教育学论文 金融学论文 国际商务管理论文市场营销论文 会计学论文 社会学论文 旅游管理论文 计算机论文 人力资源管理论文 广告媒体学 物流学论文 Engineering Thesis sociology Thesis MBA论文 linguistic Thesis Journalism and Mass Communicat Law Thesis Economics Thesis
返回首页

International vs Domestic Marketing Comparison

时间:2015-06-09 13:37来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
国际与国内市场营销的比较
 
营销比较:澳大利亚与美国的国际国内市场营销
 
正如美国市场营销协会所断定的一样,“营销是一个组织化的功能,和一系列创造交流的过程,并提供客户价值和客户方式的方式,这会有利于组织和利益相关者”(美国市场营销协会 2004)。这个定义适用于任何产品,任何目标的国有企业。营销是任何企业的核心,来自营销的两个基本功能(1)保留和维持目前的客户基础。(2)发展或提高新的客户关系。集中于这两个方面是营销的基本。做好为什么,什么人,怎么样,什么时候的计划,围绕着产品,服务,或者想法。所有的发展源于营销理念,营销是一个过程,一个识别,预见,满足顾客的需求和欲望的计划,无论产品或服务,业务或国家。无论是国际或国内市场营销活动场所,本质上都是一样的。
 
International vs Domestic Marketing Comparison
 
Marketing Comparison: International and Domestic Australia and the United States 
 
As defined by the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (AMA, 2004). The definition is applied to any product, business firm…in any targeted country. 
Marketing is the core of any business venture. Two basic functions are derived from marketing: 1) to retain and sustain present customer base, and 2) to develop new and/or improved customer relations. Focusing on these two aspects is the essence of marketing. The plan for why, whom, how, and when…surrounding the product, service, or idea… all develop and stem from marketing ideas and concepts. Marketing is a process, a plan developed to identify, foresee, and satisfy customer needs and desires…no matter the product or service, the business, or the country. Whether the market is a domestic or international venue, marketing activities are essentially the same; however, must be tailored to the unique attributes of the product and the country of target. 
 
文化影响-Cultural Influences 
 
Understanding the principles of culture as well as the individual cultural diversity and similarities of target locations allows marketers to recognize that one standardized strategy can never reach an entire global market. Marketers must recognize cultural differences and similarities within objectives, strategies, and in communicating with international markets, as there are different values, attitudes and buying behaviors. (责任编辑:BUG)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容