5000字战略管理程论文代写价格
这篇Essay是一篇本站所代写的5000字战略管理课程论文代写范文，英国高校教授最认可的标准Essay写法！并且给了Distinction优秀的得分，本文是有关对公司战略分析的反思的总结，从战略管理角度通过PESTLE分析了卓影公司的外部发展环境。政治、经济、社会、技术、环境等多方面因素都为企业带来了良好的发展机遇。同时相关法律要求也促使卓影在抓住市场机会的同时履行企业社会责任。
英国硕士课程论文代写范文之——Reflections on the strategic analysis of the company 对公司战略分析的反思
（Word Count：5000 wordings 全文5000字）
Reflection
In assignment one, the PESTLE Analysis shows that there are growth opportunities for Zhuoying in terms of political factors. China has implemented some policies to encourage intelligent and customized healthcare services. Furthermore, the healthcare information systems and services industry is heavily influenced by political factors, a political development opportunity for Zhuoying. China has invested enough in improving healthcare information products and services regarding economic factors. Regarding social factors, Chinese people are more concerned about their health and the growing demand for customized and intelligent healthcare information services. In terms of technological factors, healthcare information technology is currently one of the hottest research areas in China, and the Chinese government is encouraging innovation and technological development of intelligent healthcare information systems and services. As for environmental factors, the medical information system industry is conducive to environmental development. As for legal factors, Zhuoying is required to assume its due social responsibility.
For the internal environment of Zhuoying, as a medical information company, Zhuoying has significantly more intangible assets than tangible assets, including a professional technical team, a sales team, intellectual property rights, and a customer base in Guangdong. Zhuoying can develop customized medical information systems based on the unique needs of its clients and provide them with quality services. However, most of Zhuoying's products and services are now standard and require innovation, which cannot create a long-lasting competitive advantage for Zhuoying.
After a comprehensive analysis, I have proposed a focused differentiation strategy in assignment one, focusing on providing more intelligent and more customized products and services. It will help Zhuoying succeed in its target market and, at the same time, is in line with Zhuoying's strategic philosophy. The focused differentiation strategy can focus the company's resources, and leverage on its greatest strengths, which will help Zhuoying to increase its market share and, in turn increase its profit revenue (Yan, 2022). A focused differentiation strategy helps Zhuoying achieve its strategic objectives in several ways. Firstly, the intelligent and customized healthcare information systems industry is a good market segment for Zhuoying. China has enormous market potential for intelligent and customized healthcare information systems and services over the next five years. In addition, Zhuoying has the strategic resources and capabilities to deliver focused differentiation. Internally, Zhuoying has strong R&D capabilities to deliver intelligent and bespoke EMR systems to customers based on their needs. Externally, Zhuoying has a loyal customer base in Guangdong Province, and its long-standing relationships with customers enable Zhuoying to achieve customer segmentation and geographical segmentation quickly. In order to achieve a focused differentiation strategy, it is proposed that Zhuoying focuses on providing intelligent and customized EMR business in Guangdong Province to ensure Zhuoying's service differentiation and increase its market share.
Overall, the focused differentiation strategy has brought higher revenue to Zhuoying and improved its competitiveness in the market, which will help Zhuoying to sustain its growth. It shows that the focused differentiation strategy is effective for the strategic development of Zhuoying.
Concerning Zhuoying's differentiation strategy, it is proposed that Zhuoying focuses on providing intelligent and customized EMR business in Guangdong Province. I will attempt to contact Zhuoying senior management to provide my views or strategy report. Specific recommendations include market research, R&D enhancement, and customer relationship strategies. Firstly, Zhuoying needs to conduct market research to identify and understand the unique needs, values, and willingness to pay its customers. It was because some doctors wanted an EMR system that catered to their habits and needed to provide them with personalized service. Secondly, Zhuoying needs to leverage its strong R&D capabilities to provide customized features and functionality that can cater to its customers, creating sustainable and distinctive products. Lastly, Zhuoying should maintain good long-term relationships with its customers to provide excellent customer service, leading to higher prices and differentiation.
Analysis of the Proposed Actions
A differentiation strategy is a strategy whereby a firm offers unique products and services to the market and establishes unique business characteristics across the industry to meet the specific needs of its customers, thereby creating a competitive advantage (Olson, Yuan, Bao and Wu, 2019).The following advantages and disadvantages of the strategic tool.
Strategic advantages : 战略优势
1. Reduce customer sensitivity to price
Customers have a degree of preference and loyalty to a product or service due to a differentiation strategy (Njuguna, Namada and Muchara, 2019). When the price of such products changes, customers do not become price sensitive. Competitors must pay a considerable price to obtain or offset these differences (Oh, Seok, Oh and Choa, 2019). Companies that produce products can use a differentiation strategy to create a zone of isolation from industry competition and avoid the direct influence of competitors.
By implementing a differentiation strategy, Zhuoying can increase the pricing of its products and services to a certain extent, bringing in more profit while keeping costs in line, and therefore, profitability is improved.
2. Forming barriers to competition
Due to the product's characteristics, customer loyalty to the product or service is high, which forms a barrier to entry for products and services (Li et al., 2020). If potential entrants want to compete with the business, they need to overcome the uniqueness of that product(Liang et al., 2020).
As Zhuoying's business belongs to high technology, the research and development cost of the technology forms an industry barrier, which can effectively prevent external competitors from entering and increase Zhuoying's market share.
3. Enhance the bargaining power of enterprises
A product differentiation strategy can bring higher marginal revenue, reduce the enterprise's total cost, and enhance the enterprise's bargaining power with suppliers (Cui, 2020). At the same time, as buyers are less price sensitive, firms can use this strategy to weaken the bargaining power of buyers(Yan, 2022).
Zhuoying can enhance its bargaining power with customers and make its products more competitive in terms of its superior technical services and products.
4. Avoiding the threat of substitutes
If a company's products or services are distinctive and can win the trust of its customers, it can be in a better position than similar companies in competition with substitutes(Rysman, Simcoe and Wang, 2020).
As a result of the differentiation strategy, Zhuoying's services and products are unique and irreplaceable, reducing the threat of substitutes.
Strategic disadvantages and risks: 战略劣势和风险
1. Inappropriate differentiation
Inappropriate differentiation is mainly manifested by: (i) Not correctly understanding or identifying what the buyer considers valuable (Merat and Bo, 2013). If the buyer is satisfied with the essential product, he does not consider the differentiated attributes worth the higher price. In this case, the low-cost producer strategy can beat the differentiation strategy (Rysman, Simcoe and Wang, 2020). (ii) The manufacturer neglects to promptly communicate the differentiation's value to the consumer and relies only on the internal attributes of the product to obtain differentiation (Merat and Bo, 2013). (iii) Excessive differentiation makes the product too expensive compared to competitors, or the differentiating attributes exceed the actual needs of buyers (Veronika and Elena, 2020).
The above are the risks involved in differentiation for Zhuoying and require Zhuoying's management to identify the risks and avoid them effectively.
2. The cost of differentiation is too high
If the differentiation cost is high, a higher selling price will be created (Veronika and Elena, 2020). If this price is more than the customer can afford, the customer will abandon the service of the differentiated product and choose a high-quality, low-priced product (Merat and Bo, 2013). At this point, the company implementing a low-cost strategy will have a competitive advantage(Veronika and Elena, 2020).
Zhuoying belongs to the high-tech industry, its technology field research and development needs to invest huge research and development costs, when faced with research and development bottlenecks and customers for differentiated services are also not optimistic, will face the dilemma of differentiation strategy failure, which is one of the disadvantages of carrying out differentiation strategy.
3. Imitation by competitors
If competitors imitate the characteristics of the difference or make the difference converge, customers will not feel the difference brought by product personalization, and the advantage of the difference will slowly disappear (Jog and Singhal, 2019). Therefore, when implementing a differentiation strategy, companies should pay great attention to the difficulty and sustainability of imitating different features(Buccieri, 2020). If the technology in this industry is easy to master and the industry matures rapidly, manufacturers imitate each other, and there are dozens of manufacturers in an instant, which makes the products similar and leads directly to fierce price wars (Li et al., 2020).
For Zhuoying, the development of medical information systems is not easy to master, so Zhuoying's technology has an advantage in deterring imitation by competitors.
4. Differentiated competition and transfer risk
Buyers of a company may shift to a competitor (Veronika and Elena, 2020) after the competitor has introduced a product with more differentiated features.
It is a challenging risk for Zhuoying, whose competitors in Guangdong include Guangdong Bojun Medical Information Technology, New Point Medical Information System Limited, Shenzhen Mays Medical Information Limited, and others. Zuoying's customized EMR business needs to be ahead of competitors to capture more of the market.
Expected impact 期待效果
A differentiation strategy can lead to higher profit margins, increased competitiveness, and sustainable value for Zhuoying. This is because due to the differentiation strategy, customers have a degree of preference and loyalty to the product or service (Merat and Bo, 2013), which is not sensitive to changes in price when they arise. With a differentiation strategy, Zhuoying can increase prices, increase revenue and improve profitability by taking advantage of the customer's insensitivity to price. Zhuoying's bespoke EMR systems and services cater to the unique needs of its customers and provide added value to them, which also represents the risk that Zhuoying's differentiation strategy does not fall into inappropriate differentiation strategies as this is an added attribute of value to its customers. It is worth noting that Zhuoying should avoid over-differentiation in the course of its differentiation strategy, resulting in product prices that are too high compared to competitors or differentiating attributes that exceed the actual needs of buyers, and the way to address over-differentiation can be through a cost leadership strategy.
Cost leadership strategy, also known as low-cost competition strategy, is a competitive strategy in which a firm minimizes costs in the areas of research, development, production, sales, service, and advertising so that costs or expenses are significantly lower than the average of its industry or major competitors, thereby winning a higher market share or higher profits (Njuguna, Namada and Muchara, 2019). A cost leadership strategy can bring many benefits to a business, so it has become a goal pursued by many companies, but to achieve this goal requires a specific set of policies such as implementing economies of scale in production, investing in efficient equipment, tightening costs, reducing overhead costs, etc. (Rysman, Simcoe and Wang, 2020). In order to achieve these goals, we must carry out a great deal of management work in the area of cost control (Yan, 2022). At the same time, a company's efforts in quality and service should not be neglected, while cost reduction is the main objective of the overall strategy (Veronika and Elena, 2020).
When dealing with the challenge of competitors, a low-cost firm is in an excellent position to use the attractiveness of low prices to squeeze sales share and market share from competitors; it can maintain profits at the price level of unprofitable competitors, survive a brutal price war and earn profits above the industry average; higher profit levels than its peers allow the cost leader to spend more on marketing and R&D to attack competitors further and maintain an absolute competitive advantage.
The cost leadership strategy not only has the advantage of deterring competitors from entering, enhancing bargaining power, and effectively avoiding the threat of substitution, but also allows the company to maintain its competitive position as a price leader, which is an effective way to avoid excessive differentiation. It is an effective way of avoiding over-differentiation, as cost leadership can bring higher profits to Zhuoying. However, it can also guarantee a minimum profit requirement at a guaranteed average market price, effectively avoiding the risks associated with over-differentiation.
Conclusion 总结
In this paper, the analysis and recommendations of assignment one are discussed reflectively. I believe that the potential of the external environment is more important than the choice of development strategy, and therefore the external environment should be well analyzed in the choice of strategic development. For the differentiation strategy proposed by assignment one, I believe that it has the advantages of reducing customers' sensitivity to price, forming a competitive barrier in the industry, increasing the company's bargaining power, and avoiding the threat of substitutes. However, at the same time, there are risks and disadvantages of over-differentiation, high cost of differentiation, and differentiated competition. Zhuoying can reduce the risks of over-differentiation and improve its overall profitability through a cost leadership strategy.
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