transmission, so as to improve the popularity of products and brands through star effect. Based on the rapid development of Internet in India, Transsion Holding can use new media for brand promotion. For example, through Twitter, Facebook and other social media to carry out advertising, increase the participation of consumers and potential users, and lay the foundation for giving full play to the word-of-mouth marketing strategy. The personal influence in the new product acceptance drivers means that the user's word-of-mouth has a decisive influence on whether the consumers accept the new product or not (Kotabe et al. 2014). And in Asian countries characterized by a high degree of collectivism, strong word-of-mouth communication makes the adoption rate of new products rise rapidly.
首先,在TRANSSION进入印度市场的初期阶段,可以采用刷墙营销。也就是将TRANSSION旗下品牌TECNO的标志刷在墙上,包括路标的电线杆,广告牌和便利店等位置,给消费者留下深刻印象。同时,也可邀请宝莱坞的知名明星代言TRANSSION旗下产品,通过明星效应提高产品和品牌的知名度。基于印度互联网的快速发展的特点,TRANSSION可以运用新媒体进行品牌宣传。如通过推特,Facebook等社交媒体开展广告宣传,增加消费者和潜在用户的参与度,为充分发挥口碑营销策略奠定基础。新产品的接受驱动因素中的个人影响意味着用户的口碑对消费者是否接受新产品有决定性的影响。并且在以高度集体主义为特征的亚洲国家,强大的口碑传播使得消费者对新产品的采用率快速上升。



 英国论文代写(责任编辑:周海霞)



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