电子商务英文dissertation范文-当当网商务营销分析-Dangdang Bookshop:Business Analysis

电子商务英文dissertation范文（有留学生dissertation代写组提供）Dangdang Bookshop:WWW Business Analysis
Abstract:
      It is becoming widely accepted that it is important for business to embrace e-commerce and to adopt Internet technologies. E-commerce is helping to remove physical barriers to trade like the distance between the buyer and seller, to increase efficiency of operations and to improve the transparency of transactions.
Also, the Internet and World Wide Web represent an increasingly important channel for retail commerce as well as business transactions. However, there are almost 5 billion pages or sites on the Internet and WWW. There lacks an integrated mediator business agent, which is around the internet to connect between suppliers and users. Therefore, an intelligent business broking agent between supply and demand is needed for using and sharing the information efficiently and effectively.
In the text, I select the Dangdang network bookshop that has a well-developed commercial web site as an example to explore the site in detail and prepare to report the questions as below:
   What technology the bookshop is using;
   What business processes are involved;
   How the web is changing the way business is conducted
       At the same time, I also discuss new strategic initiatives, methods and facilitators and inhibitors of the adoption of e-commerce and so on in the report.
       Key word:   Business analysis, e-commence, Internet, technology, adopt

1.Introduction:
    Dangdang bookshop came into existence in November 1999 and it was the largest Chinese net bookstore. The bookshop was invested together by four companies, which were separately IDG Group of America, Cambridge Group of Luxemburg, Softbank of Japan and Science & Culture Cambridge Book Co. Ltd of China. The managing team of the shop possessed of very abundant experience, which included books publish, retail, information technology and marketing skills.
It provided 200 thousand kinds of Chinese books and over ten thousand sound commodities for the Chinese readers in the world, and it offered convenience and shortcut service for thousands of consumers though the Internet. The target of Dangdang bookshop is to make all of Chinese readers gain enlightenment, education and entertainment by means of providing comprehensive Chinese books.
One of the Dangdang bookshop stockholders -- Science & Culture Company was established by guoqing li who is the president of the shop, and it has abundant experience in publishing.
    The organization of the dangdang net bookstore:
    In the text, we mainly discuss the relationship between the shop and the customers.

2. Outline for the text:
2.1 How the web is changing the way business is conducted;#p#分页标题#e#
2.2 Methods; tools and approaches that can be used to support the formulation of an e-commerce strategy;
2.3 Facilitators and inhibitors of the adoption of e-commerce
2.4 New strategic initiatives
2.5 Business analysts between customers and vendors
2.6 The problems that exist in the process of the adoption of e-commerce;

Main body of the text
2.1 How the web is changing the way business is conducted;
Extraordinary changes in marketing have taken place within the last three decades, influencing and changing the ways many people have traditionally worked and communicated. Marketing practices and theoretical representations of consumers span the changes from mass marketing and market segmentation to tailor-made or customized forms of one-to-one marketing to target customers. Many other changes have been brought about by modern multi-media technologies, the Internet, the corresponding raft of new ideas and expertise, and innovations in products and services. These have fundamentally changed markets and industries producing shifts in the balance of power in producer-consumer relationships. One important result of this shift and such marketing changes has been to facilitate consumer empowerment.
We take Dangdang bookshop as example, before we can buy the book we need through Internet, we must go to the bookstore where we can get it in spite of the distance is very far away. The other way round, since e-commerce came into existence, we only need enter  and engage what we need. Then the vendors will deliver goods to your house expediently and fleetly.
2.2 Methods, tools and approaches that can be used to support the formulation of an e-commerce strategy.

The module of APPROACHES TO E-BUSINESS (MODULE CODE: 4MBS658) will focus on the strategic aspects of e-business. It examines the internal formulation and implementation of e-business strategies in both traditional 'bricks and mortar' and online 'pure play' organizations. In addition the module will analyze the evolution of Internet technologies and the key external aspects that impact socio-economic activity globally.
This module aims to focus on a new and rapidly evolving area of business that is constantly changing both in terms of subject area and business strategy. The overall objective is to learn the terminology involved in this new area and to examine how business strategy and organizational structures are changing as e-business becomes more sophisticated. By the end of the module the student should be able to distinguish between the rhetoric and reality of e-business practice and what is required to create competitive advantage in this field.[1]~[4]
What business processes are involved?
In the report we describe the steps of shopping in the dangdang net bookshop.
When we enter the interface of dangdang bookshop, we will see the item of guide of shopping above. If we dot it, we will enter and choosewhat we want according to the steps in the table below.#p#分页标题#e#

Tell us what do you want
Please provide information in detail as possible as you can, in order to look for what you need and inform you as soon as possible.
 
The first step(two steps in total): choose the species of the shop what you want
• books • VCD
• DVD

• CD
• software
• games

•magazines •exquisite shops in fashion • cards    
Notes: dot the name above of different kinds, and enter the interface accordingly.
 For example, if you want to buy a book, you should dot the first item and enter, and continue to look for the book you need according to the guidance given.
The guide to the new customers: the demonstration of the steps for shopping
Step 1: The process of submitting order form as below in the network:
Step 2: Choose and buy commodity
Step 3: Put it into the shopping vehicle
Step 4: Register and enroll
Step 5: Fill in the information of consignee
Step 6: Choose the mode of delivering goods and payment
Step 7: Submit the order form

2.3 Facilitators and inhibitors of the adoption of e-commerce

The electronic markets hypothesis posits that IT reduces coordination costs between suppliers and buyers, leading to the predominance of market-based forms of economic organization (Malone, et al., 1987). The primary drivers of this move are advanced communication technologies such as the Internet, which provide a technological platform that reduces information search costs. In this environment, a large number of products and suppliers can be eva luated by buyers in order to make well-informed decisions, which may result in unbiased electronic markets.
However, other IS researchers point out that, despite the existence of information and communication technologies, some industries which were expected to move to electronic markets have not done so. Possible explanations have emerged to explain this apparent contradiction, including the move-to-the-middle hypothesis and the risk-augmented transaction cost theory. On the other hand, Malone, et al. (1987, p. 484) recognize that the EMH leaves other important forces aside, such as stock prices, antitrust regulations, and interest rates. We propose a theoretical framework that aims to understand these forces. We will explain how IT favors or inhibits a move to unbiased markets. In this way, we hope to create valuable insights on the dynamics of market structure transformation in the presence of IT. [6]
  The factors identified as prohibiting adoption of e-commerce technologies include a lack of perceived benefits, a lack of time, and prohibitive costs. External pressure to adopt the technologies by industry partners is present to a point, although the owner stated that "we have resisted this so far". Costs of setting up the technology given the current lack of information technology systems and processes, and their inexperience, is particularly important to this owner. He stated that "We're just not ready I suppose. It's like giving up smoking, when you're ready you do it", and adds, "Costs in terms of return on investment is not there for small traders". This participant perceived little benefit in adopting e-commerce technologies believing that because they are a small operation "the need isn't there at the present time. The return is not sufficient enough for us to do it". [5]#p#分页标题#e#

2.4 New strategic initiatives 

For many manufacturers, e-business is increasingly a consumer service process, with supply chain management a second-place priority. The number of manufacturers selling 6 percent or more of their goods over the Internet has surged with nearly a quarter reporting this amount of activity. This is four times the number of companies that reported such Internet sales a year ago. Manufacturers’ interest parallels to some extent that of consumers who are also increasingly using the Internet for shopping to cut costs and simplify purchasing.
  As e-commerce continues to impact the environment in which organizations conduct business, manufacturers are increasingly realizing the ways they can benefit by transforming aspects of their traditional business operations into e-business. Market pressures, competition, the degree to which technology is readily adaptable, and numerous constraints and other issues are affecting how organizations within different segments of the servant industry are developing and implementing e-commerce objectives and achieving results.[7]~[8]
The dangdang bookshop has focused primarily on best practices, marketing initiatives and e-commerce; this initiative will help it take advantage of opportunities. The new measures are aimed at assisting the shop to diversify their products, develop niche markets and increase their global competitiveness. A key element of this strategy is to encourage. “We will consult with the industries in implementing the initiative to ensure that it is responsive to their needs.” said the Dangdang bookshop manager.
Executives of the shop are using e-commerce to improve efficiency and thereby reduce costs. To achieve this objective, the shop is deploying e-commerce in the back-office areas of purchasing, logistics and human resources where it can be used to automate transactions improve workforce productivity and provide a cost-effective platform for cross-company collaboration. Executives predict that participation in these exchanges will double over the next three years. Initially, gains will come from improved process automation and purchasing control; in the longer term, greater benefits are expected to come from collaboration that enables improvements in product kind, demand forecasting and management.
The dangdang bookshop is managed in the modern mode. Also the shop introduced into management ideology of print and issue industry overseas. And it gains a durable development.
Then what strategic initiatives were adopted by the shop to promote their goods? And why was it can obtain so big achievement?
Now, let us look back on the course of the development of dangdang bookstore:
The landmarks of Dangdang bookstore:
time Items
in 1997 The company is founded in 1997, engaging in collecting and distribution.
in November 1999 The net address is beginning to run
in July 2000 Dangdang took part in book fair in Hong Kong, and since then, it is well-known all over the world.#p#分页标题#e#
in October 2000 Dangdang attain the title “the best shopping net”
in November 2000 Dangdang diminished in price in order to redound upon the support of the customers and the price is low unprecedented.
in June 2001 Dangdang opened a net shop of video
in July 2001 The quantity of visiting daily is over five million (unique visitor), and it became the busiest net shop.
in September 2001 The president of dangdang went to Hong Kong to comment on program to meet the invitation of BBC of England

Tell us what do you want电子商务英文dissertation范文（有留学生dissertation代写组提供）
Please provide information in detail as possible as you can, in order to look for what you need and inform you as soon as possible.
 
The first step(two steps in total): choose the species of the shop what you want
• books • VCD
• DVD

• CD
• software
• games

•magazines •exquisite shops in fashion • cards    
Notes: dot the name above of different kinds, and enter the interface accordingly.
 For example, if you want to buy a book, you should dot the first item and enter, and continue to look for the book you need according to the guidance given.
The guide to the new customers: the demonstration of the steps for shopping
Step 1: The process of submitting order form as below in the network:
Step 2: Choose and buy commodity
Step 3: Put it into the shopping vehicle
Step 4: Register and enroll
Step 5: Fill in the information of consignee
Step 6: Choose the mode of delivering goods and payment
Step 7: Submit the order form

2.3 Facilitators and inhibitors of the adoption of e-commerce

The electronic markets hypothesis posits that IT reduces coordination costs between suppliers and buyers, leading to the predominance of market-based forms of economic organization (Malone, et al., 1987). The primary drivers of this move are advanced communication technologies such as the Internet, which provide a technological platform that reduces information search costs. In this environment, a large number of products and suppliers can be eva luated by buyers in order to make well-informed decisions, which may result in unbiased electronic markets.
However, other IS researchers point out that, despite the existence of information and communication technologies, some industries which were expected to move to electronic markets have not done so. Possible explanations have emerged to explain this apparent contradiction, including the move-to-the-middle hypothesis and the risk-augmented transaction cost theory. On the other hand, Malone, et al. (1987, p. 484) recognize that the EMH leaves other important forces aside, such as stock prices, antitrust regulations, and interest rates. We propose a theoretical framework that aims to understand these forces. We will explain how IT favors or inhibits a move to unbiased markets. In this way, we hope to create valuable insights on the dynamics of market structure transformation in the presence of IT. [6]#p#分页标题#e#
  The factors identified as prohibiting adoption of e-commerce technologies include a lack of perceived benefits, a lack of time, and prohibitive costs. External pressure to adopt the technologies by industry partners is present to a point, although the owner stated that "we have resisted this so far". Costs of setting up the technology given the current lack of information technology systems and processes, and their inexperience, is particularly important to this owner. He stated that "We're just not ready I suppose. It's like giving up smoking, when you're ready you do it", and adds, "Costs in terms of return on investment is not there for small traders". This participant perceived little benefit in adopting e-commerce technologies believing that because they are a small operation "the need isn't there at the present time. The return is not sufficient enough for us to do it". [5]

2.4 New strategic initiatives 

For many manufacturers, e-business is increasingly a consumer service process, with supply chain management a second-place priority. The number of manufacturers selling 6 percent or more of their goods over the Internet has surged with nearly a quarter reporting this amount of activity. This is four times the number of companies that reported such Internet sales a year ago. Manufacturers’ interest parallels to some extent that of consumers who are also increasingly using the Internet for shopping to cut costs and simplify purchasing.
  As e-commerce continues to impact the environment in which organizations conduct business, manufacturers are increasingly realizing the ways they can benefit by transforming aspects of their traditional business operations into e-business. Market pressures, competition, the degree to which technology is readily adaptable, and numerous constraints and other issues are affecting how organizations within different segments of the servant industry are developing and implementing e-commerce objectives and achieving results.[7]~[8]
The dangdang bookshop has focused primarily on best practices, marketing initiatives and e-commerce; this initiative will help it take advantage of opportunities. The new measures are aimed at assisting the shop to diversify their products, develop niche markets and increase their global competitiveness. A key element of this strategy is to encourage. “We will consult with the industries in implementing the initiative to ensure that it is responsive to their needs.” said the Dangdang bookshop manager.
Executives of the shop are using e-commerce to improve efficiency and thereby reduce costs. To achieve this objective, the shop is deploying e-commerce in the back-office areas of purchasing, logistics and human resources where it can be used to automate transactions improve workforce productivity and provide a cost-effective platform for cross-company collaboration. Executives predict that participation in these exchanges will double over the next three years. Initially, gains will come from improved process automation and purchasing control; in the longer term, greater benefits are expected to come from collaboration that enables improvements in product kind, demand forecasting and management.#p#分页标题#e#
The dangdang bookshop is managed in the modern mode. Also the shop introduced into management ideology of print and issue industry overseas. And it gains a durable development.
Then what strategic initiatives were adopted by the shop to promote their goods? And why was it can obtain so big achievement?
Now, let us look back on the course of the development of dangdang bookstore:
The landmarks of Dangdang bookstore:
time Items
in 1997 The company is founded in 1997, engaging in collecting and distribution.
in November 1999 The net address is beginning to run
in July 2000 Dangdang took part in book fair in Hong Kong, and since then, it is well-known all over the world.
in October 2000 Dangdang attain the title “the best shopping net”
in November 2000 Dangdang diminished in price in order to redound upon the support of the customers and the price is low unprecedented.
电子商务英文dissertation范文（有留学生dissertation代写组提供）in June 2001 Dangdang opened a net shop of video
in July 2001 The quantity of visiting daily is over five million (unique visitor), and it became the busiest net shop.
in September 2001 The president of dangdang went to Hong Kong to comment on program to meet the invitation of BBC of England