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智能手机如何影响消费行为研究Examining How Smartphones Impact on Consumer Behaviors(2)

时间:2016-02-01 18:08来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

 
Key word smart phone; consumer behavior; marketing; PEST; business environment
 
2. Introduction引言

2.1 Background背景
The harbor stands a strategic position, especially the midpoint offshore marine between South Sea and the Eastern Sea, Hong Kong are described as paradise of shopping due to its prosperous commerce and numerous visitors. People Daily  reported that President Xi Jinping expressed confidence in Hong Kong’s future and central government will continue supporting this city to promote democracy in line with the law and uphold its prosperity and stability. (Jun, 2014)
The central government's basic policies toward Hong Kong have not changed and will not change, Xi said, stressing Beijing's adherence to the "One Country, Two Systems" policy and the Basic Law.This land hides greater potential opportunities absorbed many foreign luxury brands, the free taxation policies for Hong Kong dweller stimulate their consumption desires. On the other side, the smart phone, generally comprehended by local residents, is a phone through high-end servers supplying users a progressed operating platform include extended applications like multimedia entertainments, automatic e-books, high-definition camera, online stores, official tools and even intelligence language robot has became their daily necessity for Hong Kong people. Perez (2014) reported that Apple topped Hong Kong market for smart devices in the year of 2013. Research has shown that the total amount smart phones sold in Hong Kong reached 5.5 million units, reduced by 6.1 million in 2012. (Perez, 2014)
In peace with iPhone 6 and iPhone 6 plus launched last few days, this devices, as the most popular smart phones on a worldwide basis has instantaneous attracted the world’s attention. Escalated by new generated iPhone 6, a typically example, the larger size touch-panel screen of a smart phone, with better user experience, is seems foreseeable welcomed in no longer further. However, over decades, the innovative improvements majority gathered in the area of telecommunication technology whilst few consumer’s behavior for mobile phones were changed until intelligent phone eventually appeared. Specifically, the shrinking of high-speed internet service from carriers in Hong Kong rendered people obtain their interested information randomly anywhere. Otherwise, the behavior in financial scope has radical diversified in Hong Kong for recent years, many of residents utilized smart phone to direct transact or trade with others.
Undoubtedly, the competition in smart phone market has become increasingly fierce. As for marketers, after Apple company prompted technological breakthrough by products of iPhone series while they realized that market promotion plan can not instead of their own product’s research and development, the core competitive strengthen of a company, permanently, is depend on its product gained a foothold in the market yet. From consumers opinions, they may effected by huge various elements to change their original preference instead of new types.(责任编辑:anne)


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