英国伍尔弗汉普顿大学传媒学留学生本科课程作业格式范文-The discussion of corporate socia

英国伍尔弗汉普顿大学传媒学留学生本科课程Essay格式范文-The discussion of corporate social responsibility

您需要定制的dissertation具体信息如下：
dissertation题目：After defining the nature of the contemporary corporation Freeman and Liedtka (1991) conclude that there is no need for the existence of CSR. Explain and discuss the arguments that underpin this view (be critical). Refer to current cases or events to back up your view.
dissertation语言：英语dissertation English
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dissertation专业：传媒
字数：1800
学校国家：英国
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您的学校：University of wolverhampton
dissertation用于：BA Term Paper 本科课程essay
截止日期：2010-12-10
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参考文献格式：havard
参考文献数量：4—6

1 introduction
It was American scholar Oliver Sheldon who first put forward the concept corporate social responsibility (CSR for short). The concept refers to a form of corporate self-regulation integrated into a business model. By considering CSR, enterprises should not only consider their own financial and http://www.ukthesis.org/Thesis_Writing/ operating conditions but also think about relevant society and natural environment. The term “corporate social responsibility” came into common use in the early 1970s. At that time, many multinational corporations formed. From international experience, corporate social responsibility was put forward in order to solve the contradiction between capitals and the public. It is for solving the contradiction between business and consumers. Considering this, enterprises’ top priority is to innovating and producing.

Frynas, J. G(2009 p 45-47) argues that It should be the inventor of material wealth of our society. In addition, it should also provide us emotional material. Generally speaking, there is no doubt that corporate social responsibility plays a significant role in our modern society. But everything has two sides. Especially now it is a time that the society is developing beyond our expectation. Should we still hold the opinion that corporate social responsibility is imperative and we all should take it seriously
According to R.Edward Freeman and Jeanne Liedtka (1991.p92-98), corporate social responsibility is no longer a useful concept. In their article corporate social responsibility: a critical approach- corporate social responsibility no longer a useful concept, they gave some reasons. In this capitalism, corporation social responsibility cannot address all the things in human society. It is better for us to require government to handle the problems rather than calling on corporation social responsibility.

2 The contemporary economy environment
As we all know, the world now is developing rapidly. Everything updates fast and sometimes it is even beyond our expectation. As an important part in our world, economy is changing day and night. Economy environment is also changing faces around the clock. The trend of economic globalization is strengthening day and night. An increasing number of organizations and companies have been established since the pace of human civilization accelerating. Among these organizations and companies, there are many giant multinational corporations. With the development of transport and science technology, we can do many things easily. For instance, we can drive our fond all over the world. We can arrive anywhere within a little time. All these are reasons for the establishment of multinational corporations. There are so many corporations. Just imagine what kind of acute competitions these corporations may face.#p#分页标题#e#

Besides, there are not only multinational corporations but also many home corporations. They all participate in the acute competitions. In addition, today’s competitions ways are in high level. They no longer used tools as before. Nowadays, corporations take part in the worldwide acute competitions with high science and technology, which make it more efficient. We all know that if you want to go further, you should try your best to strengthen your competitive ability. In today’s world, coalition is an imperative way. Corporations get together and joint each other, which is in order to make them stronger and have more power. Especially those giant corporations, including multinational corporations and home corporations are more likely to joint other corporations. On one hand, in this way, they make use of their own advantages and strengths, which bring profit for others. On the other hand, they also obtain profit through other corporations. They share and they win. Here takes AT&T for example. AT&T is a telecom giant in North American. Last year, it posited a new company brand and opened a new logo and name of the product. The company was going to cooperate with General Electric, which is top 500 in the world. It implies that with good companions, people will go further. But if you do not feel like cooperating with others, you will have a long time to go and whether you will get the end is really uncertain. Nowadays, we value profits. It is a time of efficiency and profit. If a corporation cannot earn enough net profit, it will not go too far.
3 Critical discussion of CSR in such economic environment

We have known something about corporate social responsibility and the contemporary economy environment. Then can we draw a conclusion that whether corporations should pay attention to it seriously. Corporate social responsibility is good to corporations or bad to it? Now let us discuss it. Generally speaking, corporate social responsibility is of great importance in our modern society. This is because taking corporate social responsibility contributes to solve the employment issues, which benefit the whole society. Besides, if a corporation takes the responsibility of corporate social responsibility, it will help to protect resources and environment and achieve sustainable development. Even Freeman later recognized the emerging importance of ethics in business and argued that it is not possible to deal with CSR and business ethics in isolation. Last but not least, corporate social responsibility also helps to alleviate the gap between the rich and the poor. http://www.ukthesis.org/Thesis_Writing/ It benefits eliminating the hidden dangers of social instability. All in all, in these aspects, corporate social responsibility is good for the whole society. But it is really true and cannot be changed? Frankly, it is not. It is obvious that taking the responsibility of corporate social responsibility is increasing the burden of corporations. They may have suffered a lot in the worldwide acute competitions, they cannot undertake more things. Besides, it will cause a lot of problems. For instance, corporations which take the responsibility of corporate social responsibility and which do not may get into the illicit competition, which can do harm for the whole society. Actually, nothing is absolute and perfect. We should think of both the advantages and disadvantages of corporation social responsibility.#p#分页标题#e#