教育学论文 金融学论文 国际商务管理论文市场营销论文 会计学论文 社会学论文 旅游管理论文 计算机论文 人力资源管理论文 广告媒体学 物流学论文 Engineering Thesis sociology Thesis MBA论文 linguistic Thesis Journalism and Mass Communicat Law Thesis Economics Thesis
返回首页

留学生论文网:谷歌商业模式探究与市场营销研

时间:2011-05-27 09:09来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

Case 21 Google Inc.:Running Amuck?

July 2009

Google’s announcement on July 7, 2009 that it would be adding a computeroperating system to its Chrome internet browser set off shock waves through theIT community. The much-heralded battle between Google and Microsoft fordominance of cyberspace had taken a major step closer. This emerging “Battle ofthe Titans” was a gift for 留学生论文网news editors. Stock analysts were less impressed; theywere awaiting the announcement of Google’s second quarter financial results onJuly 15. Their key concern was that Google’s many ambitious new initiatives were

adding cost and distracting management at a time when advertising revenues werebeing squeezed by the economic downturn. Chris O’Brien of the San Jose MercuryCase 21 Google Inc.:Running Amuck?

E1C21.qxd 23/12/09 15:33 Page 338

CASE 21 GOOGLE 339

summed up the feelings of many in a blog entitled “Google’s growing identitycrisis”:

There are a handful of reasons people generally cite for Google’s success. Thepower of its search engine algorithm. The elegance of a business model thatmatches text ads to searches. A restless, innovative culture continually strivingto improve and evolve its products.

Here’s what always struck me about Google: its simplicity. At the start,Google did one thing phenomenally well. Its search engine was so superior thatthe company’s name became synonymous with search itself. And its home page

was, and remains, a visual model of simplicity: a sea of white space, the Googlelogo, a search box, a couple of links—and no ads.

The homepage aside, though, Google increasingly feels like a company runningin a thousand directions at once. Over the past year, it has released a steady streamof high-profile products that seem to have little or no relation to the core identityexpressed on its corporate homepage: “Google’s mission is to organize the world’sinformation and make it universally accessible and useful.” The problem is that inexpanding into so many different areas—productivity applications, mobileoperating system, a Web browser—that the identity of Google itself has become

muddled. No doubt, this all follows some clear logic from inside the Googleplex.But from the outside, it’s getting harder every day to articulate what Google is. Isit a Web company? A software company? Something else entirely?1

For Sergey Brin, one of Google’s co-founders, the growing breadth of Google’sempire was a source of pride:

Every minute, 15 hours worth of video are uploaded to YouTube . . . Today we

are able to search the full text of almost 10 million books. While digitizing all theworld’s books is an ambitious goal, digitizing the world is even more challenging.Beginning with our acquisition of Keyhole (the basis of Google Earth) in October(责任编辑:admin)



------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容

Europe (24-hours)
EN:13917206902
china (24-hours)
CN:13917206902
在线客服团队
全天候24小时在线客服 QQ:1455780998

微信在线客服(24小时)

微信公众订阅号