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英国dissertation网M Sc International Fashion Marketing Programme Handbook
Year 2010/2011
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introduction
Welcome to the Programme
Hello and Welcome,We are pleased that you chose to study at the University of Glamorgan Business School and look forward to working with you over the duration of the MSc Marketing Programme Whilst Master's level study is both challenging and demanding, it will offer you the chance toencounter new learning opportunities, thereby building upon your existing skills andknowledge. At Glamorgan, we treat our students as individuals, we strive to establishmeaningful , professional and supportive relationships with our students and as a result overthe last decade many of teaching we have had the pleasure of returning alumni seekingadvice or updating us on their progress. if at any time you have difficulties or matters youwish to discuss, please let us know and we will do our best to help. You can also talk to othermembers of the Programme team, particularly if the concern relates to their area ofexpertise or, on general student matters, we are not alone in delivering you course we likeyou are supported by and excellent team of people who will strive to place the student atthe heart of what we do From the Administration and Recruitment staff whom you mayhave already spoken to Advice Shop who are there to help with any difficulties that you mayhave, we are all here to help and will try to ensure your experience of studying at thisUniversity is an enjoyable one.
On behalf of the M.Sc. Marketing Programme Team, welcome. We hope that you will findyour time with us an enjoyable, stimulating and ultimately rewarding experience
Henry Enos
Marketing Postgraduate Programme Leader
Please note that the contents of this handbook may be subject to amendment.
The Programme and Awards
• Msc Marketing Programme
• Msc Marketing
• Msc International Fashion Marketing
• Msc Public Relations
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Educational Aims of Programme
The MSc Marketing and the MSc International Fashion Marketing awards aim to:
• Develop the knowledge and skills needed for successful practice in marketingmanagement
• Engender a spirit of enquiry and a belief in the importance of lifelong learning
• Foster critically appraisive attitudes towards all types of business data
• Provide students with analytical and problem-solving skills
• In addition the MSc International Fashion Marketing also aims to:
• Critically evaluate the strategic role and contribution of marketing specifically
in fashion organisations#p#分页标题#e#
• Critically appraise the efficiency and effectiveness of marketing practicewithin the range and diversity of fashion organisations that characterise theindustry.
Intended Learning Outcomes
Students undertaking the MSc International Fashion Marketing award will be able todevelop the following knowledge, understanding and skills to HE Level 7 during theprogramme:
A: Knowledge and understanding
1. An understanding of theoretical and conceptual bases of marketing, and ofthe emerging themes which are impacting on it.
2. A broad knowledge of the range of techniques and tactical elements used inmarketing generally and within the particular specialisms of the subject.
3. An awareness of gaps between academic study and professional practice,including appreciation of the boundaries of knowledge and the processes ofchangeLearning and teaching methods: the modules will be delivered by acombination of methods, including some or all of thefollowing: formallectures, tutorials, workshops, case-study analyses, interactive onlineexercises, discussion groups andmultimedia presentations. The modules maybe taught over a period of weeks or via intensive block delivery. Thesemethodswill be underpinned and supported by the schools blended learningsystems at a minimum of an e-enhanced level.
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Means of assessment: students will be assessed by one or both of thefollowing methods: written individual assignments or projects; an end-ofmodule examination.
B: Intellectual (thinking) skills
1. Analytical skills, based on a thorough and systematic approach to thehandling of primary and secondary data
2. The ability to evaluate, appraise and critique new ideas, models and
concepts, and to identify any biases and assumptions inherent in theseAward requirements and delivery
Award Requirements and Delivery
The programme is undertaken full-time (normally over 15 months), part-time(normally 3 years) or directed block delivery modeStudents may progress from one stage to the next of their award carrying upto 20 credits in failed modules.Exit awards of Postgraduate Certificate and Postgraduate Diploma areavailable for those students who leave the course without the full 180 credits
required for the award of MSc International Fashion Marketing.
To achieve an exit award a student must gain the following credits as aminimum:
• For Postgraduate Certificate in Marketing and International Fashionpass 60 credits with at least 40 at HE level 7(4. Toexit witha PgC International Fashion Marketing award students will have tohave passed either Module MK4S16 or MK4S18 as part of the 60credits.
• For Postgraduate Diploma in Marketing and International FashionMarketing an additional 60 credits at HE level 7(4)
• For MSc Marketing and International Fashion Marketing an additional
60 credits at HE level 7(4)Failure for 20 credits during the programme can be compensated according tothe university'scompensation arrangements. Compensation does not apply tocore modules.#p#分页标题#e#
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CIM Postgraduate Professional Diploma HoldersThe CIM Postgraduate Professional Diploma, or its equivalent is credit ratedasequivalent to 120 Credits.Candidates wishing to study the MSc international Fashion Marketing whoalready hold theCIM Postgraduate Diploma are eligibel to enrol of the awardand are required to study a further 100 credits, namely MK4S16,MK4S18 andeither the Dssertation (MK4T10) or Business Research Project (MK4T06), toachieve the award of the MSc.Page 6Programme / award structureM.Sc Marketing Module Descriptors
MK4S16
Module Title: Fundamentals ofFashion Marketing
Module Team: Anne Marie Doherty (Module Leader), Glamorgan
Business School [email] Room: H140 Tel: 4318;
Credits: 20
CQFW Level Value: 7
Pre-requisite(s): None Specified
Co-requisite(s): None specified
This module is a component of the following Award(s)
MSc International Fashion Marketing [1] - 04 Mar 2009
Recommended
Module
MSc International Fashion Marketing [2] - 06 Sep 2010
Recommended
Module
Aims of the Module
The module aims to provide an introductory critique of
marketing philosophies, concepts and functions that arepertinent to the fashion sector within the context of services
marketing. It will examine the theoretical underpinnings ofthe subject by exploring how fashion marketing impacts on,and is influenced by, society, industry and the environment.Synopsis of Module Content
The structure of the fashion industry: internationalisation,dissemination and distribution
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Customer centrality and the marketing concept
Theoretical underpinnings of services marketingServicescapes and the fashion environment
The social significance of fashion consumption incontemporary society
Importance and dynamics of fashion market segmentation
Building and maintaining customer and supplier relationships
Branding: meaning, management and equity
Luxury brand management and the anatomy of luxurybrands
This module will facilitate the development of Personal
Development Planning (PDP) through the delivery of the keyskills identified in the module descriptor
Teaching Methods
The module will be delivered through a blended learningapproach by combination of some or all of the following:formal lectures and guest speakers, tutorials/workshops,case studies, video news stories, discussion groups and
multi-media presentations.
Learning Outcomes
In order to complete the module successfully, students areexpected to be able to demonstrate a critical appreciation ofthe key theoretical and functional bases of fashion
marketing. (LO1).
Assessment Requirements
The learning outcome will be assessed by a single, individualassignment of 5000 words which will require the students to demonstrate a critical reflection of the theories and conceptsrelevant to the fashion industry presented in the module#p#分页标题#e#
(L01).
To pass the module students must achieve an overall minimum mark of 40%.
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Concise Indicative Reading List
DeChernatony, L. and McDonald, M. (Latest edition) CreatingPowerful Brands, Butterworth Heinemann.
Hines, T. and Bruce, M. (Eds) (Latest edition) Fashion
Marketing: Contemporary Issues, Butterworth Heinemann.
Jackson, T. and Shaw, D. (Latest edition) The Fashion
Handbook, Routledge.
Lovelock, C., Lewis, B. and Vandermerwe, S. (Latest edition)
Services Marketing: European Perspectives, Pearson
Education
Saren. M. (ed) (Latest edition) Critical Marketing,
Butterworth Heinemann
ZeithaML, V. and Bitner, J. (Latest edition) Services
Marketing, McGraw-hill Publishing.
At this stage of your studies it is expected that, in addition to
the texts identified above, you will supplement your reading
with appropriate journal articles. Electronic access is
available to many journals via the LRC