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留学生论文:无人驾驶汽车市场营销计划(4)

时间:2020-09-24 10:46来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

图为无人驾驶汽车在景区中行驶
 
1.5 Promotion

At present, consumers in the market do not have a deep understanding of the driverless buses, while Baidu as the world's largest Chinese search engine has a good brand effect, hence, we will use its own media influence to putting advertisement to enhance market influence. Secondly, we will make cooperate with various popular variety shows to attract the attention of consumers and use the star effect to increase relevant discussion in the market. Thirdly, Apollo will be put on the spot in scenic spots such as Disney or Happy Valley, which have wide influence in East China and North China. Through the product display and concept promotion to strength our driverless vehicle’s influence and establish a good brand reputation.

In addition, we will maintain public relations through the establishment of websites, properly open production line visits to meet the curiosity of science and technology enthusiasts, and actively participate in relevant social public welfare activities to create a high-quality brand image.

(责任编辑:周海霞)


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