F&B SERVICES 餐饮服务
Food and beverages service plays an important role in the hospitality industry. The purpose of this paper is to outline the main aspects of food and beverage services. F&B is the key.
1.1 Importance of the study 研究的重要性
In this paper, it shows the importance of food and beverage service (F&B service) and the current challenges faced by the department in order to satisfy the customer as per their demand and satisfaction level. And it will majorly focus on the how F&B services deal with the challenges and provide solutions to improve the F&B service in various sectors like hotels, restaurants, Bars, takeaways etc.
1.2 Research Motivation 研究动机
The key research motivation is to provide the precise solutions to the challenges faced by F&B service department which can impacts on hospitality business and the current trends within the hospitality sector.
1.3 Research Question 研究问题
What are the current challenges faced by F&B services?餐饮服务目前面临哪些挑战？
What are the solutions to the problem faced by the F&B services with respect to customer service?对于餐饮服务在客户服务方面面临的问题，有什么解决方案？
1.4 Methodology 方法论
The methodology used for the research for this paper is secondary research. With regard to this, different journal articles and research papers were critically analysed and reviewed to gather information and to make comparative analysis out of research papers to view that F&B is an important integrated functioning system in hospitality sectors and hotel chains.
1.5 Structure of the report 报告的结构
This paper mainly focuses on how F&B service is related to customer satisfaction. In the further part of the report, the importance, challenges, current trends and solution to overcome the challenges were discussed.
LITERATURE REVIEW 文献综述
F&B SERVICES 餐饮服务
Commercial hospitality has its origin rooted back in Mesopotamia era, where hospitality is connected to providing accommodation, food and beverage (Bennett, 2011). It can be seen in the history of ancient Greece where travellers where welcomed with the highest level of hospitality, which included a room to sleep and a hearty meal (Bennett, 2011). Perhaps even today it can be seen that there are fewer numbers of hotels which lacks in smooth operations in F&B services. (Janta, 2012). Accorording to Briscoe&Tripp (2014) The food and beverage services is defined as the F & B service operations are the process of making, presenting and serving of food and beverages to the consumers at the F&B premises, which can be: Restaurants, Bars, Hotels, Airlines, Cruise Ships, Trains, takeaways. F&B service is also the responsibility of sustaining the best and the high quality of food cooked in kitchen and beverages made in the bar for the guests (). F&B operations in the hospitality sector focuses on immediate utilization of food and drinks and includes different types of restaurants (Cousins, Lillicrap & Weekes, 2014). Therefore, Service is the entire experience that an individual or guest gets from the staff who is fulfilling the needs and requirements during the stay in the F&B premises.(Kandampully&Suhartanto,2000). F&B service is of many types such as: table service, self- service, assisted service and single point service.
F&B services is a vital part of everyday life of any sector of hospitality industry. It encourages assortment of food and beverage concepts and cuisines. F&B services plays a primary role in functions of hospitality. Therefore, it can mould itself as per the need of the business. From a customer’s point of view F&B services is an experience which starts, when a customer enters the premises follows it with meal/drink and it ends when the customer leaves the premises (Davis, Lockwood, Alcott & Pantelidis, 2012). The entire F&B service team are involved to perform extensive variety of tasks that incorporate service preparation, welcoming and acknowledging the guests, order taking, settlement of the bills and last but not the least executing the various tasks after the guests leaves the premises (Mok, Sparks & Kadampully)
F&B stores are segregated in to following categories: Restaurants: they are of many kinds such as All day dining restaurants, lounge, bars, room service, conference rooms and ball rooms. Therefore, in these restaurants the food and drinks is served and give various types of F&B services. There are many ways disclosed in scholarly journal articles which helps in maintain the service quality in hospitality industry.
Food and beverage often faces many challenges and issues some of them are listed below:食品和饮料经常面临许多挑战和问题，其中一些问题如下：
At the time of low occupancy F&B service department majorly lack down in proving the good services.在入住率较低的时候，餐饮服务部门主要缺乏良好的服务。
Visitors or tourists: if the tourists are more in the demand, the way F&B services can be affected. Comfort zone.游客或游客：如果游客的需求更多，餐饮服务的方式可能会受到影响。舒适区。
People are becoming more health conscious and are opting for more healthy or organic food. Therefore, the F&B services needs to experiment as per the diversification in the choices made by their customers. (Rodgers, 2010).人们越来越注重健康，并选择更健康或有机的食物。因此，餐饮服务需要根据客户选择的多样性进行试验。
Due to the high demand of part-time workers in this sector, it is hard to find experienced and knowledgeable employees, who are aware of the etiquette and are of the right age for serving alcohol based beverages (Jin-zhao & Jing, 2009). F&B department should mainly focus on the providing quality service and in the quantity of PAX received.
Taking care of customer satisfaction. In other words, keeping regular check on all kind of F&B operations to meet the guests needs and attain customer satisfaction.关心客户满意度。换言之，定期检查各种餐饮业务，以满足客人的需求并获得客户的满意。
F&B services also deals with the costs related to the operations of the food production, beverage facility and many more other services and the handles the revenues (Lewis & McCann, 2004).餐饮服务还处理与食品生产、饮料设施和更多其他服务运营相关的成本，并处理收入。
Solutions to overcome the challenges:克服挑战的解决方案：
As above discussed the general challenges faced by the food and beverages service department. Now to overcome those challenges or to reduce the impact here are few solutions as follows:如上所述，食品和饮料服务部门面临的一般挑战。现在，为了克服这些挑战或减少影响，以下是一些解决方案：
1.At every time whether the occupancy is low or high, the F&B services should remain same. To maintain the quality of the service, set of rules and regulations should be introduced, which will help the F&B service in providing best and high quality customer service at all time.
2.Tourists plays a major role for hospitality industry. Therefore, they should be given all kinds of services and it should be.
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