经济学作业范文：商务学技能作业——服务业对促进经济增长的重要性
MME 101 – Assignment TWO – Tri 1, 2012 Page 1
MIBT – MME 101 Business Academic Skills商务学技能
Trimester 1, 2012
Assignment 2 - Research Essay
_________________________________________________________________________________
Due Date: Week 11 – MONDAY MAY 21 - by 5:30 p.m. - both hard copy and on-line
versions. Printed copy – in your lecturer’s locker. On-line copy via portal.
Marks: 20 marks (20% of trimester total)
Word limit: 1500 words (+/- 10%)
GENERAL PURPOSE OF AN ESSAY: 一篇文章的一般目的：
An essay is a piece of continuous writing that contains an argument to address the topic. An essay requires the writer to argue, defend or justify a point of view about the topic task. Essay writers provide appropriate reference material to support their arguments. Their material presents and discusses any conflicting evidence in order to reach a conclusion. Analysis comprises an assessment of the value of the ideas or information presented in the essay. Students are expected to provide both information and analysis in the essay.
BACKGROUND: 背景
Services have fundamentally different characteristics from goods or products. 服务与货物或产品有根本不同的特点。These differences have crucial implications for the way the service economy is organised. 这些差异对服务经济组织的方式具有至关重要的意义。Services continue to add to the overall economic growth of countries. 服务持续促进国家整体经济的增长。Therefore marketing and development of services remain a core topic. 因此，市场营销和服务的发展仍然是一个核心话题。There is a critical need to remain focused on several areas related to services and, in particular, effective and efficient promotional strategies for service providers. 保持对服务相关领域的关注是一个迫切需要，特别是，服务供应商的有效的和高效率的推广策略。 Because of their generally intangible nature, services often face unique challenges in developing effective growth strategies. 因为它们通常是无形的，所以服务业经常在制定有效的增长战略方面面临着独特的挑战。 Organisations focus on the future and build a customer base for their services to support a growth economy. 组织着眼于未来，并且为他们的服务建立一个客户群，以支持增长的经济。
TASK and TITLE:任务和题目
Write a research report on the following topic:写一个关于以下话题的调查报告：#p#分页标题#e#
Services industries are important in building economic growth. 服务业对促进经济增长的重要性。
Write your essay by addressing the following: 你的文章要解决以下问题
• Describe what various writers -at least THREE (3) - identify as the need for organisations to develop their services offerings.
• Discuss how organisations design and build services to attract new and existing customers to buy their services. Refer to the research you have presented previously in your research report.
• Select and describe how TWO (2) organisations are building their services offerings. You may use international examples as well as Australian organisations, from the financial services sector,
distribution services sector or the business services sector.
• Compare and contrast the two organisations’ approaches to building their services businesses. 比较和对比这两个组织建设自己的服务业务的方法。
Sources: 来源：
Sources must include at least six (6) articles/journals for this assignment, including the report assignment article (McManus) and any other relevant material from Assignment One. Use organisation information from Deakin online databases, organisation websites or other sources. References used in your Assignment Research Report may be used.However additional references are required. All sources must be properly referenced and cited. Sources must have been written in the 21st century; that is, since the year 2002 (but as close to 2012 as possible).
Other non-academic sources are not to be used; in particular, do not use Wikipedia, Woopido, MySpace, YouTube, Blogs or any other unverifiable non-academic sources.
Essay formatting:文章格式：
• Font size 12 pt, in Arial or Calibri
• 1.5 line spacing,
• 3 cm left and right hand margins,
• all pages must be numbered correctly
• In addition, for the printed copy:
o single sided printing, only,
o stapled top left hand corner,
o NO folder/binder/plastic sleeve.
Guide:指导
You must submit an essay not a report. An essay contains no headings or sub-headings. Assignments presented in report format will not be marked.
You must apply the author-date (Harvard) system of in-text citations and referencing provided in: Gaspar, M & Shepherd, M 2011, Guide to assignment writing and referencing, 4th edn, Deakin University, Geelong, Vic.
Also available electronically, retrieved 2 June 2011, http://ukthesis.org/jjxzy/
ACADEMIC WRITING AND REFERENCING RESOURCES学术著作和参考资源
Written assessment tasks can vary from unit to unit and even within one unit. It is important that you understand what is required of a particular writing style to maximise your chances of academic success. Examples of writing styles used for assessment in the Faculty of Business and Law include assignments, essays, case studies and reports.
All words and ideas from your sources must be correctly cited. Uncited content will be considered as plagiarism and assessed accordingly. This can result in a zero mark and possible academic misconduct penalties being imposed.
Note: 注意all assignments will be uploaded to Turnitin to verify authenticity and origin of sources. You must be able to defend the originality of your work. Submissions that are the product of collusion and / or plagiarism, will be dealt with according to the MIBT processes for academic misconduct.
ASSIGNMENT SUBMISSION INSTRUCTIONS: essay提交说明：
YOU MUST SUBMIT A PRINTED COPY AND A COPY THAT IS UPLOADED TO THE PORTAL. Both copies MUST be submitted before the due time and date. If the electronic copy is not submitted, then your assignment will NOT be marked. The electronic copy could be submitted for scanning using ‘Turnitin’ in order to verify authenticity / originality as well as to ascertain whether or not you have plagiarised.
HARD COPY / PRINTED COPY
The assignment must include the following components in this order:
1. MIBT Assignment Cover Sheet
2. Research essay
3. Research Essay Marking Guide (placed at the end of this document).
ON-LINE COPY
Using the link provided under Week 11 of Moodle, upload your assignment. You will NOT need to include the MIBT Assignment Cover Sheet, Plagiarism Declaration and Marking Guide – only the title page and essay. You MUST ONLY use .doc, .docx or .pdf file formats. No Other file format will be accepted! You must use YOUR name in the file name, eg:
Billy Bragg BRBAD13 - MME 101 Assignment 2.docx
#p#分页标题#e#
NOTES: 注意
1.Assignments are on time if they are submitted online AND as hard copies before the due date and time. BOTH forms of the assignment must be submitted.
2. No extensions will be considered for assignment submission due dates unless a written request for an extension is submitted. This can be found in the space above Week 1 of MME 101 Moodle as a form specific to this unit only.
3. Any assignment submitted late without an extension being granted will not be marked.
RESEARCH ESSAY LAYOUT (follow these directions!): 研究文章布局（按照这些方向！）
Title page (title of essay, student name and ID, your tutor name, the date the report was completed). See Page 2 for an example.
No headings or sub-headings are to be included in the essay. If used, then the document will be considered to be a report and no mark will be given!
Introduction介绍
In three moves
• Opening generalisation that establishes the major topic and sub-topic
• A brief reiteration/explanation of the essay topic
• A statement of the writer’s intention in the essay
• ONE paragraph ONLY.
Discussion (each paragraph in three moves)讨论
• Describe what various writers -at least THREE (3) - identify as the need for organisations to develop their services offerings. This is known as the literature review. One paragraph only
• Discuss how organisations design and build services to attract new and existing customers to buy their services. Refer to the research you have presented previously in your research report. One paragraph only.
• Select and describe how TWO (2) organisations are building their services offerings. You may use international examples as well as Australian organisations, from the financial services sector, distribution services sector or the business services sector. Both organisations must be in the SAME sector. One paragraph only.
• Compare and contrast the two organisations’ approaches to building their services businesses. One paragraph only.
HINT: For each paragraph, use some of the wording from the tasks here to help formulate Move
Conclusion结论
In two moves (but in ONE paragraph):
• Summary of essay. Clear signal: In conclusion, …
• Concluding generalisation/writer’s opinion. Clear signal: In this writer’s opinion,
References参考文献
• Separate page, with a heading ‘References’
• All listed sources cited in the essay (and no more)
• Listed according to the author-date Harvard system, in alphabetical order of first named author family name.