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留学生作业范文:苹果手机降速事件分析(2)

时间:2020-09-24 10:50来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien



图:iPhone 6 and 6 Plus on display at the Apple store
 
1.3 SWOT analysis

1.3.1 Strength

Starting from iPhone 4, Apple's sales began to peak. First, it actually benefits from Apple's horizontal and vertical integration strategy (Apple Inc SWOT Analysis 2018). Apple SWOT analysis (2018) pointed out that Apple has its own unique technology and first-class development capabilities, which makes its product hardware level is high, and Apple also provides users with a variety of content, services and retail products. This allows Apple to successfully target high quality products to end users. Also, Apple's strong research and development capabilities are obvious to the entire industry. It will invest huge resources and funds to develop consumer-preferred products, such as its face recognition capabilities and contactless payment services, which have increased Apple's competitiveness in the industry (Apple Inc SWOT Analysis 2018). More, Apple has a strong and extensive distribution channel (1). Most of Apple's products are directed to consumers. It has a very large number of retail stores in the world and is located in high-end shopping centers and bustling areas (Apple SWOT analysis 2018). This positioning ensures that new customers are attracted by a high-quality customer buying experience.
 
1.3.2 Weakness

Since December 2017, Apple has faced multiple lawsuits because it has hidden consumers from the operating system. The amount of these lawsuits may reach 999.9 billion U.S. dollars, or even exceed Apple's market value (Kharpal 2017). In fact, consumers made a collective protest after the downgrade incident and demanded compensation from Apple (Ciaccia 2017). An organization called Stop Planned Obsolescence in France has filed a lawsuit against Apple for obligatory scrapping. If the lawsuit is successful, Apple will be charged a high fine, equivalent to 5% of Apple's annual sales in France (Mulholland 2017). At the same time, Israel believes that Apple has allegedly infringed on consumers’ right to know and choose, and therefore demanded USD 12.5 billion in compensation from Apple (JTA 2017). Therefore, companies must take measures to deal with these lawsuits and protests, and the entire process will increase operating costs. And lawsuits can also lead to fines and the company's costs will be even greater. Moreover, Apple's revenue and growth rate are dependent on the iPhone's product line (Apple Inc SWOT Analysis 2018). Because of the deceleration incident, consumer trust in Apple's decline will also lead to a drop-in Apple's revenue and market share.
 
1.3.3 Opportunity

In recent years, the North American smart 4G mobile phone market has begun full deployment. It is expected that sales of smart phones in North America will reach US$194.2 million in 2021, and Apple has a chance to occupy a large part of the market share (Apple Inc SWOT Analysis 2018). Moreover, Apple Inc SWOT Analysis (2018) show that smart wearable devices are popular in the market, and the market growth rate is expected to exceed 23%, so after Apple's profit reduction in the mobile phone market may be able to obtain opportunities from these terminal markets. At the same time, Apple’s products in artificial intelligence are also very good. It can bind programs and functions to perform tasks automatically through a series of commands (Apple SWOT analysis 2018). The most noteworthy point is that Apple Pay, a mobile payment service, can be used with the iPhone, Apple Watch, iPad or Mac, and Apple Pay’s widespread adoption may provide Apple with an opportunity to increase sales (Apple Inc SWOT Analysis 2018).(责任编辑:周海霞)


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