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UK marketing case study paper范文

时间:2015-08-15 22:43来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
这个案例研究试图对ESSKAY Fibers的发展策略进行研究,这是一所蒸蒸日上且持续成功的制造运动装的新公司。这个国际商业策略采用商业上和经济上可行的特点,帮助公司的CEO建立名为STAMINA收藏品的子公司来进行运动装的生产,而它的市场,通过任命代理、子代理来培训销售人员,且在这基础上朝着商业多元和扩张方向发展。这个任务也聚焦全球销售的提升和公司全球利润的提高。公司可能会推出赞助政策。这个研究将批判地展示整个全资子公司,合资企业计划等。

ESSKAY Fibers的公司总部设在英国伦敦,它是世界上最大的合成纤维制造公司之一。这个公司和一间领先的德国跨国公司组成合资公司,并在其领域占据领导地位。考虑到运动装生产和市场中越来越多的挑战,这个公司决定用ESSKAY运动装这个名字来建立一间全资子公司。
 
摘要—Abstract
The case study is attempted towards the development of strategies towards the establishment of a new sportswear-manufacturing venture, ESSKAY Fibers into a thriving and lasting successful firm. The international business strategies adopted in line with the commercial and financially viable features shall help the CEO of the firm to establish a subsidiary of the firm with the name of STAMINA collections for the production of the sportswear, its marketing, creating sales force by appointing agents, subagents etc and thereon move towards the diversification and expansion of the business. The assignment also focuses on the improvement in the global sales and improves the global profit of the firm. Sponsorship policy of the firm may be launched. The study will critically present the wholly owned subsidiary, joint venture plans etc.
 
介绍--Introduction
 
ESSKAY Fibers is one of the world's largest synthetic fibre manufacturing firm based in London UK. The company is leader in its segment with a joint venture with a leading German MNC. In view of the growing challenges in the sportswear manufacturing and marketing the company has decided to establish a wholly owned subsidiary with the name of ESSKAY sportswear. United Kingdom being the hub of the leading sportswear manufacturers like Nike etc. shall be a guiding factor in the flourishing the business and technological development of the organization towards the research and development strategy of the organization.
 
Goals: The major goal of the ESSKAY sportswear is to develop a sophisticated R&D & production unit in Pakistan or Bangladesh, thereby maintaining the desired level of the expertise and enrichment of the experience and innovations. The company wishes to build a brand for the entire sportswear range and sports equipment collections. This also means to appoint the designers that will serve to produce the collections, which will be available for the public and institutional viewing in International Trade fairs in London, Birmingham, Hong Kong, New York and Stockholm etc. thereby increasing the business prospects.(责任编辑:huiyinad)


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