教你写高分Marketing essay范文拆解｜优客网ukthesis

很多在英国留学的同学，一碰到商科的Marketing Essay（市场营销论文）就头疼。尤其是遇到那种需要结合实地背景、做市场调研的题目，更是无从下手。

别慌！今天咱们优客网ukthesis——作为一个拥有26年的论文代写平台，见过太多留学生在赶Due时的崩溃瞬间了。为了帮大家理清思路，我们特意拿出一篇经典的商科高分范文：《珊瑚集团（Café de Coral）在朴茨茅斯的市场扩张分析》，用大白话带你逐段拆解。

无论你是想自己找找灵感，还是急需靠谱的essay代写、Assignment代写导师来救场，这篇拆解绝对能帮到你。

第一步：引言（introduction）怎么写才能抓住眼球？

写文章开头，千万别绕弯子，直接点明你的研究对象、地点和目的。大家先看看这篇范文的原文是怎么写的：

 Chinese fast food restaurant was more and more popular in the world. With the people would like to consume in Chinese fast food restaurant, more and more Chinese fast food restaurant was built in Portsmouth. Café de Coral group is the largest Chinese Fast Food restaurant group in Hong Kong and in the world. Though more and more Chinese fast food restaurant was built in Portsmouth, Café de Coral group has not tried to expand their market there. This project aims to forecast whether there is an opportunity for Café de Coral expands their market in Portsmouth through Data collection method. Since we focus on how Café de Coral Group can expand their market in Portsmouth, we should firstly survey the development situation of Chinese restaurant in Portsmouth. A questionnaire survey has been made to find out factors relevant to a successful expansion. The result suggests that there may be an opportunity for Café de Coral group expands their market in Portsmouth and suggestions will be given to its expansion.

导师大白话解析：你看，这段话说得非常明白。大背景是中式快餐在英国朴茨茅斯很火，但香港快餐巨头“大家乐（珊瑚集团）”还没打入这个市场。所以这篇研究就是要通过发问卷，看看他们有没有机会进来。如果你在构思这种切入点的时候脑子一片空白，平时也可以多咨询一下专业的代写留学生论文辅导，老手们一两句话就能帮你把框架搭起来。

第二步：文献综述与背景交代（literature review）

做商业分析，不能上来就硬写，你得把这家公司的底细和行业大背景交代清楚。

 Fast food, it means meals pre-prepared can be quickly available to customers... Chinese fast food restaurant is more and more popular in the world. This is an interesting phenomenon. Modern Chinese fast food reflects the integration of western fast food standardized management, but also keeps the characteristics of nutrition of traditional Chinese food style...

Café de Coral Group (0341) is the largest Chinese Fast Food restaurant group in Hong Kong and in the world with a French-sounding name. Founded in 1968, the Café de Coral group opened its first Café de Coral restaurant in the Causeway Bay district of Hong Kong in 1969. Café de Coral (2012) operates over 100 locations in the Hong Kong region and 24 locations in Mainland China. With over 330 outlets in Asia Pacific region, and over 200 quick-service restaurants in North America...

导师大白话解析：这段原汁原味地介绍了珊瑚集团的发家史和全球版图。在处理这部分时，一定要用真实的数据（比如年份、门店数量）来支撑你的论点，这样教授才会觉得你做足了功课。

第三步：核心竞争力分析（找准成功因素）

这绝对是拿分的大头！你要分析这家企业凭什么能在激烈竞争中活下来。原文在这里列出了非常详实的点：

This part covers the content that analysis how the Café de Coral successfully operate and run in the cutthroat market...

In the restaurant, both typical Chinese and international dishes are offered...

It offers a variety of flavors and tastes for a variety of customers. Many of these customers who come as ‘repeat customers’ are most students and staff workers etc;

Its menu design is outstanding and concise, which reduces the customer’s time on the choice of food;

Food in the restaurant is produced in great quantities in the assembly line, so production cost is low and the prices are cheaper;

The restaurant particularly focuses on customer services. The service is quick and efficient...

导师大白话解析：看到了没？从菜品种类多、吸引回头客（特别是学生群体），到精简菜单、流水线生产压低成本，再到服务效率，条理极其清晰。在咱们优客网ukthesis这26年的接单经验里，很多同学拿不到高分，就是因为缺乏这种多维度的商业分析能力。如果你觉得分析模型太难套，我们的assignment代写服务可以直接帮你搞定这些硬核数据分析。

第四步：研究方法与局限性（Methodology & Limitations）

不管你调查出了什么结果，你必须得告诉教授：你的数据是怎么来的？更高级的写法是：你要敢于承认自己调查中的不足（Limitations），这在学术上叫“批判性思维（Critical Thinking）”。

[原文保留] This study, it will be used the questionnaire as the primary data collection, as a result of the more useful and more efficient... The questionnaire will be contributed to the people who aged between 20 and 50... As a result of the limited time, the questionnaire will be distributed to one-hundred people in the age group from twenty to fifty by random sample.

In this project we just use one method—questionnaire survey, so there are many difficulties and limitations in the process of investigation... In the process of questionnaire survey, since some respondents did not know their answers are serious to the investigator, they just dealt with the questionnaire casually or pleased help... And in this project, a special age-level was surveyed, and most of them are students in Portsmouth, so the result only represents part of people’ opinions, which means that more questionnaires should be made in the future.

导师解析：这段原文写得非常实在。作者承认因为时间和预算有限，只调查了100个20-50岁的人，而且很多是学生，可能有人填问卷的时候还敷衍了事。把这些写出来，绝不会扣分，反而会让教授觉得你是个严谨做学术的人！

最后说两句心里话：写留学生论文，其实就是一个搭建逻辑、收集数据然后再清晰表达出来的过程。上面这篇保留了原汁原味干货的范文，希望能给你一点启发。当然啦，赶Due季大家压力都很大，如果你实在熬不动了，或者对自己的语言没把握，随时可以来找优客网ukthesis。咱们这个26年的论文代写平台，经得起时间的考验。各类essay代写、代写留学生论文，甚至是毕业大论文，我们都有专业的母语/华人双语学霸团队给你兜底。早点找我们，早点睡个好觉！