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智能手机如何影响消费行为研究Examining How Smartphones Impact on Consumer Behaviors(4)

时间:2016-02-01 18:08来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

2.5 Contributions结构
Aiming at investigating the special characteristic of Hong Kong consumer’s purchasing inquiry of smart-phone and exploring whether it is truth that Hong Kong consumers have some preference brands such Apple, Samsung, or Xiaomi in telecommunication industry, this research would be undertaken from previous studies include large primary resources, and analyze some current data the author would collect through qualitative interviewing and online-questionnaire with consumers who got a Hong Kong identity.
The ascertainment of these phenomena of Hong Kong consumer perception undoubtedly are able to supply market participants a proper opportunities to understand and convince people’s version for regulating their sale strategies which let operator cultivate commodities to require the consumers satisfaction. To some extent, as for Hong Kong smart-phone market, only comprehending smart-phone real wanted characteristics in phone applying so that they are higher possible to achieve the great sales. Eventually, the local residential choices direction would facilitate business owner’s who was in Hong Kong to seek out strengthens, weakness, opportunities, and threatens for sake of changing their sale methods to make more competitive sale strategies in the future.
 
3. Literature Review文献综述      9
3.1 Background of Smart-Phone Market   9智能机市场背景
3.1.1 Global Smart-Phone Market 9全球智能机市场
3.2 Consumers Behavior Models  12消费者行为模式
3.2.1 Buying Decision Process Model  12购买决策过程模式
3.2.2 Stimulus Response Model   14刺激响应模式
3.3 Characteristics Affecting Consumer Behavior   16影响消费者行为的特点
3.3.1 The Brand Preference   16品牌偏好
3.3.2 The Innovation     18创新力
3.3.4 After Sale Services 19售后服务
3.4 Geo-political and Strategic factors Impact on Resident under Hong Kong Circumstance   20地缘政治和战略因素对香港居民的影响
3.4.1 The Culture in Hong Kong Integrate with Eastern and Western Factors     20整合东西方因素的香港的文化
3.4.2 The Power Distance     22权利的距离
3.4.3 Sensitive to Social Relationship  23敏感的社会关系
3.5 Discussion of Literature Review    24文献综述的讨论
3.6 Hypotheses 26假设
4.Research Methodologies    27研究方法
4.1 Introduction 27引用
4.2 Research Philosophy and Design  27哲学和设计研究
4.3 Research Methodologies  29方法研究
4.3.1 Primary Resource   29原始资料
4.3.2 Interview  30采访
4.3.3 Online Questionnaire    32网络问卷
4.4 Research Methodologies Limitations   34研究方法限定(责任编辑:anne)


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