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留学生论文:无人驾驶汽车市场营销计划(2)

时间:2020-09-24 10:46来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

At present, our company has created a kind of pure electric driverless vehicle called  Apollo that developed by Baidu and Jinlong Bus. According to SAE standards, this product belongs to the L4 class of the driverless vehicle, which means that the highly automated Apollo can automatically perform a variety of basic driving operations without human control. In the relatively stable closed environment such as factories and scenic areas, Apollo can replace the driver to complete the boring shuttle work, thus reducing the cost and improving the transportation efficiency. The driverless control system can digitally describe road information, accurately and efficiently control the way of how to use roads and reducing the occupied space of highways, providing passengers with a more comfortable, safe and convenient travel environment.

In order to increase the depth of our product line, we will focus on the development of two new driverless buses: Beta and Omega. It is based on the Apollon and solve the problem of different speed needs and the passenger capacity. Ensuring the high product quality, we will continue use the RTM new composite materials to reduce the wear of vehicles, and increase the number of sensors such as on-board lidar and ultrasonic radar to improve the road monitoring and driving environment judgment of driverless vehicles. Moreover, Beta and Omega will combine the 5G trend to improve, when compared with Apollo, they will have the superior and faster data transmission speed in real time, and greatly improve the efficiency of road control and information exchange for driverless buses. The top speed of Beta will exceed 70 to 100 kilometers per hour, and Omega's full load will reach the 40-person meeting the standards of a medium bus. The flexibility combination of three types of buses can help scenic areas make adjustments on actual changes in passenger flow to improving its operational efficiency.
 

图为无人驾驶汽车

1.3 Price价格

Affected by the cost of technology research and development and the on-board equipment, the cost of production driverless buses is far more than ordinary passenger cars, which brings certain pressure on the capital chain and requires cost recovery as soon as possible. Hence, we are suitable to adopt the market-skimming pricing for the purpose of recovering profits.(责任编辑:周海霞)


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