英国留学生Research Paper格式-优步对英国出租车的影响。本文是一篇标准的英国留学生Research Paper格式范文，主要内容是讲述市场上竞争对手之间的激烈竞争是每个组织的关键驱动力。竞争对手之间的健康竞争为组织的长期发展提供了燃料，在寻求进步的同时，公司的做法也影响着行业中的其他公司。本篇Research Paper使研究人员能够通过优步的创新实践发现优步产生的这种影响。这项Research Paper试图揭示优步出租车公司的业绩以及该组织对英国出租车行业其他微型出租车的影响。研究人员希望利用Wallsten和Edward、George和Sarkar的期刊来有效地感知当前的问题。该篇Research Paper的调查试图了解优步在英国出租车行业发展的战略和实践，同时确定对微型出租车性能的影响。以下就是这篇英国留学生Research Paper格式范文的具体内容，供参考。
The intense rivalry among competitors in the market is a critical driving force for each organisation. A healthy competition among competitors builds fuel for organisation long run, and while seeking progress firm practices influences other companies in the industry. The present research enables the researcher to find out such influences produced by Uber through their innovative practices. The research attempt shed lights on Uber Cab Company performance and the impact made by the organisation on other minicabs in the UK taxi industry. The researcher looks to utilise the journals of Wallsten (2015) and Edward, George and Sarkar (2010) for perceiving current issues efficiently. The investigation tries to perceive strategies and practices executed by Uber to advance in the UK taxi industry along with identifying the influence made on minicabs performance.
Literature review 文献综述
The rise of Uber and the subsequent disruption in taxi industry has been a key research issue in recent years. For example, the study of Sundararajan (2014) revealed that the success of Uber was mainly due to the convenience offered by the service compared to existing cab services. This view has been upheld by other researchers such as Malhotra and Van Alstyne (2014) and Isaac (2014). All these studies point to the fact that Uber offer higher value to taxi customers in terms of lower charge, higher convenience and better safety offered by Uber. The theory of quality-value-loyalty chain was used by Wallsten (2015) to evaluate the success of Uber in Taxi industry.
Figure 1.1: Quality-value-loyalty chain
Source: Wallsten (2015)
As per Quality-value-loyalty chain, price, product quality and service quality develop the perceived value of a product or service which in turn contributes to customer loyalty towards the product or service. Among these elements, competitors are easily able to imitate product quality and price. But it is very difficult to imitate service quality (Edward, George and Sarkar, 2010). Due to this, service quality has an enhanced role in creating value and loyalty for the product or service. Wallsten (2015) notes that the superior service quality of Uber has helped the company in creating value for customers and in developing loyal customer base in taxi industry. From the review of existing literature available on Uber’s success in taxi industry, it can be understood that the ability of the company to offer better value, service quality and convenience was the main reasons for its success.
Research purpose 研究目的
The study intends to identify the impacts that created by Uber Cab Company in the UK taxi industry and analyse influence that the company made on minicabs in the country.
The research objectives of the current research are:当前研究的研究目标是
To evaluate the factors affecting satisfaction of cab customers 评价影响驾驶室顾客满意度的因素
To assess the factors contributing to the competitive advantage of Uber in UK Taxi industry 评估优步在英国出租车行业竞争优势的因素
To analyse the impact of Uber’s growth on mini cabs of UK 分析优步的增长对英国小型出租车的影响
To provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry 为英国小型出租车在英国出租车行业保持竞争力提供建议
Despite being a start-up in the UK taxi industry, Uber cab services had provided growth to the traditional taxi service in the country. The process made the country’s private taxi firm to stand tall where other numerous taxi companies had failed. According to Megaw (2016), 97% of the organisation that tried fit their name in the industry had fallen within the first four months where Uber showed resilience in making an impact which flew beyond the capital. The company had expanded beyond borders leaving a note on taxi industry to look for an urgent lift in which the mini cabs have experienced most of the damage. Uber was able to advance in each market that they have entered which led to protests and strikes in the UK. Uber Cab company flexibility had attracted few drivers who worked in mini cabs in London to join in the company. The low pricing strategy that the company presented has made controversies as competitors had alleged the practice unhealthy and artificial. Uber started its operation in the UK with four locations and increased the size to eighteen with 30,000 drivers in London (Torrance, 2016). Data analysis interprets that since Uber started its operation, the private hire operations in London has attained a decline of 11% assuming minimum ten private taxi business close in every month. The research seeks to identify major reasons for the customer to choose Uber cab over minicabs by comparing their service using service quality framework and looks to interpret recommendation for minicabs in order to survive the situation.
尽管优步是英国出租车行业的初创企业，但其出租车服务为英国传统出租车服务提供了增长。这一过程使该国的私人出租车公司在其他众多出租车公司失败的地方屹立不倒。本篇Research Paper根据Megaw的数据，在优步表现出弹性并在首都以外产生影响的前四个月内，97%的试图在行业中树立自己名字的组织都倒闭了。该公司已向境外扩张，给出租车行业留下了深刻印象，希望能找到一辆小型出租车遭受大部分损失的紧急电梯。优步能够在他们进入的每个市场取得进展，这导致了英国的抗议和罢工。优步出租车公司的灵活性吸引了很少在伦敦迷你出租车工作的司机加入该公司。该公司提出的低价策略引起了争议，因为竞争对手声称这种做法不健康且人为。优步开始在英国运营，共有四个地点，并将规模扩大到18个，在伦敦有30000名司机。数据分析表明，自优步开始运营以来，假设每月至少有十家私人出租车公司倒闭，伦敦的私人出租车业务下降了11%。这项Research Paper试图通过使用服务质量框架比较客户的服务，找出客户选择优步出租车而不是微型出租车的主要原因，并试图解释微型出租车的建议，以在这种情况下生存下来。
Scope and limitation of research 研究范围和局限性
The Uber Cab Company intervention to the UK taxi industry has been questioned severely by the minicab operators as their low payment system and other operations has affected minicabs and provoked few operators to end their operations in London area. The investigation gathers ample evidence for interpreting the features that attracted customers to Uber service so that certain recommendations could be drawn to the minicab operators in the UK for improving their business in the location.
Research methodology 研究方法
For constituting the study, the researcher has to acquire efficient information on operations of both Uber Cab and minicab services. For carrying out the research both primary and secondary data collection method is used by the researcher. The literature and journals on the topic are utilised to attain secondary data, and the primary information is collected through executing a survey on taxi customers. The survey is conducted on 55 customers who use taxi services in London in which 30 female and 25 male customers are targeted. The survey method enables researcher to understand consumer perspectives on services provided by Uber Cab and minicab companies improving study strength. The data achieved from books, journals, articles and websites belong to the secondary resources which are used by the researcher to analyse the issue further. The adequate information attained from these practices is used to provide significant interpretations for present research problems from which efficient recommendations are drawn for the minicab operators.
Action plan 行动计划
2.2 Undertake the proposed research investigation in accordance with the agreed specification and procedures.按照商定的规范和程序进行拟议的研究调查
Questionnaire design 问卷设计
This research was deliberated to mainly evaluate the effect of UBER Cab Company on mini cabs in the UK. For conducting the study, the research has opted UBER Cab Company to carry out the study. The research has mainly opted questionnaire method so as to gather data and information from the customers of UBER Cab Company to know more about taxi and the scope of them. For developing and evolving the questionnaire, the research has adopted Likert scale method, and to the customers of UBER Cab Company, the questionnaire was distributed with the aid of survey method. By opting the customers of UBER Cab Company for conducting the survey, the data gathered by the researcher was accurate and appropriate to the question of the research.
本篇Research Paper旨在主要评估UBER Cab Company对英国小型出租车的影响。为了进行本研究，本研究选择了UBER Cab Company进行本研究。本研究主要采用问卷调查的方法，从优步出租车公司的客户那里收集数据和信息，以了解更多关于出租车的信息和他们的范围。为了开发和发展问卷，本研究采用了Likert量表法，并借助调查法向UBER Cab公司的客户发放了问卷。通过选择UBER Cab公司的客户进行调查，研究人员收集的数据准确且适合研究问题。
Data collection method 数据收集方法
For the study, the research decided to opt primary data collection using survey method. The research was done with the aid of survey that was carried out on the customers of a minicab in London. The researcher decided to opt about 55 as the sample size for the study where 30 were women, and 25 were men. With the aid of survey method, the researcher could gain more knowledge and understanding about the company and the taxi services. All the research questions were related to the study and the questions prepared was simple and very easy to understand. This helped the researcher to get the opinions of customers.
Advantages of survey method:调查方法的优点
With the aid of primary research, the research could gain relevant, apt and specific answers when compared to any other research methods.在初级研究的帮助下，与任何其他研究方法相比，该研究可以获得相关、恰当和具体的答案。
With the aid of Likert scales, the researcher could understand more about the topic and do not spend more time on the data collection.在Likert量表的帮助下，研究人员可以更多地了解这个主题，而不会花更多的时间在数据收集上。
Survey method is cost effective and time-consuming.调查方法具有成本效益且耗时。
Disadvantages of survey method:调查方法的缺点
The survey that is closed and structured might have less validity and reliability than other methods.封闭和结构化的调查可能比其他方法的有效性和可靠性更低。
There can be favourable answers been marked by the researcher so as to support the subject.研究人员可能会给出有利的答案，以支持这一主题。
The respondents will not be able to give their maximum as they will not be aware of the reason behind the survey.受访者将无法给出他们的最大值，因为他们不知道调查背后的原因。
Advantages and disadvantages of ANOVA method 方差分析方法的优缺点
The survey method was analysed with the aid of ANOVA method through which qualitative data collection was collected. Over more than two groups the data are examined and reviewed constancy for gaining the result in the case ANOVA method. The t-test is mainly compared to ANOVA methods as instead for ANOVA method t-test is used for the similar use.
The advantages of ANOVA are:方差分析的优点是
ANOVA method is mainly opted to relate groups of various samples sizes when compared to the t-test.与t检验相比，方差分析方法主要用于关联不同样本大小的组。
Without cumulating the probabilities of Type, I error, with the aid of ANOVA more than two grouped can be evaluated.在不累积I型误差概率的情况下，借助方差分析可以评估两个以上的分组。
The disadvantages of ANOVA are:方差分析的缺点
Incorrect results can be gained from ANOVA if the samples are gathered from the average population.如果样本是从平均总体中收集的，则方差分析可能会得出不正确的结果。
ANOVA helps to makes sure if the samples are different from each other and also indicates the samples that are different from the similar ones.方差分析有助于确定样本是否彼此不同，并指示与相似样本不同的样本。
D3: Justify the choice of data collection methods 验证数据收集方法的选择
To get accurate and reliable data and information the researcher adopted primary research for this study conducted on UBER Cab Company. The research has adopted survey method as the research strategy to gather data from the customers of UBER Cab Company London. The responses gathered from different customers were different and had different opinion and suggestions. The questions were closed and structured through Likert scales. Likert scales also aided the researcher in understanding the questionnaire. It was comparatively easy for the researcher to gather quantitative data with the help of survey methodology that made the research to be analysed easily with the aid of ANOVA method.
为了获得准确可靠的数据和信息，研究人员对UBER Cab公司进行了初步研究。本篇Research Paper采用调查法作为研究策略，从伦敦UBER出租车公司的客户那里收集数据。来自不同客户的回复各不相同，有不同的意见和建议。这些问题是封闭的，并通过Likert量表进行结构化。Likert量表也有助于研究人员理解问卷。研究人员在调查方法的帮助下收集定量数据相对容易，这使得研究可以很容易地借助方差分析方法进行分析。
2.3 Record and collate relevant data where appropriate 在适当的情况下记录和整理相关数据
The researcher has used ANOVA analysis for testing the data collected from taxi customers of London. The researcher collected data from 55 taxi customers (30 female and 25 male customers). The working hypothesis adopted by the researcher is that there is clear difference in taxi service preferences of male and female taxi customers of London. This working hypothesis is tested with the help of ANOVA analysis.
2.1 ANOVA analysis of customer needs from taxi service 出租车服务顾客需求的方差分析
From the above ANOVA analysis it can be understood that the opinions of male and female taxi customers significantly diverge in terms of their needs and expectations from taxi services available in UK. The analysis shows that female customers gave greater importance of safety, quality of car and driver behaviour when compared to male customers. On the other hand, male customers gave higher importance to convenience aspect while choosing taxi services.
2.2 ANOVA analysis of customer rating of service quality of Uber 优步服务质量客户评分的方差分析
From the ANOVA analysis of the customer rating of service quality of Uber it is clear that both male and female customers have diverging opinions regarding the different dimensions of service quality of Uber. For example, it is evident that reliability, empathy and assurance elements of service quality of were given higher rating by female customers while male customers gave higher importance to responsiveness of the service of Uber.
I used simple random sample because it is the simplest way to select participants from a population. According to Saunders, et al., using these methods means that each individual in the population has the same chance of being selected for the sample (2012)
The survey questionnaire was developed on free online source distributed to employees via email, and social media messaging. Printed sheets of questionnaire were also provided for data collection. The expected sample size is set to 100 participants from the target population and the sampling is undertaken based on simple random sampling method.
2.3 ANOVA analysis of customer rating of service quality of UK minicab 英国出租车客户服务质量评价的方差分析
The above analysis of customer rating of service quality of UK minicabs reveal that female customers hold very different view regarding the service of minicabs when compared to female customers. It is evident from the analysis that female customers opinion regarding the reliability, assurance, tangibility and responsiveness of minicabs diverge from that of their male counterparts.
2.4 ANOVA analysis of customer likelihood of using of Uber and Minicab 客户使用优步和Minicab可能性的方差分析
The above ANOVA analysis shows that female customers are much more likely to not use minicabs than male customers. On the other both male and female customers are equally likely to use Uber as taxi service in London.
3.1 Use appropriate research evaluation techniques 使用适当的研究评估技术
Effectiveness of Project planning was developed by the researcher for implementing the current research project. The plan entailed the main steps of the project alongside milestones, objectives, review dates and resource allocation. This research plan was highly efficient in enabling the implementation of the research within the allocated time frame. One area where the research faced difficulty was in using ANOVA analysis method in data collation stage. The lack of knowledge and experience of the researcher in using ANOVA analysis method was a key obstacle in the smooth implementation of the research.
Achievement of research objectives: 研究目标的实现情况
Objective 1: To evaluate the factors affecting satisfaction of cab customers 目标1：评估影响驾驶室客户满意度的因素
The primary objective of the current research was to evaluate the factors affecting satisfaction of cab customers. From the survey of taxi customers in London, the researcher was able to understand that convenience and accessibility were the most important factors that customers considered while selecting taxi service. From this it was inferred that convenience and accessibility of the cab service were the most important factors affecting satisfaction of UK cab customers.
Objective 2: To assess the factors contributing to the competitive advantage of Uber in UK Taxi industry 目标2：评估优步在英国出租车行业竞争优势的因素
One of the other objectives of the research project was to assess the factors contributing to the competitive advantage of Uber in UK Taxi industry. With the help of the customer survey, the researcher evaluated the service quality dimensions of Uber. From this analysis it was understood that reliability, responsiveness and tangibility of service of Uber was rated highly by customers. From this it can be understood that Uber gains competitive advantage in UK taxi sector by offering reliable, responsive and tangible service.
Objective 3: To analyse the impact of Uber’s growth on mini cabs of UK 目标3：分析优步的增长对英国小型出租车的影响
The other objective of the research to analyse the impact of Uber’s growth on mini cabs of UK. This was achieved by comparing the service quality of minicabs with that of Uber. From this comparison it was revealed that that reliability, responsiveness and tangibility of service of minicabs were inferior to that of Uber. This gap in service quality dimensions can be adjudged as the reason for the success of Uber in UK taxi market at the expense of minicabs.
2.4 ANOVA analysis of customer likelihood of using of Uber and Minicab 客户使用优步和Minicab可能性的方差分析
Objective 4: To provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry The last objective of the research project was to provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry. Form the research project it was understood that reliability, responsiveness and tangibility of service of minicabs were inferior to that of Uber. Hence it is recommended that minicabs seek improvement in reliability, responsiveness and tangibility elements of their service.
Effectiveness of research methods:研究方法的有效性
In the current research, survey method was used for collecting data from taxi customers in London. This data collection method was highly effective as it helped the researcher in collecting data from large number of customers with relative ease. As the data was collected from London this improves the validity of the research findings as London has a very diverse population. However, the research findings cannot be extrapolated across UK as the scope of the study was limited to London city.
The research study is using both primary and secondary data. Primary data is obtained from the online survey and appropriate case study examples to interpret the results and Analysis. Secondary data has been used in Literature review .This section starts off by introducing you to four commonly used qualitative data collection methods. These collection methods and many others are also described and explained how to use them in evaluation. It then explains how you may go about involving participants: This is also known as sampling. The section ends with a discussion of a couple of approaches to qualitative data analysis. I will have to use some of these methods as part of your routine project monitoring activities, in a needs assessment or baseline or as part of an evaluation exercise.
Quantitative and Qualitative data collection methods 定量和定性数据收集方法
There are two ways of analysing qualitative data. One approach is to examine your findings with a pre-defined framework, which reflects your aims, objectives and interests. This approach is relatively easy and is closely aligned with policy and programmatic research which has pre-determined interests. This approach allows you to focus on particular answers and abandon the rest. I refer to this approach as ‘framework analysis’ (Pope et al, 2000).
The second approach takes a more exploratory perspective, encouraging me to consider and code all your data, allowing for new impressions to shape my interpretation in different and unexpected directions. I refer to this approach as thematic network analysis (Attride, 2001).
Benefits of research results:研究成果的好处
The main benefit of the research results is that they outline the scope of competition between Uber and minicabs in UK taxi sector. This would help minicab service providers in understanding the areas where there is scope for improvement in their service.
Difficulties faced in the research:研究中面临的困难
One of the main difficulties faced in the current research was related to collecting data from taxi customers in London. The researcher faced difficulty in collecting data as the researcher lacked previous experience in collecting primary data through survey.
3.2 Interpretation and analysis of data 数据的解释和分析
1. Gender 性别
Pie chart 1: Gender of the survey respondents
Source: Created by the author
Gender of the survey respondents is represented by the above pie diagram. From the above diagram, it is observed that relatively increased number of females (54.55%) constituted the participants of this survey program.
2. Rate the following factor in terms of their significance in your selecting a particular taxi serve (Scale of 1-5 where 1= Very high and 5= Very low)
Bar chart 1: Ranking of factors that customers considers in selecting a taxi serve
Source: Created by the author
Analysing the significance of the various factors that a customer considers while adopting a taxi service, it is observed that convenience and accessibility were the mostly rated elements. The importance of safety element and pricing strategy were also identified from the customer responses. Thus it could be interpreted from this survey result that service efficiency, product attribute and pricing constitutes the main elements that influence the decision-making the process of the customers. This is in line with the literature study of Wallsten (2015) that explains the concept of Quality-value-loyalty chain.
3. Rate the following elements of service quality of Uber on a scale of 1-5 where 1 = Very good and 5= Very bad? 对优步的以下服务质量要素进行1-5的评分，其中1=非常好，5=非常差？
Bar chart 2: Customer rating for the service attributes of Uber
Source: Created by the author
Responsiveness, tangibility and reliability were the highly rated characteristic features of Uber services. This is in line with the findings of Sundararajan (2014) and Isaac (2014) who identified that service excellence was the key element that provided an improved competitive advantage for Uber. However, it is also observed from the above pie diagram that Uber has received a negative customer response regarding its assurance.
4. Rate the following elements of service quality of minicabs of UK on a scale of 1-5 where 1 = Very good and 5= Very bad? 对英国微型出租车的以下服务质量要素进行评分，评分标准为1-5，其中1=非常好，5=非常差？
Bar chart 3: Rating for the service quality of minicabs of UK
Source: Created by the author
A multitude of opinions was gathered from the customers regarding their rating for the service quality of minicabs. However analysing the above bar diagram it is apparent that majority of the customers has given comparatively a higher rating for the empathy element in the service quality of UK minicabs.
5. Rate the likelihood of you using the following services when you use taxi service next time on a scale of 1-5 (1= Very high and 5=Very low)对您下次使用出租车服务时使用以下服务的可能性进行评分，评分范围为1-5（1=非常高，5=非常低）
Bar chart 4: Probability of selecting Uber and minicab services
Source: Created by the author
Analysing the probability of customers in selecting a taxi service, it is observed that majority of the participants opined that they prefer to opt Uber services. This signifies that Uber has achieved an improved recognition and competitive advantage compared to other minicab services of UK, which is in line with the reports of Isaac (2014) and Wallsten.
通过分析客户选择出租车服务的概率，可以观察到，大多数参与者认为他们更喜欢优步服务。这意味着与英国其他微型出租车服务相比，优步获得了更好的认可和竞争优势，这与Isaac和Wallsten的报告一致。本站提供各国各专业Research Paper格式范文，Research Paper代写以及Research Paper写作辅导，如有需要可咨询本平台。
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