Chinese family business is an important part of national economic development, after decades of development and expansion; it has made important contributions to the economic and social development. But with the increase, the changing social environment of the degree of economic globalization, so that the family business in the development of the national economy has also been a considerable degree of influence, especially gaps in production and operation management of more and more obvious, and serious hindered the development of family business. Compared to the developed countries of the family business, Chinese family business founded mostly there a short time, the development of small scale, backward technology development characteristics significantly; resulting in society's view of the family business is "the rich, but three generations." Therefore, to carry out research on the sustainable development of family business, it has a very important theoretical value and practical significance.#p#分页标题#e#
Thesis of the main problems existing in family enterprise starting, selected two typical family business success at home and abroad as the research object, analyzes the reason of such a successful family business development, and Shanghai Chong Jia companies in specific case study and put forward specific initiatives path and our family enterprise for sustainable development. Thesis mainly from the following aspects:
(1) Based on the domestic and foreign large number of documents inspection and analysis make a comprehensive sort of the development situation at home and abroad about the family business and sustainable development. Also the author takes the multiple dimensions of the results of previous studies were reviewed to identify the topic of this article foothold.
(2) Based on the selection theory of sustainable development, in terms of economic theory of sustainable development, ecological theory, and transaction cost theory and principal-agent theory, the thesis has laid a theoretical foundation.
(3) Combined for the Development of family business situation and problem analysis, the sustainable development of family enterprises should be based on its current development status and existing problems of analysis, and to focus on "Sustainable Development "the themes. No profound analysis of the problems the family business, it is difficult to find the impact of "sustainable development" a variety of factors.
(4) Papers selected domestic and foreign Wahaha Group Samsung Electronics as a typical case of the success of the family business at home and abroad to conduct a careful analysis. History tells us, the road of development of successful family businesses can become an important reference for Chinese Family Enterprises. Papers from the family business strategic positioning, marketing strategy, human resources management, corporate culture and diversification strategy five levels start on the path of sustainable development of family enterprises in-depth discussion and research for the sustainable Family Enterprise development of substantive reference.
(5) paper from a strategic positioning, marketing strategy, human resources management, corporate culture and diversified development strategy which set out five areas, a profound analysis of the factors affecting the sustainable development of family enterprises, put forward how our family business from a sustainable development starting, select the correct development path is essential.
(6) Shanghai Chong Jia-tech Co., Ltd. as a family business, has experienced start-up, construction, development of the three periods analyzed its successful side, is that the enterprises to seize the strategic positioning, marketing strategy, human resources management, enterprise culture and diversified development strategy of this development path. Papers from Shanghai Chong Jia Development Co. reality, puts forward some countermeasures for sustainable development of China's science and technology family business.#p#分页标题#e#
Thesis formed the following conclusions:
1) Most of our family business in science and technology is still in the family business "of entrepreneurship," and the initial stage of "growing" of its governance structure and the need to constantly improve the system of property rights. To ensure the sustainable development of such enterprises, the urgent need to continue to reform and innovation.
2) in the initial stage of scientific and technological challenges faced by family businesses and more opportunities for small, and at any time may be eliminated, so the establishment of the strategic positioning, marketing strategy, human resources management, corporate culture and diversification path of development, the enterprise survival and development have a decisive influence, proved to be effective.
3) With the development of science and technology to grow the family business, family business founders should take the initiative to establish a sound scientific authorization system. Since the family business in which time, location, industry, the scale of development, in which the different stages of development and business background, and its enterprise management system and thus also differ, from the reality and blindly applied in the form of a modern enterprise system, is not conducive to family sustainable development of enterprises.
This thesis has two innovations:
1) Select the paper case study method, two typical cases a careful detailed analysis, and as a starting point, carried out on the path of sustainable development of science and technology research family business, is in the process of selection of a new explore.
2) research papers presented from a strategic positioning, marketing strategy, human resources management, corporate culture, the development path of the industry diversified development, the establishment of a set of characteristics of both high-tech enterprises and family businesses to implement a modern enterprise system has practical value management, which is the sustainable development of family enterprises in carrying out the first time.
Papers still need to continue to study the content, there are two main aspects:
One of the family's enterprises are part of the private economy, but the country's economic development, employment market and social stability and other issues have brought a greater impact. Due to the current problems encountered in the development of the family business is very obvious and prominent, although the paper presents a path of sustainable development measures for some families, but for the future direction of the family business, development and transformation of how the modern enterprise system development problem, we will still need to conduct in-depth analysis and research.#p#分页标题#e#
Second, technology development has a decisive influence on the development of the family business, but how to further enhance the core competitiveness through technology development of family business, family business to ensure sustainability in social and economic development. Thesis research still needs to continue.
Key words: family business; sustainable development; strategic positioning; Corporate Culture