The various Political, Economic, Social and Technical factors that a firm needs to consider and research in order to enter the restaurant business in a new environment may be depicted as follows:-
Government regulations regarding hygiene, health and food regulations, food standards, etc.
Economic policies of government regarding the restaurant industry and running eating joints; these may include licenses, inspections by Health and Food Ministry departments, etc.
Interest rate would impact the cost of capital, the rate of interest being directly proportionate to the cost of capital.
Rate of inflation determines the rate of remuneration of employees and directly affects the price of the restaurant's products. Again, the proportion between the inflation rate and wages/prices is direct.
Economic trends act as an indicator of the sustenance and profitability of your business in the chosen region and help you in deciding your marketing strategy.
Certain cultures abhor certain foods. For instance, Hindus will not eat beef and Muslims would not even touch pork. Therefore knowledge of these cultural facts about your business environment will help you decide whether or not you'll be able to do any business there.
Eating habits of the people in your chosen business environment may, and certainly will, affect your marketing decisions.
Ratio of people preferring to eat out regularly.
A good technical infrastructure would lead to better production, procurement and distribution logistics, resulting in reduced wastage and lower costs.
Sound technology may be a decisive factor for food technology innovation, better presentation, more effective business marketing, etc.
That was a sample PEST report. Hotel and food processing businesses would also have a similar PEST structure with some changes here and there. All in all, PEST analysis is a great way of getting to know the battlefield environment before you jump headlong into it. A PEST report allows you to take in all details about the ring, the spectators and the opponent to better equip you for the fight! After all, it's always good to look before you leap!