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英国留学生论文范文:中国宏观经济环境分析(9)

时间:2016-11-20 10:50来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
And following "select-service hotels" : Four Points, Aloft, as well as extended stay hotels such as Element. By the end of 2009 Starwood leased (franchised) 979 hotels with 292, 000 rooms in 100 different countries , employed over 145, 000 people. 1st of April 2010 Starwood opened its 1000th property in China (Sheraton Qiandao Lake Resort) .
 
China and Starwood
Nowadays there are 155 properties (which in total gives a number of 51,200 rooms ) of Starwood all over Asia Pacific. (Starwood Hotels & Resorts Worldwide, Inc., 2011).The World tourism organization, announced China - world's largest market for inbound and domestic tourism by 2015.According to the data and analysis of Starwood, China is being the most popular destination for the Starwood Hotels and Resorts. In 2010 with a help of Starwood special program "Special Guest" (SPG) it was proved that China attracts a lot of visitors, and the SPG increased for 58 % compare to 2009.Due to this fact , China is being second (behind US) worldwide largest destination for Starwood hotels. Statistics showed as well that compare to the past years there is a big demand of Chinese travelers (50 % more) rather than Western. (Gigi Ganatra, 2011)
 
Since all the Starwood hotels are situated all over the China, Starwood believes that Chinese travelers will choose the brands they already know from home, what means that Starwood will bit the competitors.
 
The first hotel of Starwood in China was opened in 1985 in Beijing (The Great Wall Sheraton Hotel), nowadays there are over 60 (4* and 5*) hotels, moreover, there are 70 hotels under development. As Matthew Avril (president of the hotel group for Starwood Hotels and Resorts) announced - the actual plan is to reach the number of 100 hotels by the end of 2012. (Weihua, 2010)
 
Why Starwood invests in China
As it was mentioned before, China is being second popular destination after US, and if we look into the stock exchange from 1990, we will see that it increased almost by 19 % a year. Analyzing the economy of China, we came up with advantages and disadvantages of the investments in China's economy. To begin with positive aspects of the investments:
 
During the economic crises China was found as one of the strongest country (considering economy), moreover during the past 10 years the gross domestic profit (GDP) of China increased by 7 % what is almost doubled the percentage of the US economy for the same period of time.
 
Over 200 Chinese companies work close with US , that means that Starwood attracts Chinese market within China and in US (for example business meetings) same as Americans on the territory of China.
 
The main reason to invest in China is, because nowadays there are a lot of business travelers who are coming to China, or traveling within the country and obviously they need accommodation, apart from local target, China is being recognized and had been found interesting for leisure travelers who are searching for the experience with a comfort, and if for example one, planes to visit several cities in China, he/she can choose Sheraton in all the cities.(责任编辑:BUG)


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