Paper代写范例：Handicraft business in the UK

Paper代写范例-英国的手工艺品业务。本文是一篇留学生paper写作范文，主要内容是讲述本报告旨在研究和编制英国手工艺品企业的商业计划。本商业计划涉及当地和全球层面的可行性分析、想法产生和行业分析，以了解市场和商业因素。还进行了市场分析，主要通过二级来源来了解英国市场对手工艺品的潜在需求以及客户在该行业寻找的趋势。在分析了需求后，对业务进行了技术分析。下面就一起来看一下这篇Paper代写范例的具体内容。

INTRODUCTION

引言

The objective of this report is to study and prepare the business plan for a handicraft business in UK. This business plan deals with the feasibility analysis, idea generation, and industry analysis at both the local and global level to understand the market and business factors.

本报告旨在研究和编制英国手工艺品企业的商业计划。本商业计划涉及当地和全球层面的可行性分析、想法产生和行业分析，以了解市场和商业因素。

The market analysis is also done, primarily through the secondary sources to capture the potential demand of handicrafts in the UK market and the trends which the customer are looking for in this industry. After analyzing the demand, the technical analysis was done for the business.

还进行了市场分析，主要通过二级来源来了解英国市场对手工艺品的潜在需求以及客户在该行业寻找的趋势。在分析了需求后，对业务进行了技术分析。

For the success of any business, it is necessary that the idea or the basis of the plan should be strong. But it is also imperative that the plan should take into account a true picture of financials to have a strong foundation on which the business can be built upon. Therefore in the report, a detailed preparation of cash flow analysis, profitability analysis and the expected expenditure in the business has been taken care of. The report has taken into consideration the risk factor also which the business needs to consider before commencing on the work.

为了任何企业的成功，计划的理念或基础都必须牢固。但同样重要的是，该计划应考虑到财务的真实情况，以便为业务的发展奠定坚实的基础。因此，在报告中，详细编制了现金流分析、盈利能力分析和业务预期支出。该报告还考虑了企业在开始工作前需要考虑的风险因素。

Handicraft is a business which needs not only financial capital but also human capital and it is necessary that skilled labour is available in plenty. The attrition rate is low in this industry provided they are provided with adequate support and wages. In the report I have tried to touch upon that issue as well. Also the manner in which the products would be sold and promoted in the market would be taken care of. We would not be opening our own stores for now and would be selling on to other retailers. However the idea of opening the stores is not discarded as whole for now and would be seen as an option at a later stage in the life of the business. Heavy spending is planned to promote the products in the initial phase of the business and various media vehicles would be tried upon to promote the products well in the market. The business as of now focusing primarily on the UK market and later on in the later stage, the business can be expanded further.

手工艺品不仅需要金融资本，还需要人力资本，大量的熟练劳动力是必要的。只要他们得到足够的支持和工资，这个行业的流失率就很低。在报告中，我也试图提及这个问题。此外，还将考虑产品在市场上销售和推广的方式。我们现在不会开自己的店，而是将产品卖给其他零售商。然而，开设门店的想法目前并没有被完全抛弃，而是被视为企业生命后期的一种选择。计划在业务初期投入巨资推广产品，并尝试使用各种媒体工具在市场上推广产品。截至目前，该业务主要集中在英国市场，稍后在后期阶段，该业务可以进一步扩展。

Handicraft Industry

手工业

The handicraft industry is one of the most productive sectors in the economy. The reason being that this sector not only uses the raw materials but also give employment opportunities to a number of people. Thus not only financial capital and raw material is employed but also a lot of human capital is also used in this business.

手工业是经济中生产力最高的部门之一。原因是该行业不仅使用原材料，还为许多人提供了就业机会。因此，这项业务不仅使用了金融资本和原材料，还使用了大量人力资本。

According to United Nations Educational, Scientific and Cultural Organization (UNESCO) International Symposium on “Crafts and the International Market: Trade and customs codification”, Manila, Philippines, October 1997.

根据联合国教育、科学及文化组织（教科文组织）1997年10月在菲律宾马尼拉举行的“工艺品与国际市场：贸易和海关法典编纂”国际研讨会。

Handicrafts can be defined as products which are produced either completely by hand or with the help of tools. Mechanical tools may be used as long as the direct manual contribution of the artisan remains the most substantial component of the finished product. Handicrafts are made from the raw materials and can be produced in unlimited numbers. Such products can be utilitarian, aesthetic, cultural, artistic and may have a social, religious and symbolic significance.

手工艺品可以定义为完全手工或借助工具生产的产品。只要技工的直接手工贡献仍然是成品的最重要组成部分，就可以使用机械工具。手工艺品是由原材料制成的，可以无限量地生产。这些产品可以是实用的、美学的、文化的、艺术的，并且可能具有社会、宗教和象征意义。

Industry Analysis

行业分析

UK has been a country with a rich and diverse culture. Lot of migrant population also resides in various parts of the country. It is because of this that handicraft industry has played an important role in this country. The industry provides economic advantage much because of the demand from various strata of the population.

英国是一个文化丰富多样的国家。许多移民人口也居住在该国的各个地区。正因为如此，手工业在这个国家发挥了重要作用。该行业提供了经济优势，很大程度上是因为来自不同阶层人口的需求。

Handicrafts have always attracted people much because of their cultural importance and it crosses barriers too. The customers in any market look for handicrafts from not only the local market but also from the other countries. Therefore both the cultural and financial values are attached to this industry. This industry by its mass and production scale lies in the middle class as not much finance and manufacturing facilities are needed in this business. The industry is decentralized and is labour intensive. Not many players fight in this market and only small players operate in this area. The sector employs a lot of people and thus acts as a medium of employment for lot of people. The sector has seen an increase in growth much due to the fact that people have been more open to the culture of other countries and are accepting it more often. The era of globalization has helped in the revival of this industry not only in the UK market but also in other markets too.

手工艺品总是因为其文化重要性而吸引着人们，它也跨越了障碍。任何市场的顾客都会从当地市场和其他国家寻找手工艺品。因此，这一产业具有文化和金融价值。该行业的大规模生产规模属于中产阶级，因为该行业不需要太多的金融和制造设施。该行业分散且劳动密集。没有多少玩家在这个市场上战斗，只有小玩家在这个领域运营。该行业雇佣了很多人，因此成为了很多人的就业媒介。该行业的增长速度加快，很大程度上是因为人们对其他国家的文化更加开放，并更经常地接受它。全球化时代不仅有助于该行业在英国市场的复兴，也有助于其他市场的复兴。

Classification of Handicrafts Industry

Handicraft products can be distinguished into the following:

手工艺品行业分类

手工艺品可分为以下几类：

1.Metal ware

金属器皿

2.Wood ware

木制器皿

3.Hand printed textiles

手工印花纺织品

4.Embroidered and crocheted goods

刺绣和钩编商品

5.Shawls

披肩

6.Carpets

地毯

7.Embroidered goods

刺绣商品

8.Bamboo products

竹制品

9.Zari goods

扎里商品

10.Earthenware and jute products

土制品和黄麻制品

11.Miscellaneous handicrafts

杂项手工艺品

SWOT Analysis of Handicraft Industry

手工业SWOT分析

Strengths

优势

·Market is diversified and has huge potential

·市场多元化，潜力巨大

·Presence of large product variety because of various cultures

·由于不同的文化，产品种类繁多

·Low capital investment

·低资本投资

·Flexibility in production of goods as per market demand

·根据市场需求灵活生产商品

·Low barriers to the entry of new players

·新玩家进入门槛低

·Products sold are high value ones and have diversified usage

·销售的产品价值高，用途多样

Weakness

弱点

·Lack of coordination between government bodies and companies

·政府机构与公司之间缺乏协调

·Inadequate information on the current market trends

·关于当前市场趋势的信息不足

·Lack of skilled labour

·缺乏熟练劳动力

Opportunities

机会

·Development of domestic tourism sector which helps in boosting sales.

·国内旅游业的发展有助于提高销售额。

·Usage of internet and other technologies in boosting the market potential

·利用互联网和其他技术提升市场潜力

·Rising demand because of people becoming more open to cultures

·由于人们对文化越来越开放，需求不断增加

Threats

威胁

·Lack of branding opportunities in this sector

·该行业缺乏品牌推广机会

·Threats from the developing countries like India and China in terms of resources

·来自印度和中国等发展中国家的资源威胁

Business Proposition

商业主张

We would be dealing in the limited set of handicraft industry as many products come under its purview. Our company would serve the needs of the customers in only the wooden handicrafts market. The reason for choosing this is that in UK market these products are used almost in every home. Products like decorative chairs, desks, beds, sofas which are made by hand are seen as high value products in the market as customers look for something different. Particularly for the UK customer, they need products which not only serve their functional purpose but also add something extra. It is with this that we plan to enter in this industry with this specific set of products.

我们将从事有限的手工业，因为许多产品都在其管辖范围内。我们公司只在木制工艺品市场上满足客户的需求。之所以选择这种产品，是因为在英国市场上，这些产品几乎在每个家庭中都有使用。手工制作的装饰椅、桌子、床、沙发等产品在市场上被视为高价值产品，因为客户正在寻找不同的东西。特别是对于英国客户来说，他们需要的产品不仅能满足他们的功能目的，还能增加一些额外的东西。正是凭借这一点，我们计划以这套特定的产品进入这个行业。

Wooden handicrafts refer to a wide range of wooden items carrying utilitarian and artistic value that are made by hand o with the use of simple tools. They are made by unmatched workmanship, have fine designs and have subtle elegance. The products require low capital investment to manufacture. The wooden handicraft sector provides a high ratio of value addition and has emerged as one of the major sources of foreign exchange in the country too.

木制工艺品是指用简单的工具手工制作的一系列具有实用性和艺术价值的木制物品。它们采用无与伦比的工艺，设计精细，优雅含蓄。这些产品的制造需要低资本投资。木制手工业部门提供了很高的增值率，也已成为该国外汇的主要来源之一。

Market Analysis

市场分析

1.Majority of the current players in the market deal in almost all the product categories in the wooden handicraft industry.

1. 目前市场上的大多数参与者几乎经营木制手工业的所有产品类别。

2.Retailing is not done by them and they deal in mostly the production part. They have retailing contracts with other partners which help them sell the products

2.零售不是由他们完成的，他们主要负责生产部分。他们与其他合作伙伴签订了零售合同，帮助他们销售产品

3.Monthly production units are majorly in the range of thousands of units for all the products combined

3.所有产品的月产量大多在数千台之间

4.Wooden and glass handicrafts are majorly in demand in the UK market.

4.英国市场对木制和玻璃工艺品的需求很大。

5.Inventories are usually kept low as these products are sold and produced in lower units in the market.

5.库存通常保持在较低水平，因为这些产品在市场上以较低的单位销售和生产。

6.Almost all the players in the market hire the labor at a contractual basis rather than on a permanent basis.

6.市场上几乎所有的参与者都是在合同的基础上雇佣劳动力，而不是在永久的基础上。

7.Many of the players take the route of exhibition to promote their products to the customers.

7.许多玩家采取展览的方式向客户宣传他们的产品。

8.These products are high margin products as they are mainly value based ones. Hence high margin and medium volume is generally the trend in the industry

8.这些产品是高利润产品，因为它们主要是基于价值的产品。因此，高利润和中等产量通常是该行业的趋势

Competition

竞争

The following players currently operate in the market and sell wooden handicrafts in the market.

以下玩家目前在市场上经营，并在市场上出售木制工艺品。

1.World Art and Crafts Ltd.

1.世界工艺美术有限公司。

2.Java Art

2.Java艺术

3.Elements Ltd.

3.Elements有限公司。

Demand Analysis and Forecasting

需求分析与预测

During our study we also analysed the demand pattern for the various products in the wooden handicraft market and it came to around 50000 units per month on approximation. There is a demand supply gap in the market as according to our supply the current players in the market are able to provide close to 30000 units only. Hence we consider a huge potential to be catch up in the market.(Boseley,2009)

在我们的研究中，我们还分析了木制工艺品市场对各种产品的需求模式，大致每月约为50000件。市场存在供需缺口，因为根据我们的供应情况，目前市场上的参与者只能提供近30000台。因此，我们认为在市场上有巨大的赶超潜力。

The market is growing closely at an annual rate of 15%. Hence it is decided that the capacity would be initially 60% for the first year and then it will grow accordingly.

该市场正以每年15%的速度快速增长。因此，决定第一年的产能最初为60%，然后相应增长。

Marketing Channel

营销渠道

As mentioned before, our business involves only manufacturing the products. Therefore we would use a network of retailers called partners to sell our products in the market. These would be mainly big retailers like WalMart, Tesco etc.

如前所述，我们的业务只涉及生产产品。因此，我们将使用一个名为合作伙伴的零售商网络在市场上销售我们的产品。这些主要是沃尔玛、乐购等大型零售商。

Strategic Marketing Plan

战略营销计划

Wooden handicraft particularly the furniture part is an unbranded commodity and hence manufacturers generally do not have to spend too much on the promotional part. It is better for them to increase the margin given to the retailers so that they push the company product more in front of the customers.

木制工艺品，尤其是家具部分是无品牌商品，因此制造商通常不必在促销部分花费太多。他们最好增加给零售商的利润，这样他们就可以把公司的产品更多地推向顾客面前。

However in order to differentiate our offering and to capture the customer base, it is necessary to have a basic strategic marketing plan. The following would be the strategies used by us:

然而，为了使我们的产品与众不同并赢得客户群，有必要制定一个基本的战略营销计划。以下将是我们使用的策略：

·Steady supply with timely delivery to fulfill the demand in the market thereby providing products with high quality·供应稳定，交货及时，满足市场需求，从而提供高质量的产品

·Products would be given emphasis on the design front. Designs would be based on several themes

·产品将重点放在设计方面。设计将基于几个主题

·Orders would also be taken online from the customers apart from being available in the retail

·除了在零售店可以买到订单外，还可以在网上从客户那里获得订单

The company plans to both manufactures the products locally in the UK market as well as import some of it from the Indian market. Indians play a vital role in UK both in terms of trade and demographics and thus there is a market to serve the Indian community.

该公司计划在英国市场本地生产产品，并从印度市场进口部分产品。印度人在英国的贸易和人口统计方面都发挥着至关重要的作用，因此有一个为印度社区服务的市场。

The other reasons to source the products from India are:

从印度采购产品的其他原因是：

The demand for Indian wooden handicrafts is evergreen. It is both difficult for the labour in UK to produce these handicrafts as the design in Indian art work is quite intricate. Hence it is decided that some portion of our products would be sourced directly from the Indian producers, mainly based in states like Rajasthan and Madhya Pradesh.

对印度木制工艺品的需求是常青树。英国的劳动力很难制作这些手工艺品，因为印度艺术作品的设计相当复杂。因此，我们决定部分产品将直接来自印度生产商，主要位于拉贾斯坦邦和中央邦等邦。

Indian being a developing country, both the labour and raw materials are quite cheap as compared to other developed countries. Hence it makes sense to outsource some of the production work.

印度是一个发展中国家，与其他发达国家相比，劳动力和原材料都相当便宜。因此，将部分生产工作外包是有意义的。

Indian artisans are well known around the world. British make a major portion of the people visiting India every year and hence they come in contact with Indian art and culture too. Thus getting products from market like India helps in understanding the customer taste and keep the product portfolio up to date.

印度工匠在世界各地都很有名。每年访问印度的人中，英国人占很大一部分，因此他们也接触到了印度的艺术和文化。因此，从印度等市场获得产品有助于了解客户的口味，并使产品组合保持最新。

Some of the Indian players which have been shortlisted and considered for sourcing of the products are as follows:

入围并考虑采购产品的一些印度公司如下：

Khan Arts India

可汗艺术印度

Madnik International

Madnik International

Goyal India

Goyal印度

Indus Trade

印度河贸易

Handmade Crafts

手工工艺品

Antiquity Handicrafts

古董手工艺品

All the products in the portfolio would be sourced from these six major exporters in India. These players have been selected after thorough search of their business and their financials. They enjoy good reputation in the Indian market and also export to other players in different countries. It is decided to have business with six players as it will help us diversify our risk and help us maintain a steady flow of products from India. These players are from different parts of the country and thus the products served by them would have different designs as India being a vast country has many sub cultures which attract many people worldwide.

投资组合中的所有产品都将来自印度的这六个主要出口商。这些参与者是在对其业务和财务状况进行彻底搜索后选出的。他们在印度市场享有良好的声誉，也出口到不同国家的其他玩家。它决定与六家公司开展业务，因为这将帮助我们分散风险，并帮助我们保持来自印度的稳定产品流。这些玩家来自印度的不同地区，因此他们提供的产品将有不同的设计，因为印度是一个幅员辽阔的国家，有许多亚文化，吸引了世界各地的许多人。

Technical Analysis

技术分析

Wood carving is a time consuming process as craftsmen take time to make every piece. The process may take a week to months depending upon the level of intricacy in the design. The process use a lot of different tools also like saw, lathes, drills, chain saws etc.

木雕是一个耗时的过程，因为工匠们需要时间来制作每一件作品。根据设计的复杂程度，这个过程可能需要一周到几个月的时间。这个过程使用了很多不同的工具，如锯、车床、钻头、链锯等。

Machinery Involved

涉及的机械

The following machinery would be used by the workers in the business:

以下机器将供企业工人使用：

1·Chemical treatment plant

1·化学处理厂

2·Seasoning plant

2·调味厂

3·Surface planner

3·曲面规划器

4·Grinder

4·研磨机

5·Driller

5·司钻

6·Gaze machine

6·凝视机

7·Sanding machine

7·砂光机

Structure and Civil Work

结构和土建工程

Labour Requirements

劳动力要求

Handicraft is a labour intensive product and thus a lot depends on the kind of labour employed.

手工艺品是一种劳动密集型产品，因此在很大程度上取决于所雇佣的劳动力类型。

Financial Analysis

财务分析

Basic Assumptions underlying the financial projections

财务预测的基本假设

·The construction period will last one year

·建设期为一年

·The company would work 365 days a year

·这家公司一年365天都在工作

·The expected capacity utilization will be 60% in first year, 65% in second year and the increment based on past performance.

·第一年的预期产能利用率为60%，第二年为65%，增量基于过去的业绩。

·The term loan would be re-paid in 14 equal half-yearly installments. The interest rate on the outstanding term loan would be 12%

·定期贷款将分14次等额半年分期偿还。未偿还定期贷款的利率为12%

·The bank finance for working capital will cost interest rate 12%

·流动资金的银行融资将花费12%的利率

·The depreciation rates for company law purpose would be

·公司法规定的折旧率为

·Building 3.34%

·建筑3.34%

Plant and Machinery 8%

厂房和机械8%

Misc fixed assets 5%

其他固定资产5%

·The suppliers for raw material would provide credit for 15 days

·原材料供应商将提供15天的信贷

·The salvage value is assumed to be 5% of fixed assets.

·残值假定为固定资产的5%。

Sales Forecast

销售预测

Sales Forecast (units)

销售预测（单位）

Year20102011 2012

2010年至2011年至2012年

Units95001200015000

单位95001200015000

Conclusion

结论

The business plan has been prepared keeping in mind all the factors and taking financials to the best of the present picture. It is therefore expected that the actual outcome would represent the true picture of this outlined plan.

商业计划的制定考虑到了所有因素，并使财务状况达到目前的最佳状态。因此，预计实际结果将代表这一概述计划的真实情况。

Finally, my personal interest in this field will lead to establish my own business. These will result in successful and sustainable business.

最后，我个人对这个领域的兴趣将导致我建立自己的企业。这些将带来成功和可持续的业务。

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