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互联网为企业提供商机-市场营销留学生论文范文

时间:2017-03-28 16:19来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
中小企业在毛里求斯经济中的竞争中发挥的作用。中小企业采用ICT可以对国民经济产生积极影响。原因是:(一)基于互联网的基础设施相对便宜;(二)它们提供了一个不断融合和丰富的环境,有效的商业网络;(三)他们提供中小企业进入一个更大的市场。本文探讨的范围网络为毛里求斯中小企业业务扩张的机会。它还确定的因素,中小企业的互联网使用的障碍。
通过一些中小企业问卷调查收集数据。他们被归类如下:IT新手,IT精明和电子商务专家。
报告的结果,根据收集到的数据的分析。
 
Acknowledgement 致谢
Many individuals have played an important role in our upbringing and education... To our parents, who deserve special recognition.
 
We would also like to extend a special acknowledgement to our lecturer, Mr. D Seethiah for giving us the opportunity to reflect and work on such a project.
 
Thanks to our group who have been working very hard for accomplishment of this assignment.
 
Finally, we extend our appreciation to the Almighty for granting us good health and prosperity.
 
Executive summary 执行摘要
SMEs are called upon to play a competitive role in the economy of Mauritius. Adoption of ICT by SMEs can a have positive impact on the national economy. The reasons are: (a) Internet based infrastructures are relatively cheap; (b) they provide an ever converging and rich environment for effective business networking; and (c) they provide SMEs access to a larger market.
 
This assignment examines the extent internet provides opportunities for business expansion of SMEs in Mauritius. It also identifies the enablers and barriers to the use of internet by SMEs.
 
A questionnaire was used to collect data among some SMEs. They were classified as follows: IT Novice, IT Savvy and e-Commerce Specialist.
 
The findings are reported, based on the analysis of the data collected.
 
Several key findings emerge from the research in this assignment:
 
IT Savvy and e-Commerce Specialist use computers, they have internet connection that they exclusively use for email and they have a website too.
The degree of diffusion of the internet is high among IT Savvy and e-Commerce Specialist.
For SMEs to take advantage of the opportunities provided by the internet for business expansion, they will have to acquire knowledge and skills in using the internet and be made aware of the facilities being offered by the NCB and the existing laws in the field of e-commerce.
 
They will also have to bank on the vulgarization of the use of internet amongst customers or at least, for the time being, design/customize products that could help target a certain market segment.(责任编辑:BUG)


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