伦敦大学学院传媒专业博士毕业dissertation资料：互联网论坛的问卷调查结果分析

Result of Questionnaire Survey in Internet Fora
互联网论坛的问卷调查结果

Background:
背景

From 20th September 2010 to 19th October 2010, a web survey was conducted amongst the participants of four fora. This questionnaire-based web survey aims to assess people’s activeness and participation level in these fora, their perceptions of their online communication process and potential opinion leadership, and effects of the process through users’ self-reporting approach. It is used to determine the need for communication in Internet fora to do more to support or trigger more communication.
从2010年9月20日至2010年10月19日，进行了网络调查参与者之间的4个论坛。基于此问卷网上调查旨在评估人们的积极性和参与程度在这些论坛，他们的网上沟通过程和潜在的意见领袖，他们的看法，和影响的过程中，通过用户的自我报告的方式。它被用来确定通信的需要在互联网论坛上做更多的支持，或引发更多的沟通。

Scope of Survey
调查范围

During the 30 days of web survey, an online questionnaire has been deployed via E-Mail’s news letter (LocalSustUK & ClimateConcern) and online fora (Transition Town & Our Planet / Earth Day), and there are 148 responses received in this period. Nevertheless, after reviewing and cleaning those uncompleted responses, only 119 completed responses of the survey were received from respondents, distributed in four fora as 35 responses from ClimateConcern, 53 responses from LocalSustUK, 20 responses from Transition Town, and 11 responses from Our Planet. These fora are focused on climate change issues, and environmental issues.
在为期30天的网上调查，网上问卷已部署通过E-Mail的的新闻的信（LocalSustUK＆ClimateConcern）和网上论坛（过渡镇和我们的地球/地球日），并在此期间有148收到的答复。然而，经过审查和清理那些未完成的响应，共收到仅为119完成调查的回应，从受访者中，分布在四个论坛35反应ClimateConcern，53反应LocalSustUK，从过渡镇20份答复，从我们的星球和答复11。这些论坛都集中在气候变化问题，环境问题。

The Communication Process
沟通过程

The result of survey reveals that most responders claim they are registered members of the selected forum (94.3% in total) whereas the questionnaire is not only accessible by group members (See Figure P1. in Appendix). This implies that the survey would tend to present those registered members’ communication activities.
调查结果表明，大多数应答者声称，他们选定的论坛（占总数的94.3％），而注册的会员调查问卷不仅是小组成员访问（见图P1附录）。这意味着，本次调查将目前倾向于那些注册会员交流活动。

1. Frequency & History of Participation:#p#分页标题#e#
参与频率及历史：

Most respondents do not visit fora on a frequent basis (1~2 times a day), but there is a significant population claiming that they access forum every time while they log onto Internet (As Figure 2 presented below). Analysis of four fora responses comes out similar distribution as seen in Figure F1.
大部分受访者不访问论坛频繁的基础上（1〜2次），但有一个显着的人口，声称他们每次访问论坛，当他们登录到互联网（如图2下文）。四个论坛反应的分析来看到了类似的分布图F1。

A Considerable portion of responders became members only 1 years ago (38.5%), and most respondents (72.1% in total) are members in 2 years time. In particular, 20% of responders say they attend this forum only recently (in 2010). Comparing with the establishment of ClimateConcern (can be dated back to 2000), LocalSustUK (can be dated back to 2001), some pilot Transition Town Groups (can be dated back to the 2007), and the OurPlanet Group on MySpace (can be dated back to 2006), the relatively young age of participation implies the usage of this forum has a pattern of lifecycle, and the activeness of membership is not sustainable.

 

F2-1.Period of Participation (Climate Concern)



F2-2. Period of Participation (LocalSustUK)



F2-3. Period of Participation (Transition Town)




F2-4. Period of Participation (OurPlanet / Earth Day)



 

 2. Level of Activeness
主观能动性的级别

For measuring the level of activeness, the questionnaire of web survey asked responders the situation of posting message (either articles or replies) in their fora, and the general results have shown in the figure below (Figure A1-1):
网络调查问卷对于测量华丽的水平，要求应答的情况在他们的论坛上发布消息（文章或回复），成绩一般都在下面的图（图A1-1）所示：

 
*Messages include articles and replies
  

As presented in Figure A1-1, more than 44% of responders claim that they have both posted and replied to articles on their forum. The significant proportion of interactive communicators (members who post and reply messages) have been found in all these four fora (See Appendix R3), while another considerable amount of responders also ever replied or posted articles. Nevertheless, the proportion of replying others’ messages (85.3%) is significant higher than posting articles (51.47%), indicating some members do trigger more discussions by posting articles.

In the Cross Tab / Chi-Square Testing of Q5-1 & Q5-2, it is found that people’s activities of postings are highly relevant to the obtained responses (p=0.012 < 0.05). Most responders suggest that their postings (including articles and replies) have ever been replied by some other members in the forum. This indicates a highly interactive communication flow among communicators within their online groups.
Q5-1＆Q5-2在十字架上的标签/卡方检验，它被发现，人们的活动是高度相关的贴子得到的答复（P = 0.012<0.05）。大多数应答者表明，他们的帖子（包括文章和回复）曾经被另一些委员在论坛回答。这表明一个高度互动的传播者在他们的网上群体之间的通信流量。

The necessity of access is also probed through the Q4 of the questionnaire. In Q4 (See Appendix R3), no specific enthusiasm of accessing these fora has been reported, and most responses tend to describe their necessity of access among “occasionally (every 2 or 3 times I access Internet)” (40.63 %) and “if they have some time to surf Internet for leisure purposes” (24.22%). The reported low necessity of access indicates that people tend to separate their needs of accessing Internet and accessing their fora, and having discussions in these fora are not their main reason to surf Internet. However, the tendency has a slightly difference among these four fora: most responders from ClimateConcern (8%), Transition Town (8%), and Our Planet / Earth Day Groups (6%) say they access this forum occasionally (every 2 or 3 times when they access Internet), while significant proportion (26%) of LocalSustUK’s members claim that they “quite often access this forum while I log onto Internet”. The difference implied that the LocalSustUK Group has more active members who have higher necessity of access their forum.
访问的必要性还探讨通过Q4问卷。在Q4（见附录R3），一直没有具体的访问这些论坛的热情报道，大多数的反应往往“偶尔（每2或3次，我访问Internet）”（40.63％）来形容他们之间访问的必要性，“如果他们有时间上网休闲的目的“（24.22％）。