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智能手机如何影响消费行为研究Examining How Smartphones Impact on Consumer Behaviors

时间:2016-02-01 18:08来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
摘要

智能手机,拥有丰富的娱乐应用,更快的在线服务速度, 芯片中便利的官方功能, 这些技术都极大地影响了人们的生活,影响力的程度就像琥珀里的苍蝇,持续至今。最简单的例子,消费者很容易就能通过扫描智能手机的小屏幕来获取信息或在网上商店购买商品。当商店开始打折活动,它可以直接通过广播向用户的智能手机宣传他们的活动, 然后消费者可以仅仅通过触摸屏幕就能比较商品的价格来寻找最低价格。此外,购买者经常还搜索从当前位置到商店举办销售活动地的路线图,而这些在互联网过去的数十年里甚至都没有想过。因此,智能手机创新技术鼓励了这些新生产业以火箭的速度提高甚至改变了过去的消费习惯。智能手机的普及导致消费者行为进化,同样使企业主认识到消费者的促销方法应遵循的新趋势。
 
1. Executive Summary

The smart phones, with abundant entertainment applications, higher speed of non-wireless online services, and convenience official functions in their microchips, are substantially impacting on a technology disruption to human life, and true extent of their implications, like a fly in amber, last to this day. The simplest example is consumers are easily to access information and purchase goods in online shop through scan small screens of smart phones. When a store begin a discount event, it can direct broadcast their activities through announcing to user’s smart phones, and then  consumers are able to compare prices of a commodities just via touching the screen to find minimum prices. Also, the purchasers usually search the route map from the current location to the store which hold sale activities, nevertheless, majorities even unknown about internet over decades. Thus, the encourage innovation of smart phones brought infant industry boost with a rocket speed and even transform the consuming habits around the word. With the spread of smart phones caused evolutionary in consumer behavior, it makes business owners recognize promotional approaches for consumers should be followed new trending.
Therefore, the author would emphasis on investigating the elements are higher possible to influence buying behavior in the smart phone market for people who live in Hong Kong. Actually, for better understanding customer’s psychology and supply a future direction for market research, the author also proposed to integrate traditional consumer behavior theories and research methodologies to express the objective vision from smart phones users about why they would like to throw away their original purchasing habit to expect trying another newly product. Through scientifically analyzing and interpreting, drawing people’s viewpoints from all walks of life to extend of whole Hong Kong society are necessary for assisting to achieve the objective research results. Additionally, the raising questions ‘how can businesses harness the strength of the smart phones characteristic for making maximum profits?’ would be provided suggestions in the author’s report.(责任编辑:anne)


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