The company of choice is Sanofi Pharmaceuticals. This industry is to produce nutraceutical products which are one of the products that will perform better internationally. Nutraceutical foods are those foods made from a raw material that is herbal. These foods majorly help in the prevention and treatment of various body diseases when consumed (Kalra, 2003). The industries dealing in the production of these products are in the rise due to the increment in the demand of the products. The word today has millions of people using the natural product. The best country to internationalize the company is Japan. This is because Japan has a large number of people consuming nutraceutical products and it is estimated to be on the rise in the coming years.
In the Asia pacific market for the nutraceutical product, Japan is one of the largest consumers while china is the second largest in the consumption of the product (Gunstone, 2003). Japan was the best choice of country because it was among the first countries to regulate and reorganize functional food. This food was known as food for specific health use (Foshu) and it was started in 1980s. Japan has also a market that is more advanced and with a flexible regulatory environment.
Cultural and social environment 文化社会环境
In Asia, Japanese are the most effluent consumers when it comes to setting trends (Sisodia & Behuria, 2007). The behavior and the Japanese have made the country to be the best market place for nutraceutical foods. These behaviors have contributed to make the Japan market different from the other Asians country. In Japan, most of the citizens are mainly interested in diversity of food products that are of superior test, nutritious, safe and are of affordable prices (Drescher, Thiele & Mensink, 2007). Japanese are always ready to pay good amount of money for any food that will be of high quality and those that exceeds their expectations. The other factor that makes Japan a perfect environment for the nutraceutical product is its cultural and demographic shift. The country is facing a population that is aging at a high rate with twenty two percent of its population being at the age of sixty five and above (Hurd & Yashiro, 2007). There is also a rise on the number of people living at their own and not also forgetting the rise in the income inequality (Dunne, Lusch & Carver, 2011). The women in the country are also becoming more informed and the lifestyle disease is in the rise (Cheng, Kotler & Lee, 2011). Considering all the above named factors, will defiantly consider the eating habit of the Japanese and provide an opportunity for the sale of nutraceutical food products. As a result of its high population and the world’s second largest economic country in the world, it has become the leading food importer (Uhlenberg, 2009). A total of sixty percent of the food intake in Japan is imported from other countries majorly the USA. This provides the best opportunity for the introduction of a company producing nutraceutical products. Japan is a major importer of seafood and agricultural food products. These countries seafood and agricultural food importation has been in the rise for the last five years at a rate of seven percent per year and it is predicted to continue at the same rate for the coming years. In the whole world, Japan consumers are the most health aware and health conscious consumers globally and are ready to do anything to maintain and add value to their health. This makes them the most valued market for the consumption of nutraceutical products.#p#分页标题#e#
Legal factor and political factors 法律因素与政治因素
The term food for special health use (Foshu) system was put to work in the 1993. From that time, more than sixty nine foods have been permitted and have been given the label FOSHU (Kwak, & Jukes, 2001). The system of Japan is composed of a table of approved ingredients and foods that the health department of Japan has thoroughly researched on and has proven to have no health effect on human health. This has made starting of the food company easy. In Japan all that is required by the government is that the food product must contain one of the approved ingredient or food .If the food succeed the approval it his then given the FOSHU label. In Japan it is not a must to table evidence that wheat has health benefits. The only thing a company has to show is evidence that wheat bran is present in the product. Foods that have past the test and contain the FOSHU label are mainly categories into groups that are familiar such as minerals, proteins, carbohydrates, vitamins and many more. In the list of the japans approved foods, the list is majorly composed of carbohydrate ingredients and foods.
Also on the table are the lists of foods that have currently been proven by the government to be containing a specific ingredient that have been scientifically proven to be safe for human consumption. In Japan the food manufacturers who are using FOSHU system and labeling legislation are the only companies allowed to supply the Japanese consumers with the food products. In the resent days the evidence has been reduced and is lower by pharmaceutical standards, most manufacturers prefer the production of food products which require little evidence. An example of this is the lawful statement which has not been proved that extra vitamins will help in improving and maintaining a mucosa and healthy skin.
Japan is under the democratic system of government and has been enjoying peace for a longer period of time. This is what has contributed to its economic growth and the economic position that it has been holding in the world. The country if any has a very low level of corruption if any but it cannot hinder the prosperity of a business in the country. The country have taken various measures prevent any corruption related issues. These measures include the existence of the anti- corruption legislations which includes unfair competition prevention act and the penal cord. This corruption free environment makes the country the best place to start a business as prosperity is guaranteed because there is also peace (Rose-Ackerman, 2006).