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留学生作业范文:苹果手机降速事件分析(3)

时间:2020-09-24 10:50来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

 
1.3.4 Threat

Apple faces fierce competition in the industry. Well-funded and experienced Microsoft, Samsung and other companies are Apple's competitors (Apple Inc SWOT Analysis 2018). Apple regularly competes with competitors by introducing new products, improving technology, using comfort, and system speed. However, many competitors seek competition primarily through very low costs and declining pricing (Apple Inc SWOT Analysis 2018). Emerging markets have a large customer base but are more price sensitive. Compared to other company's products, Apple's products are basically high-end pricing. Therefore, Apple has no way to effectively gain market share in emerging markets. And after a system downshift event, consumers have begun to lack trust in older iPhones that can compete with their competitors in terms of price (Apple SWOT analysis 2018). In general, if Apple is unable to launch products with both high sales volume and high profit margin, its market share may be greatly threatened by competitors.
 
1.4 Alternatives

Apple Corp's chief executive, Cook, has adopted such a measure in response to the rapid decline of iPhone speed. Apple will release a software that allows users to manually turn off the iPhone's automatic deceleration function, Cook said (Apple 2017). In fact, this measure is only an urgent response to the situation faced by Apple consumers, and it does not solve the fundamental problem. Cook had to stand up to make a little change when the Apple had been protesting and lawsuits against consumers, so it chose to return the consumer's own choice. However, if the user chooses to turn off the automatic deceleration function, he must endure the sudden shutdown. If the user does not turn off the deceleration function, he must endure the very low fluency of the mobile operating system. But Cook pointed out that as long as the battery was replaced, the cell phone could return to its original speed, and he offered to sell an alternative battery to consumers for $29 (Apple Apologizes for Slowdowns, lops $50 Off Battery Replacement Cost 2017). But this is just the replacement of the old battery, and its frequency reduction mechanism remains. After the replacement of the battery is broken, it is necessary to buy a new battery or buy a new iPhone directly, which makes the consumer pay for its mistakes. So, Apple lets consumers decide whether to sell or replace the battery at a low price, which is not feasible, which will only lose more and more potential consumers.
 
1.5 Solution

As an organization with strong R & D capability, Apple must be very innovative. Therefore, Apple Corp needs to develop a new software to solve this slowdown problem. But innovative research and development will take some time, so before the development is successful, Apple Corp should provide free replacement services for the old iPhone users. After the iPhone slowdown incident, Apple has been strongly criticized by consumers and media all over the world, which has led to a sharp decline in the brand image of Apple. If we replace old batteries for customers free of charge, this is a good after-sale embodiment. Consumers' rights are guaranteed, and the brand image will naturally increase. And, for a consumer, no one would be willing to buy a mobile phone that is not good enough for the quality and after sale, and it is also a big expense to spend a certain amount of money on the replacement battery every other time. At the same time, if Apple can create a software to solve this problem, Apple's innovation technology will be respected by everyone. So, it is feasible to provide free replacement batteries for old iPhone users and develop new technologies to solve this problem.(责任编辑:周海霞)


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