市场学代写Essay范文翻译：Travel and Tourism Entrepreneurship
本文是市场学专业的代写Essay范例，题目是“Travel and Tourism Entrepreneurship（旅游和旅游业创业）”，旅游和旅游业可以被认为是当今世界最好的行业之一。对旅游和旅游的需求日益增长，这使得这项业务的风险很低，而且成功，因为来自世界各地的人们都去旅游和安排旅游。
此外，对马来西亚、泰国、美国和澳大利亚等国家来说，旅游业是增长最快的行业，也是高收入来源。每一项业务的可行性都是基于计算或特定业务的风险来确定的。当我们谈论旅游和旅游业务时，风险因素非常低。想要开展旅游业务的个人，只要有适当的信息水平和兴趣，就可以用最少的资源创造良好的收入。旅游和旅游业的利润率普遍较高，是投资者最可行的业务。旅游和旅游业的历史非常悠久。这里有古代旅行者周游世界的痕迹。虽然当时资源并不充足。然而，在当今世界，在旅游媒介、旅游设施和技术的帮助下，风险因素已经降到最低。此外，对商业感兴趣的个人可以通过组织和管理旅行计划获得良好的利润。
Introduction介绍
Travelling and tourism can be considered as one of the best businesses in the contemporary world. The ever increasing need of tourism and Travelling has made this business low risk and successful because people from all over the world travel and arrange tours. Moreover, tourism is the most growing business, and high revenue generating source for some countries like Malaysia, Thailand, America and Australia. Every business is determined feasible or not based on the calculations or the risks in that particular business. When we talk about business of tourism and Travelling, very low risk factor is involved. Individual which want to initiate the tourism business with an appropriate level of information and interest can generate good revenue with minimum recourses. The profit margins in Travelling and tourism is generally high, and it is the most feasible business for investors. The history of Travelling and tourism is very old. There are hints of ancient travelers who travelled across the world. Though at that times the recourses were not sufficient. However, in the present day world, with the assistance of Travelling medium, tourism facilities and technology, the risk factors are minimized. Moreover, the individuals interested in the business can get good profit just by organizing and managing a trip plan.
Qualities in the Travel and Tourism Entrepreneur旅游企业家的素质
Travel and tourism entrepreneur ship are based on certain influencing factors. These factors can be called the qualities which should be present in a good entrepreneur. Among them are the knowledge, leadership and management skills, the awareness of new technology, information about the most appealing tourism and Travelling packages and a business sense to compete with the market. Travelling and tourism business is not only about investment and revenue. It is more related to interest and creativity. Interest gives us an opportunity to peep inside the industry and creativity give us an edge to prepare schedules and Travelling packages for the clients. A good entrepreneur will always look for the needs and demands of the customer. Moreover, he will ever try to adjust his offer accordingly . Besides, any successful entrepreneur will be good enough at marketing. With his business skills, he can win the hearts and minds of the client age. In the long run, these clients will come back to him, resulting in the growth of his business. More precisely, a good entrepreneur is a multi skilled individual with the best command on business tactics and the need of the customer. Subsequently, best tourism entrepreneur must have the required information about they are launched packages in the market. What the competitors are doing and how his/her company can compete with the deals already present in the market. It is right to say that a Travelling and tourism company has to be very vigilant, cooperative and linked under the supervision of a skilled entrepreneur.
旅游创业是建立在一定影响因素的基础上的。这些因素可以被称为一个好的企业家应该具备的素质。其中包括知识、领导和管理技能、对新技术的认识、关于最具吸引力的旅游和旅游套餐的信息以及与市场竞争的商业意识。旅游事业不仅仅是投资和收益。它更与兴趣和创造力有关。兴趣让我们有机会窥视行业内部，创意让我们有优势为客户准备行程安排和旅游套餐。一个好的企业家总是会寻找顾客的需求和要求。此外，他还会相应地调整报价。此外，任何成功的企业家都足够擅长营销。凭借他的商业技巧，他可以赢得客户的心和思想的时代。从长远来看，这些客户会回到他身边，从而使他的业务增长。更准确地说，一个好的企业家是一个多技能的人，对商业策略和客户的需求了如指掌。随后，最好的旅游企业家必须有所需的信息，他们推出的套餐在市场上。竞争对手在做什么，他/她的公司如何与市场上已经存在的交易竞争。可以说，一个旅游公司必须在一个有经验的企业家的监督下保持警惕、合作和联系。
Development of Entrepreneurial Enterprises and Significant Influential Factors
In order to develop an entrepreneurial enterprise certain initial steps are highly important. Among them are the global trend of tourism business, local market saturation levels, targeted business domain, appropriate modes of marketing, social contacts, awareness about the global changes in the business of Travelling and tourism, the creativity levels while organizing the business deals and the appealing promotional deals.
Global Trend of Tourism Business旅游业务的全球趋势
The foremost step in developing an enterprise entrepreneur should have deeply observed global trends of tourism. Which country do people prefer to go, and at which rates or packages? Moreover, he should try to re-orientate him/herself accordingly. For instance, the events of Christmas or New Year are the best examples. These festivals are celebrated all over the world. Now a smart entrepreneur should notice the general orientation of traffic, or in other words, where people want to go on Christmas or New Year? Secondly, within the country what are the most probable sights which can be targeted for tourism and Travelling? Moreover, Travelling and tourism unlike many other businesses, is a whole year business. There is no particular time of decline in business. No matter the global economy is decreasing or increasing the individuals travel. The main reason can be the dependency of some countries. There are countries, which rely on the business of Travelling and tourism. Therefore, it is very important to update yourself if you are functioning as an entrepreneur of any Travelling enterprise .
培养企业家的第一步应该是深入观察全球旅游趋势。人们喜欢去哪个国家，价格和包裹是多少?此外，他应该试着重新定位自己。例如，圣诞节或新年的事件就是最好的例子。全世界都在庆祝这些节日。现在一个聪明的企业家应该注意交通的总体方向，或者换句话说，人们在圣诞节或新年想去哪里?其次，在国内哪些景点最有可能成为旅游和旅游的目标?此外，旅游与其他行业不同，它是一个全年的行业。生意没有特定的衰退时期。无论全球经济是在减少还是在增加个人旅行。主要原因可能是一些国家的依赖。有一些国家，他们依靠旅游和旅游业。因此，如果你是任何旅游企业的企业家，更新自己是非常重要的。
Local Market Saturation Levels
The local market saturation is one of the prime important elements, which can minimize the business. If in your surrounding there are several companies, which are established than it may be hard to survive. Moreover, to compete with the pre-established company is a difficult task. It becomes harder if your funds are limited. Saturation of business can be categorized into levels. For instance, if you are functioning in a place with companies dealing in travel and tourism, you should go for a targeted domain for better outcomes. It is wrong to target the most famous companies in the initial levels. Moreover, the company should try to focus on the detailed study. What other companies (the real competitors not the highly established ones) lack. After a detailed study, we can have an idea that what other companies lack and what are their strong points. Based on this survey we can establish a work plan focusing on the flaws which we found in the market. We should focus on the areas of weakness in the market. Moreover, the quality standards and meeting deadlines and arrangement requirements also enhances the repute of any particular company in case of saturation. If you are initiating a business in a hub, it is important to consider, that if they do not capture the needs and confidence of the client next time he/she will be taking assistance of some other company. Therefore, best should be done to satisfy the customer for the propagation of the business.
Targeted Business Domain有针对性的业务领域
The company should focus on the target domain. The targeted business domain should be easily coverable. Moreover, it should be flawless. If you cannot try to win the market dealing in Europe for instance, you should focus on some other areas which that company lacks and with flawless management and attractive packages one can win the trust of the client and make him/ her to be your regular customer. This is important to state that targeted business domain can act as a vital source of marketing.
公司应该专注于目标领域。目标业务领域应该很容易覆盖。此外，它应该是完美无缺的。例如，如果你不能尝试赢得欧洲市场交易，你应该专注于公司缺乏的一些其他领域，完美的管理和有吸引力的包装，可以赢得客户的信任，使他/她成为你的常客。这是很重要的，说明目标业务领域可以作为一个重要的营销来源。
Modes of Marketing
The selection of appropriate modes of marketing is very significant factor. In some cases when you are going to target your primary services the selection of appropriate marketing technique can boost the business. For instance, selecting the medium of marketing, based on resources is important. Either you select the printing medium, or electronic medium, the decision should be taken according to the resources.
Social Contacts社会联系
Social contacts also play a vital role in development of a business. The contacts with the business community and clients can act like an effective marketing tool. Moreover, the social contacts can also assist in generating several resources regarding the promotion of business.
社会交往在企业发展中也起着至关重要的作用。与商业团体和客户的联系可以作为一种有效的营销工具。此外，社会交往也可以帮助产生一些资源，促进业务。
Awareness about the global changes in the business of Travelling and tourism
Some regional accidents or terrorist attacks sometimes, influence the Travelling business. The extent of business decrease within no time and the tourism industry may collapse. However, with the alteration in targeted sites can be helpful to sustain the business. For instance after the attacks of 9/11, any tourism company should re-orientate its services to some other sites like national tourism or to the sites which are safe for travelers and tourists.
Appealing Promotional Packages吸引人的促销包
The promotional packages either for tourism if remain successful to grab the attention of the client age, can boost the business. The attractive Travelling packages along with best facilities can be a vital tool for an entrepreneur to run the business even in hard conditions. Therefore, it is very important to organize the tourism packages based on the requirements of the tourists. Moreover, it is the duty of a successful entrepreneur to assure the best quality to the clients.
无论是旅游促销套餐，如果仍然成功地抓住客户的注意力，可以促进业务。有吸引力的旅游套餐和最好的设施是企业家在艰难条件下经营企业的重要工具。因此，根据旅游者的需求组织旅游套餐就显得尤为重要。此外，向客户保证最好的质量是一个成功的企业家的责任。
Business Start-Up Plan
There are several significant steps involved in starting a business. The foremost step prior to establish any business is the feasibility report for this project. One should determine initially that either this business is suitable or not in the coming times. The detail of major steps is given as under market reconnaissance and feasibility analysis.
Market reconnaissance and feasibility analysis市场调研及可行性分析
These steps are taken before the establishment of the business and are considered the most significant elements of an effective business plan. These steps deal with detailed investigation of the existing business and the selection of suitable initial components. In the instance, these steps may involve the name of the Travelling agency, selection of place, distance from the main hub, products and services other companies are giving, drawbacks in the enterprises we will be dealing with in the future and many more like that.
这些步骤是在企业成立之前采取的，被认为是有效的商业计划的最重要的元素。这些步骤处理对现有业务的详细调查和选择合适的初始组件。在这种情况下，这些步骤可能包括旅行社的名称，地点的选择，距离主要中心的距离，其他公司提供的产品和服务，我们将在未来处理的企业的缺点等等。
Financial Analysis and Capital Calculation
Every business needs some initial capital to start up business. It should be determined earlier what the size of business should be and all that will be dealt with. For big business we need big financial support and vice versa. The approximated values and calculations about the size of the business and the fields we will be dealing in must be calculated earlier. The subsequent step deals with the financial arrangements. It is preferable to initiate the business with less or no financial support which is interest based. However, subsequent the calculations of site, members, and services, the financial arrangements should be taken into account. Investments should be welcomed and investors are guaranteed success. Moreover, they should be satisfied that investing in their company is the best investment opportunity
Agenda of the Company
The agenda of the company is the main element which boosts the business. The agenda is an accumulation of aims and objectives along with the success targets. The agenda should be very clear and appealing for investors who want to invest in the company. Moreover, the agenda is the backbone of any business. In case of tourism and Travelling agency, the importance of agenda cannot be ignored. It may be used as a marketing tool if it is promising. The agenda should not be altered in the later stages of the business. Therefore, it is very important to compose all the aims and objectives which the company is looking forward to in the coming times.
Objectives of the business
The objectives are determined as per agenda of the company. On the very basic level, they can be either long term or short term. Both the objectives are equally important and assist business to sustain a good profile in the market.
Short Term Objectives短期目标
Short time objectives are generally much more target based compared to the long term objectives. They in general include the efficient and potential degrees of business at the coming time. Mostly the time-span is calculated, it can be a year or six months. The short term objectives are mainly used as a technique to attract investors. Moreover, these objectives can be oriented to cut down the loans and other financial liabilities required by the company on marketing and establishing the workplace in the early stages of the business.
与长期目标相比，短期目标通常更具针对性。一般来说，它们包括未来商业的有效和潜在程度。大多数时间跨度是计算出来的，可以是一年或六个月。短期目标主要是作为一种吸引投资者的技术。此外，这些目标可以是为了减少贷款和其他财务负债所需的公司营销和建立工作场所在业务的早期阶段。
Long Term Objectives
Long term objectives mainly deal with spreading the business and turning into a high profile company. These objectives are plans of five or ten years. Long term objectives may include additional features in the business. Moreover, they may be dealing with spreading business nationwide or even internationally.
Appropriate targeted marketing techniques
Appropriate marketing techniques can be applied on targeted client age. These techniques can be either physical or virtual. The virtual techniques can be cyber advertisements and use of Internet for floating the ads all over the internet. The physical marketing techniques are frequently in the form of print based advertisement. These techniques are highly, effective to grab the attention for the national tourism and travelling enterprise. Services and quality assurance Services and quality assurance techniques also have a major role in the comany’s rise. The company dealing in several fields differs from a company who is an expert in a couple of fields. Thus quality assurance to the client age and investors also contributes in spreading the business and targeting the client age.
Conclusion结论
Travelling and tourism, is a growing industry and feasible enough to be taken as a business. With the appropriate level of knowledge, planning and targeting the client age, it can be a good source of generating revenue. Moreover, it is less risk oriented compared to other business forms. If instructions followed in the developmental stage along with the influential elements listed in initiating the business plan, it can be a permanent source of income. With slight to no modification, the business can gain the long as well as short term objectives. Moreover, the appealing packages and decent marketing techniques can grasp the interest of customers and the business can spread with smart marketing tools.
旅游和旅游业，是一个不断发展的行业，足够可行的作为一个商业。有了适当的知识水平，计划和定位客户的年龄，它可以是一个很好的收入来源。此外，与其他商业形式相比，它的风险导向更小。如果在发展阶段遵循指示，以及在启动商业计划中列出的影响因素，它可以成为一个永久的收入来源。无需任何修改，企业就可以获得长期和短期目标。此外，吸引人的包装和得体的营销技巧可以抓住客户的兴趣，企业可以通过聪明的营销工具传播。
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