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战略营销管理的若干问题 Issues with Strategic Marketing Management

时间:2018-06-14 08:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
本课程旨在帮助您了解和学习先进的营销原理,并针对市场营销经理或从事商业或商业工作的专业人员。他们可能有市场营销的资格,有几年从事营销工作的经验,或者想增加营销知识的经理。
课程学习评估的一部分将涉及你根据自己公司/组织执行的营销战略计划进行任务。您将在本工作簿后面得到有关此评估要素的详细指导和建议。
该单元的目的是识别和讨论与营销原则相关的关键问题。课程的重点是营销的战略原则,这是理解战略营销在行动中必不可少的基础。理论基础将由一系列基于工作的短期活动来补充。
 
Introduction 简介
This course is designed to help you understand and learn advanced principles of marketing and is aimed at marketing managers, or professionals who are working in business or commerce. Who have perhaps a qualification in marketing and several years' experience of working in a marketing role, or managers who would like to increase their marketing knowledge.
 
Part of the course's assessment of learning will involve you in undertaking an assignment based on a marketing strategy plan carried out in your own company/organisation. You will be given detailed guidance and advice about this element of assessment later in this workbook.
 
Aims of the unit
The aim of the unit is to identify and discuss key issues associated with marketing principles. The course is focused on strategic principles of marketing, which form an essential underpinning to an understanding of strategic marketing in action. The theoretical underpinning will be complemented by a series of short work-based activities.
 
Objectives of the unit
To equip you with the knowledge and skills to understand and interpret strategic marketing principles
To provide you with practical experience of applying strategic marketing principles and preparing a strategic marketing plan within your own company/organisation.
Learning outcomes
On successful completion of this Unit you should be able to:
 
Understand the strategic marketing process
Recognise the importance of creating strategic advantage
Produce a strategic marketing plan in your own company/organisation
Understand the importance of developing a specific competitive position
 
Strategic Marketing Management
What does this workbook contain?
This workbook contains a number of information and learning resources:
 
Background and contextual information about strategic marketing management
Key ideas, theories, concepts, structures, processes in relation to strategic marketing(责任编辑:cinq)


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