Business Essay代写案例-乐购道德问题。本文是一篇由本站代写服务提供的paper写作案例范文，主要内容是，讲述作为道德贸易倡议(ETI)的创始成员，乐购使用ETI基本准则，其中包括自由选择就业，尊重结社自由和集体谈判权，工作条件安全和卫生，不得使用童工，支付生活工资，工作时间不过量，不实行歧视，提供正规就业，不允许苛刻或不人道的待遇。更重要的是，他们成功地为他们的农民实现了公平贸易的承诺。有不同类型的信息系统的伦理问题，以创建的理解信息系统的伦理问题。本篇Business essay指出Tesco拥有大约472000名员工，他们掌握着大量的个人和财务信息。乐购遵循1998年的数据保护法，并坚定地承诺将这些信息保密，不应出售给其他第三方。以下就是这篇Business essay代写案例的具体内容，供参考。
Tesco is a leading superstore chain in UK and also the third largest retailer in the world headquartered in Cheshunt, UK. Tesco established itself as the 3rd largest retailer in the world after Wal-Mart and Carrefour. By the middle of 2010 Tesco has 4811 stores world wide and 472000 employees and made £62.5 bn group sales. Tesco perform their business with a motto of “Every Little Helps”.
Tesco was founded by Jack Cohen. Jack Cohen served with the Royal Air Force during the First World War. Once he returned form war at 1919, he invested 30 pound to buy surplus food stockpiles and opened a little stall in east London. On his first day he had £4 turnover and £1 profit. Jack Cohen started selling his firs own brand product in 1924 and that was Tesco Tea. The name Tesco came from the initials of TE Stockwell who was a partner in the firm of tea suppliers and CO from Jack’s last name. In 1929 Jack Cohen opened his first Tesco store in Burnt Oak, Edgware, and North London and in 1932 Tesco Stores Limited became a private limited company. Two years later Jack Cohen bought a plot of land at Angel road, Edmonton North London to build a new headquarters and warehouse which was the first modern food warehouse in the country and introduced new ideas for central stock control. Later on to ensure fresh vegetables for his trade he bought three acres of land with greenhouses and 9 acres of field in Cheshun and Hertfordshire for growing cucumber, tomatoes and fruit trees. In 1947 Tesco Stores Ltd floats on the Stock Exchange with a share price of 25p. The first Tesco self service supermarket was opened in 1956 in a converted cinema in Maldon.
Lines of Business: 业务范围
Tesco is a superstore giant who sells almost every necessary things for our day to day life. It is mentioned in Tesco website that some of the Tesco stores stock up around 40000 product lines to meet the expectation of the customer. Below I have mentioned some of the common product line in Tesco I found in Tesco website:
Groceries: Grocery section includes hundreds of cooking product along with health and beauty including red and white wines.
Electrical Goods: PC, PC accessories, Speakers, Camera, MP3 players, DVD players, photo printing, audio accessories, projectors, Television, radio, mobile phones & accessorizes etc.
Home and electrical: Washing machine, steam generator iron, heating, kitchen appliances, kettles, toaster, coffee machines etc.
Furniture & kitchen: Sofas, armchairs, beds, mattresses, kid’s furniture, bathroom accessories.
Clothing & Jeweler: Jeweler, watches, diamonds, rings, clothing.
Garden: Garden sheds furniture, garden storages, green houses, BBQ & dining, lighting & heating, pressure washers.
Baby & Toddler: Bay toys, bathing, changing & nappies, car seats, maternity, carriers & accessories.
Banking & Insurance: Car and home insurance, loans, credit cards, mortgages, gas & electricity etc.
Chapter 2: 第二章 Business strategy: 商业策略
Tesco has a well-established and consistent strategy for growth, which has allowed Tesco to strengthen their core UK business and drive expansion into new markets. Tesco has continued to make good progress with their strategy, which has five elements, reflecting their four established areas of focus, and also Tesco’s long-term commitments on community and environment.
The objectives of strategy are: 战略的目标是
To be a successful international retailer
To grow the core UK business
To be as strong in non-food as in food
To develop retailing services – such as Tesco Personal Finance, Telecoms and Tesco.com
To put community at the heart of what we do
To be a successful international retailer
Tesco’s International Strategy: 乐购的国际战略
The full emergence of international retailing is not something that will happen overnight – it requires a long term approach.
With more than ten years of experience overseas, Tesco has evolved a strategy based on six elements:
Be flexible – each market is unique and requires a different approach
Act local – local customers, supply chains and regulations require a tailored offer delivered by local staff.
Maintain focus – Tesco understand that customers want great service, great choice and great value. To become established as the leading local brand is a long term effort.
Develop capability – it’s not about scale, it’s about skill – so we make sure we have capability through people, processes and systems.
To grow the core UK business:
Tesco’s approximately 70% group sales & profits come from UK business where Tesco has got 2,200 stores and 285, 00 employees.
Sales of non food which is a key part of Tesco’s strategy contribute to the overall UK growth.
Store Formats: Tesco has four different store formats
Express -up to 3,000 sq ft
Metro- approximately 7000-15,00 sq ft
Superstore- approximately 20,000-50,000sq ft
Extra- approximately 60,000 sq ft and above..
To be as strong in non-food as in food: 强壮在非食物中和在食物中一样强壮
Tesco’s aim is to be as strong in non-food as in food which means providing customers same great quality, range, price and service as they do in their food business.
Ranges and value: All the Tesco stores including small express sell some non-food item where as the extra’s and homeplus offer a great variety of choice of non food item such as BBQ and garden furniture’s.
Clothing: Tesco clothing brings fashion at a fantastic price. About one in seven Tesco customers have bought from clothing collections.
To develop retailing services – such as Tesco Personal Finance, Telecoms and Tesco.com:
Tesco is concerned about their growing number of different types of customer and their needs, therefore Tesco offer to their customer more than one way to shop.
Tesco Personal Finance (TPF)
To put community at the heart of what we do: 发展英国核心业务
The Community Plan in each country is based around Tesco’s community promises – actively supporting local communities; buying and selling products; caring for the environment; giving customer’s healthy choices and good jobs for local people – and reflects the needs of the local communities.
Be flexible -每个市场都是独特的，需要不同的方法
Act local -当地客户、供应链和法规要求当地员工提供量身定制的服务。
Maintain focus -乐购明白顾客想要优质的服务，优质的选择和卓越的价值。成为领先的本土品牌是一个长期的努力。
Chapter 3: 第三章
Mission Statement/Statement of Values: 使命宣言/价值观宣言
Mission statement is a unique purpose that sets a company apart from other companies and identifies the scope of its operation. It describes about the business, customer, and value of the customer and where the company wants to be. Tesco’s mission statement describes below
“Our core purpose isÂ to create value for customers to earn their lifetime loyalty.”
This statement describes that Tesco emphasize more on customer satisfaction. It clearly categories their motivation towards excellent customer service and offer great value to the customers so they can rely on Tesco. It also describes that Tesco’s success depends on the people who work with them and shop with them. If customers like the offer, they will more likely to come back and if employees finds it rewarding they can motivate themselves for that extra mile to help customer. Which is expressed as two following values:
No one tries harder for customers.
Treat people as we like to be treated.
Environmental analysis is the assessment of the possible effects of the external forces on which the organization survival and growth depends. The environment analysis can be divided in to two sections, one is Remote Environmental Factor on which the organization or company doesn’t have any control and another is Industrial Environment Factor on which the organization has got some control. Remote Environmental Factor includes political, economic, social, technological and ecological factors which can influence Tesco’s business as described below.
Political issues: 政治问题
Taxation policy – The business of any company effects directly by this policy. If the government increases VAT, ultimately price of almost every product of Tesco would go up.
Exports imports policy – if government changes any export import rules, it might affect Tesco’s business
Government stabilities – Tesco should carefully inspect the political stability of any country before they plan to expand to. Changes in government can cause to changes in taxation and legislation.
Economic Issues: 经济问题
Petroleum price- Tesco has 4811 branches world wide. Tesco have to deliver products from store to store quite often and the delivery cost much more depends on petroleum price. So increase of the petroleum cost will affect their business.
Currency exchange rate- Currency exchange rate would affect their export and import business.
Economic Growth – If economic growth gets low their sells will fall down, customer would prefer to save money instead of spending money on buying.
Social Issues: 社会问题
Social religious belief- Tesco should respect local social and religious beliefs and their needs in order to control market.
Attitude to work – Tesco has to find area where local population have high attitude to work. So the recruitment process will be easy and also staff turnover will be low.
Technological Issues: 技术问题
High-speed data communication Internet- For the business like Tesco it is very essential to have high speed data communication for making the regular sales report keep updated with the product price from a central work place.
New materials and processes- Newly added self service machines in many of the store has reduced the waiting time for the customer in the queue.
Ecological issues: 生态问题
Factor caused by weather or climates- Factor caused by weather or climates effects business a lot. It can forecast about their sales and order requirements.
Chapter 4: 第四章
Strategic model: 战略模式
Michael Porter describes a business strategy category scheme where there are three general types for achievement and maintenance of its competitive advantage. The three types are
Cost leadership more focused on having lowest price compare to other organization in the market while still achieving high return on investment.
A differentiation strategy is mainly focused on producing product which is preserved through out its industry as unique.
Another strategy is Market segmentation which is more focused on different type of product for different market.
From the mentioned three strategic levels I would recommend Tesco to take cost leadership strategy model. Cost leadership is more focused on having lowest price with the target of making high return on investment (ROI). The main goal of cost leadership is to produce less expensive but same quality a product which is already exists in the market. This strategy is generally related with large-scale businesses which offer “standard” products with moderately little changed but completely acceptable to the most of the customers. As Tesco is a big company and one of the market leaders in retail business so they have to face such challenges to bit their budget. Tesco is not the only company who is involved with retail business but they have got strong competitor. For competing with them and make more profit they have plan for proper strategy based on market research. After the current recession in the world most of the peoples buying capability is decreased. So in this time if any company offer quality product but in cheap rate then the maximum customer would go for that company. Which just will not make Tesco beneficial but also bring customer satisfaction. This will encourage customer to spend more as well. For example if some other company sell coca cola multi pack can in £2.95 where Tesco sells it in half price, then most of the customer would go for Tesco as they are getting it cheaper but same quality. Here it seems Tesco is making less money but strategy will show that they are actually making more profit as majority of the people would go for cheap price and that little profit would make higher revenue.
从这篇Business essay作者的发现来看，作为道德贸易倡议(ETI)的创始成员，乐购使用ETI基本准则，其中包括自由选择就业，尊重结社自由和集体谈判权，工作条件安全和卫生，不得使用童工，支付生活工资，工作时间不过量，不实行歧视，提供正规就业，不允许苛刻或不人道的待遇。更重要的是，他们成功地为他们的农民实现了公平贸易的承诺。有不同类型的信息系统的伦理问题，以创建的理解信息系统的伦理问题。Tesco拥有大约472000名员工，他们掌握着大量的个人和财务信息。乐购遵循1998年的数据保护法，并坚定地承诺将这些信息保密，不应出售给其他第三方。本站提供各国business essay范文，business essay代写以及business essay辅导，如有需要可咨询本平台。
UKthesis provides an online writing service for all types of academic writing. Check out some of them and don't hesitate to place your order.
How to write a good introduction for a reflective essay？Eve...
How to write a descriptive essay about an object？The descrip...
How to start an essay introduction? When you start writing ...
How to make an outline for an essay?If you are want to know ...