教育学论文 金融学论文 国际商务管理论文市场营销论文 会计学论文 社会学论文 旅游管理论文 计算机论文 人力资源管理论文 广告媒体学 物流学论文 Engineering Thesis sociology Thesis MBA论文 linguistic Thesis Journalism and Mass Communicat Law Thesis Economics Thesis
返回首页

公司历史以及行业信息市场营销

时间:2015-09-14 16:27来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
前身为制作苹果电脑的苹果公司作为一家美国跨国公司开始设计、制造和生产市场上多样化移动通信和媒体设备,电脑以及便携式数字音乐播放器(苹果有限公司,10-Q)。此外,苹果公司还销售多种的计算机外围设备,相关软件、第三方的数字内容和应用程序,以及网络解决方案设备,并且提供售后服务(苹果有限公司,10-K)。苹果的一些产品包括了手机、平板电脑、笔记本电脑、音乐播放器和电视。苹果为消费者提供了各式各样的专业应用软件,自己研发了iOS和OS X操作系统,iCloud,大量配件和他们自身的付费服务、培训和支持。在2013年1月,苹果公司的估值是4140亿美元,成为世界上第二大的上市集团。苹果公司在全球范围内的14个国家中有394家零售店面以及它的网络在线苹果商店和iTunes商店。苹果公司的员工大约有75000名全职员工和3500名临时的全职员工。
 
Apple Incorporated, formerly Apple Computer, Incorporated, is an American international corporation that designs, manufactures, and then markets numerous mobile communication and media devices, computers, and portable digital music players(Apple Inc. 10-Q). Apple also sells a wide selection of peripherals, services, related software, third party digital content and applications, as well as networking solutions for its devices (Apple Inc. 10-K). Some of Apple's products include the iPhone, iPad, Mac, iPod, and Apple TV. Apple too offers an assortment of consumer and professional software applications, their own iOS and OS X operating systems, the iCloud, a huge array of accessories, and their premium service, training, and support. Apple's estimated value is $414 billion U.S. dollars as of January 2013 and by market capitalization, it is the second largest publicly traded conglomerate in the world. Apple has 394 retail stores across the globe in fourteen countries as well as its online Apple Store and iTunes Store. Apple has a staff of approximately 75,000 full time employees and another 3500 temporary full time employees. In 2012 Apple's annual revenue totaled $156 billion U.S. dollars (Apple Inc. 10-K). Apple is only second to Samsung as an information technology company by revenue, Samsung and Nokia lead Apple but Apple remains the world's third largest mobile phone producer. Apple, in 2008, was named the most admired company in the United States and it received these honors globally beginning in 2008 and lasting through 2012 via Fortune magazine (Apple World's Most Admired). However, Apple has received some disapproval for its contractors' employment practices and for Apple's environmental and business practices from customers and the public (Apple Inc. 10-K). Striving to be the best, Apple is continuously evolving and improving when it comes to its products and its training and support. Because of the extensive training and support that Apple offers they have created many loyal customers and obtained new customers because of what these loyal customers have said about them. Apple provides digital content and applications through its own iTunes Store, iBookstore, App Store, and Mac App Store (Apple Inc. 10-Q). Apple is known and sold worldwide through its online stores, it's very own retail stores, and a direct sales force, as well as wholesalers, retailers, through third party cellular network carriers, and value-added resellers. Apple also sells to a wide selection of third party Mac, iPhone, iPad, and iPod companionable products, including relevant software, and an assortment of accessories, all through its online and retail stores. Apple sells its products to consumers, education, small and mid-sized businesses, enterprise businesses, and government customers. While Apple operates in several distinct industries, the product offerings are technologically related which allows Apple to take advantage of its core competency of providing the most innovative and superior brands with the latest technology and then placing these products within the market at the most opportune time (Apple Inc. 10-K).(责任编辑:cxj)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容