返回首页

英国留学论文:传音控股在印度的营销计划(4)

时间:2020-08-31 16:00来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

TRANSSION在进入印度市场之前要采用系统化的用户调研,挖掘目标市场的目标客户的潜在需求。印度电力基础设施十分落后,电力资源非常不稳定。针对这一问题,TRANSSION可以对充电器进行改进,防止电压不稳定造成的充电困难。并且,TRANSSION可以开发超长待机的手机电池,从而减少充电次数,进一步降低电力设施带来的不便之处。印度全年高温的天气意味着消费者偏爱不容易发热的手机。对于此,TRANSSION可以在手机中使用更高水平的散热技术,防止手机运行过程中出现发热现象。并且,针对印度的高温天气,TRANSSION也可以继续利用其已经存在的防汗和防摔的技术。

Localization of product positioning
In the wave of "made in India" national strategy, Transsion Holding should adhere to the concept of ‘global thinking, localized operation’. That is to say, Transsion Holding needs to set up a mobile phone assembly plant in India to realize a fully localized production line. And implement personnel localization, make full use of the advantages of Indians in management and Chinese team in product. This can not only deal with the national strategy of "made in India", but also close the psychological distance between Indian consumers and the Transsion Holding brand.
在印度总理莫迪推行的“印度制造”国家战略的浪潮下, TRANSSION要坚持“全球化思维,本地化经营”的理念。也就是说,TRANSSION要在印度建立手机组装工厂,实现完全本地化的生产线。并且实行人员本地化,充分运用印度人在管理上的优势和中方团队在产品上的优势。这不仅可以应对“印度制造”的国家战略,还可以拉近印度消费者与TRANSSION品牌之间的心理距离。

Pricing
With the shortening of smartphone life cycle, Transsion Holding should implement flexible price adjustment according to the product life cycle. During the product introduction period, the price is the highest price within the changeable range. In the growth period of the Transsion Holding smartphone, when competitors enter and consumers gradually understand the product, they can adjust the price appropriately by means of activity promotion or limited sales. In the mature period, in order to maintain market share, we should follow the same kind of mobile phones in the market to reduce prices to adapt to market competition. In the recession, with the emergence of new mobile phones, prices need to be adjusted to the lowest price within the scope of profitability.
随着智能手机生命周期的缩短,TRANSSION应该根据产品的生命周期对手机实施灵活的价格调整。在产品引入期,价格是可变动范围内的最高价。在TRANSSION智能手机的成长期,竞争对手的进入和消费者对产品逐渐了解,这时可采用活动促销或限量销售等方式适当调整价格。在成熟期,为维护市场份额,应该跟随市场同类手机共同下调价格来适应市场竞争。在衰退期,随着新款手机出现,价格需要调控到可盈利范围内的最低价。(责任编辑:周海霞)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容