战略营销case study代写范文,本文是一篇留学生case study写作范文,主要内容是针对阿联酋航空采用IMC路线以及南澳大利亚州食品营销这两个案例进行战略营销研究分析。阿联酋航空公司成立于1985年,是阿联酋集团的子公司,该集团是位于阿拉伯联合酋长国迪拜的一家公共国际旅游集团。酋长国是中东最大的航空公司,在迪拜国际机场运营飞往世界各地的航班和枢纽。阿联酋航空开始使用两架飞机进行国际飞行——一架租赁的波音737和一架空中客车300 B4。其主要重点是为客户提供优质服务,而不是关注客户数量。由于阿联酋航空的不懈努力和对客户的支持态度,它在短时间内成为全球航空业的市场领导者。阿联酋航空的整体利润增长速度更快,每年至少增长20%,因此成为航空业增长最快、最年轻的机队。由于阿联酋航空在为客户提供令人满意的优质服务方面的卓越表现,该公司赢得了全球大多数奖项。该公司还从事货运业务,由阿联酋航空集团的阿联酋航空货运部门负责。下面就请欣赏这篇留学生case study写作范文。
INTRODUCTION 引言
Emirates Airlines established in 1985, is a subsidiary of the Emirates Group, a public international travel conglomerate in Dubai, United Arab Emirates. An Emirate is the largest airline in the Middle East operating its flights & hub at Dubai International Airport to various countries all over the world. Emirates initiated flying internationally with two aircraft – a leased Boeing 737 & an Airbus 300 B4. Its main focus on providing quality services to customers instead of focusing on quantity of customers. Due to its despite efforts & supportive attitude towards customers, Emirates became a market leader in the global airline industry within a short span of time. The overall profit of Emirates grew at a faster rate with a minimum 20 per cent hike every year & hence became the fastest-growing & youngest fleets in the aviation industry. Because of their excellence in providing satisfactory & quality services to the customers, Emirates earned majority of awards globally. It also deals in cargo activities, which is taken by Emirates Group’s Emirates Sky Cargo division.
OVERVIEW OF THE CASE STUDY 案例研究概述
This case study discusses on the overall effort made by the Emirates to ensure the consistency & the effectiveness of messages targeted to various audiences. The Emirates has used Integrated Marketing Communication (IMC) approach for marketing their services in front of customers. Majority of the companies have paid close attention to the IMC approach. Various IMC tools such as television commercials, print advertisements, internet marketing, charitable foundations, in-plane advertisements, sponsorships & trade promotions have been utilized by the Emirates in order to achieve an excellent market position & a positive brand image in the minds of its current & potential customers. Emirates could easily reach their target audience via these mentioned modes of marketing & promotions. Due to its continuous effort towards marketing the brand & services, Emirates maximized exposure rate.
本案例研究讨论了阿联酋为确保针对不同受众的信息的一致性和有效性所做的总体努力。阿联酋已采用综合营销传播(IMC)方法在客户面前营销其服务。大多数公司都密切关注IMC方法。阿联酋利用各种IMC工具,如电视广告、平面广告、网络营销、慈善基金会、平面内广告、赞助和贸易促销,以在其现有和潜在客户心中获得良好的市场地位和积极的品牌形象。阿联酋航空可以通过上述营销和促销模式轻松接触目标受众。由于阿联酋航空不断努力推广品牌和服务,其曝光率最大化。
Several Challenges Encountered By the Emirates to distribute an individual message about the high class facilities for its customers & to create a brand name in front of its customers – 阿联酋航空面临的几个挑战:向客户发布关于高端设施的个人信息,并在客户面前创建品牌名称
Explain how Emirates’ promoting approach has been effective in constructing an optimistic trademark appearance with current & potential customers?解释阿联酋航空的促销方法如何有效地为现有和潜在客户营造乐观的品牌形象?
Classify the IMC tools used by Emirates?对阿联酋航空使用的IMC工具进行分类?
Emirates flies all over the world. Should Emirates modify its messages & channels according to where it advertises? Explain.
阿联酋航空飞遍世界各地。阿联酋航空是否应该根据其广告位置修改其信息和渠道?解释
DISCUSSION OF THE TASKS CONFRONTED BY THE EMIRATES – 讨论酋长国面临的任务
A1. The marketing strategy of Emirates includes – 阿联酋航空的营销战略包括:
Integrated Marketing Communications (IMC) Approach –综合营销传播(IMC)方法
Emirates’ advertising policy has been efficacious in generating a progressive brand image in the minds of its current & potential customers by embracing the IMC approach for marketing its brand. An IMC concept is an approach of achieving the objectives of a marketing campaign, via proper & efficient use of promotional tools & methods that are intended to reinforce each other. It enables that all forms of communications & messages are linked together & hence work simultaneously in harmony rather than in isolation. This approach is used by the organisation to create a unified & brand experience for consumers across several communication channels. As marketing efforts have been moved from mass marketing to slot promoting, companies have growing use IMC to cultivate more economical promotions that still distribute value to the customers.
阿联酋航空的广告政策通过采用IMC方法营销其品牌,有效地在其现有和潜在客户心中树立了进步的品牌形象。IMC概念是一种实现营销活动目标的方法,通过适当和有效地使用旨在相互加强的促销工具和方法。它使所有形式的沟通和信息都能联系在一起,从而在和谐中而不是孤立地同时工作。该组织采用这种方法,通过多个沟通渠道为消费者创造统一的品牌体验。随着营销工作已从大众营销转向老虎机促销,公司越来越多地使用IMC来培养更经济的促销活动,这些促销活动仍能向客户分配价值。
Emirates think global –阿联酋认为全球化
Emirates have set out to be an innovative, modern & customer-oriented provider of high quality air travel services. Its brand positioning is that of a leading, international & quality airline serving the global community.
阿联酋航空致力于成为一家创新、现代化、以客户为导向的高质量航空旅行服务提供商。其品牌定位是一家领先的国际优质航空公司,服务于全球社会。
Living the brand –活出品牌
Emirates deliver on their brand promise of innovation & quality. Emirates end line “keep discovering” sums up its philosophy on travel: Only Emirates lets you discover a more authentic & fulfilling life.
阿联酋航空兑现了其创新和质量的品牌承诺。阿联酋航空的终点线“不断发现”总结了其旅游理念:只有阿联酋人才能让您发现更真实、更充实的生活。
Do remarkable things –做非凡的事情
Emirates do remarkable things for integrated marketing communications activities such as advertising, sponsorship, e-commerce, public relations & supportive communications.
阿联酋航空在广告、赞助、电子商务、公共关系和支持性传播等综合营销传播活动中做出了卓越的贡献。
Engaging customers –吸引客户
Emirates have effectively used www.emirates.com to drive the brand experience, maintain cordial relation with the customers & by launching frequent flyer program skywards. Through such an effort, Emirates has easily reaches their target audience & hence successfully developed a strong relation with their customers.
阿联酋航空有效地利用了www.Emirates.com来推动品牌体验,与客户保持亲切的关系,并向天空推出了飞行常客计划。通过这样的努力,阿联酋航空很容易达到目标受众,因此成功地与客户建立了牢固的关系。
Open up –开放
Emirates mobilising customers to actively participate in the experience & other promotional events & activities in order to market their service in front of the customers
Hence, by using the above mentioned message strategies, Emirates has successfully developed a positive brand image into the market in front of their customers.
阿联酋航空动员客户积极参与体验和其他促销活动,以便在客户面前推销其服务
因此,通过使用上述信息策略,阿联酋航空在客户面前成功地在市场上树立了积极的品牌形象。
A2.Emirates use a variety of marketing communication tools in an integrated way to deliver one message about the high quality of its services along with maximising its message exposure rate.
阿联酋航空以一种综合的方式使用各种营销传播工具,传递一条关于其服务质量的信息,同时最大限度地提高信息曝光率。
Various IMC tools used by Emirates are- 阿联酋航空使用的各种IMC工具包括:
Advertisements –广告
An advertisement is a way of publicity or promoting a product, service or any event. There are several modes of advertisements such as online advertising, newspaper ads, radio advertising, television advertising, public speaking, door hangers, flyers & word-of-mouth advertising. Emirates utilize the commercials & print advertisements for highlighting the airline’s new products, routes, services & aircraft. It helps in fostering its services.
广告是宣传或推广产品、服务或任何活动的一种方式。广告有几种模式,如在线广告、报纸广告、广播广告、电视广告、公众演讲、门框、传单和口碑广告。阿联酋航空利用商业广告和印刷广告来突出航空公司的新产品、航线、服务和飞机。它有助于促进其服务。
Sponsorship –赞助
Sponsorship is another form of promotional activity. Emirates have undergone partnership with several events both regional & international like FIFA. Moreover, Emirates is dedicated to the growth of global arts & culture through a number of sponsorships around the world. In fact, Emirates believe that sponsorship is the best way to develop a cordial relation with customers.
赞助是另一种形式的促销活动。阿联酋与国际足联等多个地区和国际赛事建立了合作关系。此外,阿联酋航空还通过在世界各地的赞助,致力于全球艺术与文化的发展。事实上,阿联酋航空相信赞助是与客户建立友好关系的最佳方式。
E-commerce –电子商务
E-commerce is referred to as purchasing or selling goods or services, or the conducting of assets or data, over an electronic system, mainly an internet. It is also referred to as an electronic commerce. Emirates enable customers to perform online shopping of Emirates related merchandise via its official retail website .
电子商务是指通过电子系统(主要是互联网)购买或销售商品或服务,或进行资产或数据。它也被称为电子商务。阿联酋航空使客户能够通过其官方零售网站在线购买阿联酋的相关商品。
Public Relation –公共关系
Emirates publish three in-flight magazines in order to reach readers & passengers during their journey. Through such magazines, passengers are usually encouraged to donate to the Emirates Airline Foundation, which seeks to improve the quality of children. Magazines are the best source of marketing the products or services, as it contains articles & illustrations, which attracts customer attention towards it. So, by means of magazines, Emirates has gained majority of market shares along with the competitive advantage in the airline industry.
阿联酋航空公司出版了三本航空杂志,以便在旅途中接触读者和乘客。通过这些杂志,乘客通常被鼓励向阿联酋航空基金会捐款,该基金会旨在提高儿童的素质。杂志是营销产品或服务的最佳来源,因为它包含文章和插图,吸引了客户的注意力。因此,通过杂志,阿联酋航空获得了大部分市场份额以及航空业的竞争优势。
Supportive Communication –支持性沟通
Supportive communications is referred to as a style of communicating with customers that has a particular set of aims & techniques. The principal objective is to resolve conflict or attain variation in a situation, while protective, even strengthening, the relationship between the communicating individuals. Emirates’ on-board entertainment system has been highly recognized as a market leader, winning awards for its quality & enabling the airline to show passengers commercials about it latest offers, partners & services.
支持性沟通是指一种与客户沟通的方式,具有特定的目标和技巧。主要目标是解决冲突或实现局势的变化,同时保护甚至加强沟通个人之间的关系。阿联酋航空的机载娱乐系统已被高度认可为市场领导者,其质量赢得了奖项,使该航空公司能够向乘客展示其最新优惠、合作伙伴和服务的商业广告。
A3.Tagline is a short & prominent or memorable phrase used in advertising. It identifies the uniqueness of a brand or conveys some type of special meaning. 标语是广告中使用的简短、突出或令人难忘的短语。它识别品牌的独特性或传达某种特殊含义。
The taglines which are used in the past by the Emirates airline in order to gain market value & customer preference in aviation industry are –
阿联酋航空公司过去为获得航空行业的市场价值和客户偏好而使用的标语是:
Emirates –阿联酋
The finest in the sky 天空中最好的
Fly Emirates –阿联酋航空公司
Be good to yourself. 善待自己
When was the last time you did something for the first time? 你上次第一次做某事是什么时候?
Keep Discovering. 继续探索
Hello Tomorrow. 明天好
No doubt Emirates has already gained an excellent market position & a positive brand image in the minds of its customers via IMC approach & its tools but still I believe that Emirates should modify its messages & channels by embracing new ideas, new technology & good quality services to the customers in order to maintain their position in the market as well as to gain a competitive advantage over its rivals.
毫无疑问,阿联酋航空已经通过IMC方法及其工具获得了良好的市场地位,在客户心中树立了积极的品牌形象,但我仍然认为,阿联酋长航空应该通过采纳新的理念来修改其信息和渠道,新技术&为客户提供优质服务,以保持其在市场上的地位,并获得竞争对手的竞争优势。
“CASE 2 案例2
SOUTH AUSTRALIAN 南澳大利亚州
FOOD MARKETING” 食品营销
INTRODUCTION 引言
The South Australian government established South Australia (SA) Food Centre in 2008 in order to provide practical advice to food businesses in Australia. Due to the agency & its expertise, many other businesses have taken advantages. Countries such as Japan, the United States & Hong Kong are the major exporter of the South Australian Food market. Some products like meat, seafood, fruit & cheese are the main export food of the South Australian Food market. The main aim of the South Australian (SA) Food Centre is to promote South Australian food businesses through various modes such as Food Talk (an online magazine), Food-e-News (e-mail news updates) & the Premier’s Food Awards (awards for South Australian food producers). The key purpose of the South Australian (SA) Food Centre is to create a collaborative partnership with industry & government, in order to ensure a thriving South Australian food industry.
南澳大利亚州政府于2008年成立了南澳大利亚(SA)食品中心,为澳大利亚的食品企业提供实用建议。由于该机构及其专业知识,许多其他企业都获得了优势。日本、美国和香港等国家是南澳大利亚食品市场的主要出口国。肉类、海鲜、水果和奶酪等产品是南澳大利亚食品市场的主要出口食品。南澳大利亚州(SA)食品中心的主要目标是通过各种方式促进南澳大利亚州的食品业务,如Food Talk(在线杂志)、Food e-News(电子邮件新闻更新)和Premier’s Food Awards(南澳大利亚食品生产商奖)。南澳大利亚(SA)食品中心的主要目的是与行业和政府建立合作伙伴关系,以确保南澳大利亚食品行业蓬勃发展。
OVERVIEW OF THE CASE STUDY 案例研究概述
This case study discusses on the overall effort made by the South Australian (SA) Food Centre in order to make sure that their brand is exciting to consumers, by focusing on factors such as packaging & labelling. It also encourages food producers to promote their products & brands by not only informing consumers about their availability, but to highlight what is special about a particular product. After performing continuous efforts of establishing collaboration with industry & government, one such result came in front from the well-known Charlie’s Group Limited. The Charlie’s group limited is known for selling fruits & sports water flavoured with fruit juices. So, due to collaboration with Charlie’s group limited, SA fruit growers received a considerable boost from Charlie’s Group Limited. In-fact SA Food Centre promotes various events, including annual food festivals & shopping appearances alongside celebrity chefs & media personalities. Due to their despite efforts towards food industry, the South Australian (SA) mushroom industry gained three main campaigns. So, this well supported program is indicative of the activities of the SA Food Centre.
本案例研究讨论了南澳大利亚(SA)食品中心所做的整体努力,以确保其品牌对消费者具有吸引力,重点关注包装和标签等因素。它还鼓励食品生产商宣传其产品和品牌,不仅让消费者了解产品的可用性,还强调特定产品的特殊性。在与行业和政府建立合作关系的不断努力之后,著名的查理集团有限公司(Charlie's Group Limited)就取得了这样的成果。查理集团有限公司以销售果汁口味的水果和运动水而闻名。因此,由于与查理集团有限公司的合作,SA水果种植者得到了查理集团公司的大力支持。事实上,SA食品中心推广各种活动,包括一年一度的食品节和与名厨和媒体名人一起购物。由于他们在食品工业方面的努力,南澳大利亚(SA)蘑菇业获得了三次主要运动。因此,这个得到良好支持的项目表明了南澳大利亚食品中心的活动。
Several Challenges Encountered By the South Australian (SA) Food Centre – 南澳大利亚(SA)食品中心面临的几个挑战
What type of message strategy should SA Food Centre utilize? Should it be the same for all of the brands & in all of the markets?
SA食品中心应采用何种信息策略?所有品牌和所有市场都应该如此吗?
What leverage point makes the most sense for South Australian food producers’ advertising?
什么样的杠杆点对南澳大利亚食品生产商的广告最有意义?
What type of executional framework should be used in traditional advertisements aimed at consumers?
在面向消费者的传统广告中应该使用什么类型的执行框架?
DISCUSSION OF THE TASKS CONFRONTED BY THE SOUTH AUSTRALIAN (SA) FOOD CENTRE – 讨论南澳大利亚(SA)食品中心面临的任务
A1. Message strategy – 信息策略
Message strategy is a basic step in generating an effective promoting message. It provides the groundwork for rest of the marketing operation.
信息策略是生成有效宣传信息的基本步骤。它为其余的营销操作提供了基础。
There are three types of message strategy which should be used by SA Food Centre utilize such as:
SA食品中心应使用三种类型的信息策略,例如:
Cognitive message strategy – A cognitive message strategy offerings coherent opinions or fragments of evidence to customers. Among all five types of cognitive message strategies, they should make use of pre-emptive message strategy in order to advertise their products. The idea requires cognitive processing. It makes a claim of superiority based on products specific attributes or assistance with the intent of averting the rivalries from making the same claims. Customers can obtain benefits by purchasing the product. The South Australian (SA) Food Centre could utilize a cognitive message strategy for motivating the food producers to promote their brands by highlighting about what is special in their products for the consumers. By this strategy, food producers can describe attributes like healthiness, pleasant tasting or low calorie & many more. So, the marketing & promotion of the food products can be increased via cognitive message strategy.
认知信息策略–认知信息策略向客户提供连贯的意见或证据片段。在所有五种认知信息策略中,他们应该使用先发制人的信息策略来宣传自己的产品。这个想法需要认知处理。它基于产品的特定属性或协助来宣称优势,以避免竞争对手提出同样的主张。客户可以通过购买产品获得利益。南澳大利亚(SA)食品中心可以利用认知信息策略,通过强调其产品对消费者的特殊性,激励食品生产商推广其品牌。通过这种策略,食品生产商可以描述健康、美味或低热量等属性。因此,可以通过认知信息策略来增加食品的营销和推广。
Affective message strategy – In affective message strategy, the South Australian (SA) Food Centre could use an emotional advertising method to promote their products in the market. Advertisements that invoke feelings or emotions & match those feelings with the good, service, or company use affective message strategies. These messages try to heighten the amiability of the product, recall of the appeal, or comprehension of the advertisement. Affective strategies elicit emotions that, in turn, lead the consumers to act, preferably by buying the product, & subsequently affecting the consumer’s reasoning process. Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance & passion. Affective strategy may help in developing a stronger brand name. It helps in creating a positive feeling of the customers towards product.
情感信息策略——在情感信息策略中,南澳大利亚(SA)食品中心可以使用情感广告方法在市场上推广其产品。唤起情感或情绪并将这些情感和良好、服务或公司相匹配的广告使用情感信息策略。这些信息试图提高产品的亲和力,唤起人们对广告的吸引力或理解力。情感策略会引发情绪,进而引导消费者采取行动,最好是购买产品,从而影响消费者的推理过程。许多情感可以与产品联系在一起,包括信任、可靠性、友谊、幸福、安全、魅力、奢华、宁静、愉悦、浪漫和激情。情感策略可能有助于打造更强大的品牌。它有助于建立客户对产品的积极感觉。
Conative message strategy – A conative message strategy is aimed to lead openly to specific category of consumer response. It supports the promotional efforts, such as coupon redemption programs, internet hits & orders, & in-store offers like buy-one-get-one-free. In conative message strategy, they depend on action-including conative advertisements, where, situations are created in which cognitive knowledge of the product or affective liking of the product may come later or during product usage.
意味深长的信息策略——意味深浅的信息策略旨在公开引导消费者做出特定类别的反应。它支持促销活动,如优惠券兑换计划、互联网点击和订单,以及店内优惠,如买一送一。在意味深长的信息策略中,它们依赖于行动,包括意味深浅的广告,在这种情况下,产品的认知知识或产品的情感喜好可能会在稍后或产品使用期间产生。
There will be no strength in the unity of a South Australian brand because if it happens, then it will lead to the brand parity so they need to differential the product that lead to equity & customer loyalty. So, it is quite essential to utilize a unique message strategy for all of the brands & in all of the markets.
南澳大利亚品牌的统一不会有任何力量,因为如果这种情况发生,就会导致品牌平价,因此他们需要对产品进行差异化,从而提高资产和客户忠诚度。因此,对于所有品牌和所有市场而言,利用独特的信息策略是非常必要的。
A2.Leverage point – 杠杆点
Leverage pointsare those interpretations, if any, made at extreme or remote standards of theindependent variablessuch that the lack of adjacent explanations means that the tailored regression model will pass close to that particular observation. A leverage point interchanges the customer from accepting a product’s benefits to linking those benefits with personal values. In order to construct a quality leverage point, the creative builds the pathway that connects a product benefit with the potential buyer’s value system.
杠杆点是指在独立变量的极端或遥远标准下做出的解释(如果有的话),即缺乏相邻解释意味着定制回归模型将接近该特定观察结果。杠杆点将客户从接受产品的好处转换为将这些好处与个人价值联系起来。为了构建质量杠杆点,创意人员构建了将产品利益与潜在买家价值体系联系起来的路径。
The two leverage points which makes the most sense for South Australian food producers’ advertising are –
对于南澳大利亚食品生产商的广告来说,最有意义的两个杠杆点是:
Government 政府
Industry 工业
The reason behind that they get a feedback that leads to service credibility to South Australian Food Centres. The leverage points here link product attributes so that it will focus on factors such as packaging & labelling – consumers benefits that it will be make sure that their brand is exciting to consumers’ value that it’s related to industry value. The fundamental purpose of the South Australian (SA) Food Centre is to construct a co-operative conglomerate with both industry & government. Through this, they could build up strong & cordial relations with several agencies & corporations, which further enable the South Australian (SA) food producers to market & promote their food products into the market with an optimum level of efforts. The leverage point message links these attributes & benefits to consumer values. An effective leverage point can be associated with an attitudinal change, especially when the cognitive ïƒ affective ïƒ conative sequence exists. As a result of collaboration of the South Australian food producers with an industry & government, South Australian fruit growers received a considerable boost from Charlie’s Group Limited, the manufactures of Charlie’s & Phoenix Organics. It was great news for South Australia’s fruit growers as Charlie’s propelled a new promoting campaign in order to support or promote their products or services. Due to such efforts made by both South Australian Food Centre as well as Charlie’s Group, the South Australian food producers have benefited a lot in attaining market value along with customer’s preference towards their product line.
其背后的原因是,他们得到了反馈,从而提高了南澳大利亚食品中心的服务可信度。这里的杠杆点将产品属性联系起来,从而将重点放在包装和标签等因素上——消费者的利益在于确保他们的品牌与行业价值相关,从而激发消费者的价值。南澳大利亚(SA)食品中心的基本目的是与行业和政府建立一个合作企业集团。通过这一点,他们可以与多家机构和公司建立牢固而友好的关系,这进一步使南澳大利亚(SA)食品生产商能够以最佳的努力将其食品推向市场。杠杆点信息将这些属性和好处与消费者价值联系起来。一个有效的杠杆点可以与态度的改变相关联,尤其是当认知-情感-意念序列存在时。由于南澳大利亚食品生产商与行业和政府的合作,南澳大利亚水果种植者从Charlie's Group Limited获得了可观的提振。这对南澳大利亚的水果种植者来说是个好消息,因为查理发起了一场新的促销活动,以支持或推广他们的产品或服务。由于南澳大利亚食品中心和查理集团的努力,南澳大利亚食品生产商在获得市场价值以及客户对其产品线的偏好方面受益匪浅。
A3.For traditional advertisements aimed at consumers, the South Australian (SA) Food Centre should use emotional framework to connect with consumers & get them engage by providing them the value that fulfil their requirements & expectations in the product. An executional framework displays the method in which an advertisement plea will be offered. It would be selected in conjunction with an advertising appeal & message strategy. The common types of appeal include fear, humour, sex, music, rationality, emotions, & scarcity. It is essential that each can be matched with the appropriate executional framework.
对于针对消费者的传统广告,南澳大利亚(SA)食品中心应使用情感框架与消费者联系,并通过向他们提供满足其对产品要求和期望的价值来吸引他们。执行框架显示了提供广告请求的方法。它将结合广告吸引力和信息策略进行选择。常见的吸引力类型包括恐惧、幽默、性、音乐、理性、情感和稀缺。至关重要的是,每一个都能与适当的执行框架相匹配。
Several frameworks which could be used by South Australian Food Marketing are: 南澳大利亚食品营销可使用的几个框架包括:
Animation – Animation has become a progressively prevalent executional framework, & its usage has escalated intensely. Animation can be presented in both televisions as well as in internet advertising. One sensational animation method is roto-scoping. Roto-scoping is the process of numerically painting or outlining statistics into live arrangements, which makes it possible to present both live actors & animated characters in the same structure. Animation helps in creating traditional advertisements funny, interesting & attractive for behalf of customers.
形象——形象已经成为一种逐渐流行的执行框架,它的使用也在不断升级。动画既可以在电视上播放,也可以在网络广告中播放。一种耸人听闻的动画方法是旋转观察。Roto scoping是将数字绘制或概述统计数据到现场安排中的过程,这使得在同一结构中呈现现场演员和动画角色成为可能。动画有助于为客户创造有趣、有趣和有吸引力的传统广告。
Dramatization – Dramatization is the best way of learning as it makes a situation more imperative or serious than it really is. It helps consumers to understand traditional advertisements easily & frequently. An effective & dramatic advertisement can be hard to create, but once it is shaped, it puts a strong & positive impact into the minds of customers.
戏剧化——戏剧化是最好的学习方式,因为它使情况变得比实际情况更紧迫或更严重。它帮助消费者轻松、频繁地理解传统广告。一个有效而富有戏剧性的广告可能很难创造,但一旦它成形,它就会给顾客的头脑带来强烈而积极的影响。
Testimonials – Testimonials are also an effective mode of promoting services. It is referred to as a prescribed declaration testifying to someone’s character & experiences. It is like an individual recommendation. It is a declaration in provision of a specific reality, fact or claim. It can also be used by South Australian Food Marketing for impacting a strong impression of technical advertisements in front of customers.
客户评价–客户评价也是推广服务的有效方式。它被称为证明某人性格和经历的规定声明。这就像是个人的推荐。它是一种声明,规定了具体的现实、事实或主张。南澳大利亚食品营销部也可以利用它在客户面前对技术广告产生强烈印象。
Demonstration – A demonstration, in short demo, displays how a product works. It provides an effective way to converse the benefits of a product to audiences. It highlighted the product’s numerous usages. Demonstrated ads are well-matched to television & the internet. It attracts customers’ attention & hence makes them more fascinating towards product line.
演示–演示,简称演示,展示产品的工作原理。它提供了一种有效的方式,可以将产品的好处传达给受众。它强调了该产品的多种用途。演示广告与电视和互联网很匹配。它吸引了客户的注意力,从而使他们对产品线更加着迷。
Fantasy – Fantasy refers to as an imagination. Fantasy execution encourages the audience beyond the actual world to a make-believe experience. The most common fantasy themes involve sex, love & romance. So, fantasy fits pleasantly with target viewers that have a preference for a tamer demonstration of sexuality.
幻想——幻想指的是想象。幻想的执行鼓励观众超越现实世界,体验一种虚构的体验。最常见的幻想主题包括性、爱情和浪漫。因此,幻想很适合目标观众,他们更喜欢温顺的性爱表现。
So, these executional frameworks could be utilised by South Australian Food Marketing for technical advertisements while aiming at consumers in order to attain competitive advantage over the rivals.
因此,南澳大利亚食品营销部可以利用这些执行框架进行技术广告,同时瞄准消费者,以获得竞争优势。
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